Why to Choose a Professional Marketing Agency for Your Brand?

Running a business demands a lot of attention; however, you can enhance the promotion and marketing without much hassle. Taking help from a reliable Social Media Marketing Agency can be the best way to begin; a trained professional will create a tailor-made strategy to attract customers. They will

  • Manage multiple platforms for your brand
  • Analyze social media traffic
  • Track brand related post to attract customers

If you are facing problem to search for a relatable agency, then let us help you. Contact Carney Technologies Services for complete digital marketing help. Just visit www.carneytechnologies.com or dial 9163298336 to talk directly.

Solving Your Dilemma Of Free Vs Paid Advertising

As an effective digital marketer, you need to know about the latest trends and strategies that can make your brand stand out from the rest. It is very important that you can gain quick exposure in this extremely competitive world. You not just need to create a strong customer base but also need to use them effectively so your business grows exponentially.

Online advertising through digital marketing is also referred to as paid Channel Marketing for paper think. It can do wonders to your website traffic along with the average click through rate. if you are wondering what can be the reason to look for a PPC management company in Kolkata, the foremost reason would be to help you get a targeted and effective result.

 We will discuss about the various facets of free and paid marketing over the digital channels in this blog.

 Simply said, there are two ways to improve the brand awareness, website traffic, brand perception, sales and leads they can be done through organic or free method or through paid advertising.

 What is organic marketing?

 When you do proper is your marketing with the digital marketing services in Kolkata they will ensure you to get the organic leads. It is all about generating results with creativity and demands a certain time. You need to understand the buyer Persona and engage them with the similar interest. Once this is done you can create necessary content which can be image, blogs, videos, podcasts and likewise. They can be published on relevant online platforms such as Facebook, Instagram, YouTube etc. the first and the foremost thing is to understand your target audience and generate clicks without having to pay them. A very relevant point in this is that your website which should offer exceptional UX on all devices.

What are the free online advertising tools?

  • website indexing directories
  • blog directories
  • search engine submission websites
  • affiliate networks such as Google AdSense eBay and Amazon partner network

What is paid marketing?

With paid marketing this cluster can get a bit clearer; that means, it is all about whether or not you have to pay to publish for a content that appears on the social media channels. It goes along side the organic results and purposely appears in a similar format as that of organic posts and results. You mostly see them at the top of the search engines when you search for something that comes as ad or sponsored. Basically, when you search these advertisements, it will show the search terms on top ranks. It depends on the kind of search terms and also your budget you can shed to pay-per-click.

What are the top paid advertising tools?

  • Pay per click is a very effective advertising strategy. It has been seen that paid search marketing accounts for more than 65% of the click as compared to 35% of those which are generated organically.
  • Social media ads with audience insight are a new Facebook feature that has made it easier for marketers to target their demography, learn about the preferences to create the right ad content. in fact, a study show that about 57% of millennials agreed they like ads that is shown on social media on their feed as they find it more relevant than ever before.
  • Influencer marketing is getting an effectively important part of paid marketing. Did you know in 2016 first time the influencer marketing surpassed print marketing?
  • Banner ads is something that none of us can miss. These are the ads that run along the top or side bar of a web page. Despite the various paid online advertising strategies coming up every now and then, banner ads continue to be one of the most effective ones.
  • Ad retargeting is a relatively new opportunity that is picking up a lot of steam. The strategy utilizes the cookies of a website that track the users anonymously all across the web. The data can further be used to categorize the customers and show them ads that are most relevant to them. Remarketing and retargeting are getting more effective specially for websites that have high traffic levels.
  • Unicast ads are also a common type of paid online advertising which comprises of video which is played like a television commercial inside the webpage. It is mostly in the form of a pop-up a pop-under ad format and can have the same influence as that of a regular TV ad.

The advantages

 The greatest benefit of organic or free marketing is that any business of any skill and scale can try this method without having a lot of marketing budget. Typically the smaller brands use these free tools to publish which are their blogs or newsletter. The only real investment that is required here is the time and the truth is the procedure would demand for a lot of time. You need to have a dedicated person who can spend hours on weeks of social media, who can help in blog writing and doing the right kind of SEO marketing. Additionally, there has to be some monthly activities such as email marketing or understanding the Google Analytics, Google search console which will further help to schedule the next free marketing strategy.

 In paid advertising, however, as a marketer you will have the entire control. You can choose exactly what messages you want to be published, whom you want to show it and when that should be posted. The idea is to be more targeted and get instant results with branded messages which is not necessarily possible with organic advertising. Understandably, budget is a factor and if you need to run Google as a Facebook ad in its entirety, it would cost you some penny. This does not take as much time as in case of organic advertising. You can yield results quicker than free marketing.

 The experts of digital marketing services in Kolkata such as Carney Technologies Services will possibly tell you the best way to utilize the marketing on digital platforms is to combine both of these procedures. PPC gives you instant results but you can also have a side by side organic campaign that can get you the exact customer base who will have a long term relationship because of his or her interest with the brand.

 The first question that you might have is when it is good to have a paid advertising. When your website is working and is live this is when you should go for the Google ads or other social media ads. If you want to clear your stock of products Google ads is definitely a great way to get to the market. So, sales period is the right time to invest. When you want to launch in your brand or product, targeted social media ads through PPC management company in Kolkata can help to reach out to your audience. If you have significant short-term sales target and also come with the budget, there is nothing better than paid advertisement. If you want to resell profitability and not just with email marketing, get paid marketing.

The billion dollar question

If this is the first time you are going for online marketing, you will be in a soup choosing which is better organic free or paid marketing. It will be the first question that might knock you. The answer is neither of it is better. It is not one or the other type of decisions that you can take when you wish to market the brand online. Both these are capable of working simultaneously and create an effective marketing strategy. Paid marketing can be done at any stage in the development of a business it will help to boost traffic as well as brand awareness. Organic Search marketing can run in the background that would enhance the presence of your brand over time.

Conclusion

Balance is very crucial thing in digital marketing. After you launch your product it would be insufficient to make the product visible if you invest only in search engine optimized content because it will take a lot of time to gain Momentum in this competitive biome. As a first timer if you use tools like PPC, you can get short term wins. With cleverly optimized insightful content and balanced and budgeted paid marketing you can fast track your start.

Which digital marketing trends are making an impact in 2020?

Have you noticed something? 

We have reached August, and almost half of 2020 is over. 

Surely time flies very fast. And, with the pandemic and COVID 19 crisis, no one can blame us. 

In the early days of January 2020, none of us were prepared for the global crisis. However, by the end of March, we were sitting inside our homes – locked up during the lockdown. 

During this moment of crisis, the internet has been a lifesaver. We were constantly online – working from home, learning new skills, connecting with family and colleagues far away from us, or just ‘Netflix and chill’. According to a report published in the Global digital population as of July 2020, close to 4.57 billion people were linked to the internet via an active connection. 

The brands and businesses were not far behind in noticing the trend. They took the initiative to use online digital platforms and video marketing strategies to stay connected with the consumers. While some have launched safety and social distancing campaigns to encourage people to stay indoors, others have taken the help of influencers to reach out to their consumers. Overall, in the past few months, Digital marketing has become an essential tool for brands who want to survive in these difficult times.  

Here are a few of the popular marketing trends that are helping the brands in the matter: 

  1. Search engine optimization (SEO) 

With more and more shops closing down their brick and mortar establishments (to maintain social distancing), businesses are now focusing on online shopping and eCommerce. The pandemic has changed the way we do our business and, probably, it is for good. Most Consumer-Packaged Goods (CPG) companies relied heavily on retailers to sell their products. This cycle always came in the way of setting up a direct relationship between the CPG and the buyer. 

However, with the pandemic and the new normal, e-commerce is helping the CPG industries indirectly retailing products to the consumers. They are interacting with these agencies via websites and apps. It has also proved beneficial in setting up a relationship between the two entities. 

SEO and similar digital marketing practices are helping the brands and CPG’s to reach out to their consumers and vice versa.

  1. Social media optimization (SMO)

With social media becoming an important part of our life during the lockdown phase, it is quite obvious that brands are becoming more and more active on social media. We can see more participation per brand on Facebook, Pinterest, Twitter. Ads are becoming more creative, and brands are delivering content that educates the consumers while subtly promoting themselves.

Overall, social media has become an essential tool for brands to stay connected to consumers.

  1. Google pay-per-click (PPC) 

In the current situation, you might be wondering how Google pay-per-click (PPC) or Google AdWords might help the business. With an almost steep drop in the global conversion rates, it is possible to understand how difficult it is to make it work in the present era. However, look deeply, and you will notice how these slips in the conversion rate are related to most specific businesses in the hospitality and travel sector. On the other hand, conversion rates of online entertainment platforms have taken a steep jump. The same is true for online grocers, medical suppliers, office supply companies, and packaging service providers.

In this situation, when other brands are cutting back on their respective campaigns, smart entrepreneurs are continuing with PPC. When done in the right manner, Google Ads increase the visibility of the brand. In the long run, it can help in increasing the brand’s credibility.

  1. WhatsApp marketing

Business promotion through WhatsApp can be the next big thing in the Post-COVID era. With more than 1.5 billion user2 worldwide, the communication app is one of the most frequently used apps in the world. For entrepreneurs, WhatsApp for Business App and WhatsApp for Business API are tools for marketing to the consumers. These apps are similar to the WhatsApp messenger installed on your phone with some additional benefits. In WhatsApp marketing, brands can directly communicate with their consumer via notification or the session windows. The entire conversation with an already-engaged consumer is helping brands in building a long-term relationship with them.

Overall, in these difficult times, businesses are adapting to the new normal. Carney Technologies Services is helping brands in realizing the power of digital marketing and how it can assist them in the future. To know more visit, https://www.carneytechnologies.com/ or call 9830520826.

What do you need for content marketing success?

Few basic types of contents that you need to reach out to global audience can be complicated to handle on your own, but it is extremely necessary. A perfect content marketing strategy will deliver results faster than you would expect. Some of the types are follows:

  • A unique web page content
  • Relatable blogs, videos
  • Social media
  • Educational content, traditional content
  • Presentations

These types of content create a curiosity in readers and only a reliable agency can help you make the most of these contents. Get in touch with Carney Technologies Services. We have a team of skilled digital marketers to enhance business growth. Just visit https://www.carneytechnologies.com or dial 9163298336 to know more.

Important trends in SEO and Content Marketing in 2020

COVID-19 has changed the entire global economy and customer preferences, and the companies are still struggling to recover. Just as every crisis has a positive aspect, if only you look for one, this pandemic can also have some positive side. Let us see if it can aid in brand recognition.

What is the trend these days in web marketing and SEO? It is not hard to tell that the internet is changing frequently and that the businesses need to change their strategy according to the situation more often. Precisely, if you want to compete with all the big giants, then readers and Google, price, media form, credibility and target audience all come into the big picture.

SEO content writing services

Constructing content is an art and the internet receives tons of posts per minute is broader than you can imagine. Yeah, it is definitely a hardcore reality, too. The terms of content are not as it was a couple of years ago; there is a lot of difference. Moreover, some of these trending factors will bring in some more clarity and help you understand the esthetics behind the SEO content writing services.

  1. Go ahead superficial contents

We are seeing brands leaving behind shallow content in favor of blogs and articles exploring the depths of a topic. Which means that more and more blogs are being detailed, investigated extensively every day. If you search something on SERP, you will get millions of results, but few will stand out from the rest because of its uniqueness.

  1. Content creation is important

More brands than ever invest in content creation that processes to produce the best-of-the-best content. According to the 2019 B2C report by the Content Marketing Institute, 56 per cent of content marketers have increased their investment in content creation in the last 1 year. However, the scenario looks much different now; here are some of the factors that bring in the change.

  • The study of keywords and subjects
  • Considering what should be done
  • Multichannel publishing and promotion of the content
  • Material published
  • Optimization
  • Editing
  • Build animations, pull screenshots or exploit the content in multimedia format
  1. Build Customer loyalty and transparency

Almost 90 per cent of consumers believe that authenticity matters for the products they want and endorse, according to a renowned survey. Many advertisers are aware of this phenomenon and want to be the authentic voice that people crave. 92 per cent of marketers believe that the content they create is oozing authenticity; however, the story is completely different from the consumer. The authenticity and trust requires three things

  • Unique content
  • Unique Content
  • Unique Content

However, when brands get authenticity right, the rewards can be long-term. Here is what people have to say about authentic content.

  • 52% would recommend the brand to others
  • 49% would give the brand their loyalty
content writing services

When advertisers are still wrong about their content’s credibility, how do they overcome their overconfidence and reach out the next time? Brands who understand what credibility details will ultimately offer an authentic option. If it is challenging to come across a reliable source for SEO content writing services, this might help.

You can trust your brand with Carney Technologies Services, we have a professional team of SEO Professionals, Creative Content Authors, Graphic Designers, and PPC experts to help your company achieve better in terms of conversion rates. To talk directly to an expert, simply visit https://www.carneytechnologies.com or dial 9163298336 for more information.

Three Signs that Confirm Your Digital Marketing Strategy has Missed the Target

Before we start, let me ask you a question.

When did you last audit your digital marketing strategy?

This month?

No.

In the last six months?

No.

Last year?

Never mind.

When you fail to see your digital marketing strategies generating a buzz in your targeted audience base, it could mean only one thing. Your digital marketing strategy is falling flat, and you need to update them immediately.

We understand that it is easier said than done. Usually, a full audit of marketing strategy requires some knowledge and time to determine what is working and what isn’t. In reality, without the understanding of the key metrics, it could be hard to track the bugs. In some cases, you might find your campaigns generating revenues – but are they performing at its best? You may never know until you get the entire picture from the metric data.

For a small business owner tracking the metric data could be a difficult task. But, instead of searching, ‘the best digital marketing agency near me,’ to find the glitches in your digital marketing campaign, look out for the following signs for trouble. These signs can indicate whether your digital marketing campaign is hitting or missing the mark. Let’s look at them one by one:

  1. No relationship between traffic and conversion

Scenario a: The website has high traffic, but low conversion

Scenario b: Website gets lower traffic, but the rate of conversion is on the greater

Among the given scenarios, most entrepreneurs would choose the second one over and over again. As a marketer, you want your website to pull consumers who make the purchase, not just visit the page. In this situation, you have to realise that your digital marketing policy is flawed and needs to be revised.

Just traffic cannot help you in reaching your growth goals. In reality, website traffic is only a part of a digital marketing campaign, but not the entirety of it.

What can you do about it?

For starters, take the help of Google Analytics. The tool can be used for tracking conversions and return of investment (ROI), finding out what is working and what is not.

  1. No traffic on the website

Previously, we discussed the situation where the campaign receives too much traffic and no conversion. However, not getting any traffic for the website can also be fatal for the promotions. Without traffic, you cannot sell your product/brand. Unfortunately, each platform has its own rule and algorithm for evaluating the content, and you need to run the entire thing accordingly to generate traffic.

What can you do about it?

Since each platform evaluates the content differently, to attract the visitors you have to modify your campaign accordingly. For starters, on Facebook try to work on the organic reach of the content, while on the Instagram pictorial content can help in making an impact. Search and learn what makes each platform tick, can create content accordingly.

  1. Not giving an adequate amount of time on the marketing strategy

All of us have compiled a half-hearted school or college project the night before the submission date.

This strategy might have worked back in the day, but now it won’t – especially for digital marketing. Experts recommend planning digital marketing strategies to create more relevant campaigns for the brand/product. It means you have to run a search for relevant keywords, take the help of content creators, develop ads that promote your campaign, etc.

What can you do?

As per the experts, running an A/B testing for the campaign could be helpful. You research the consumer taste and preferences to derive a well-formatted campaign that could be helpful for the brand.

Apart from these pointers, you can talk to Carney Technologies Services (your answer to ‘best digital marketing agency near me)’ for more insight on how you can make your digital marketing campaign more effective. Voted as Asia’s Most Trusted Digital Marketing Agency, they know how to run a digital marketing campaign. To know more, visit https://www.carneytechnologies.com/ or call 098305 20826.

Reasons Why Email Marketing Is Important For Your Digital Presence

The pace of innovation and the number of resources available to marketers today is extremely incredible, to say the least. With a whopping count of few thousands companies across more than 50 different marketing categories – SEO, social media, video marketing, mobile apps, and several more, email marketing services in Kolkata is still among the most wanted one.

Email marketing is one category that is consistently performing well years after years. And there is no other reason but that for ten years long, it is the king called email marketing that has been generating the highest rate of interest for marketers. Statistics confirm that for every $1 spent, it is email marketing generates $38 in ROI and at the same time, offers marketers the broadest reach of all the channels available to them. For the same reason, despite of several other tools available to marketers, it is email marketing that walks away with the cake as far as business growth is concerned.

Here are few reasons to prove why your business needs email marketing as a channel you must not ignore.

  1. It tops social media for customer acquisition

Well, it is true that social media is an extremely important component in any business’ marketing strategy and is also an innovative channel for interacting with your target audience. It also strengthens your personal relationships with them in the long run. It is undoubtedly the first step towards conversion. But then, if it comes to converting people to followers, buyers, customers, and supporters, nothing beats email marketing.

  1. Good value for money and cost effective

Email marketing is not just easy, effective, and inexpensive, but is also something that allows every business owners to reach the largest possible consumer base. And the rate is nearly nothing per email. For a small business on a low budget, not only it is a better choice preferred over traditional marketing channel, but is also fast and the most effective customer acquisition strategy.

  1. Personal and Customizable

While dealing with email marketing, you segment your audience into segregated lists where you send a separate list of tailored email message resonating with that particular reader or segment of reader. This offers them the personalized value by addressing every individual entity. It also helps to split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

  1. Action focussed

As compared to other strategies of digital marketing, email is something that everyone is more or less familiar with. Every person who is hiring an internet marketing agency in Kolkata is aware how to check mail, reply, forward, click-through, sign-up, and buying straight by clicking. Email is transactional which can be used to direct traffic to your website and ultimately drive sales.   

  1. Measurable

Once you start tracking your email marketing using tools and software, it is easily found and checked who all are opening your mails, which links were clicked, and how many people subscribed or unsubscribed. This efficiently gives you a clear picture of how your email campaigns are performing, and hence can help to make adjustments thereby improving the overall effectiveness of the strategy as well as the business as a whole.

  1. Emails easily accessible on everyone’s mobile device

Mobile devices are the handiest technological aid we all have. Mobile phones or other mobile devices are so common that it is not a big deal to check their emails all the time. Be it in movie queue, or in the bus, or in the waiting lounge of airport, at the groceries, or anywhere – checking emails is just a click away.

Some people might assume that with the growing popularity and trend of social media marketing on multiple platforms, emails might get pushed back and be ultimately forgotten.  But to tell the truth, email marketing is here to stay as long as official and formal communication is concerned. Beyond that too, it is the typical layman’s way to commute and is exceptionally a strategy that every business must need. Ignoring the same might actually lead you to miss out on a channel that a majority of the world uses, and uses as a prime one.

On the same note, if you are looking for email marketing services in Kolkata that would serve you with the most effective treatment and strategies for your business to make you stand out, we are suggesting you to contact Carney Technologies Services.

They are available on https://www.carneytechnologies.com/ as the finest internet marketing agency in Kolkata and their different services. Call them up at +91-9163298336 to talk to their experts and team.

Do You Still Believe These 5 SEO Blog Writing Myths?

Blogging has been crucial for online content marketing and development. And, even with the regular updates from Google and vivid changes in the algorithm, it remains to be one of the most essential parts of online marketing strategies. Simply said, it is an essential part of any SEO campaign. Most of the time, every blog post is a new page on a website which gives an additional opportunity to rank prominently in the search engines. Moreover, it helps to drive the organic search traffic, and to be linked to the other ones that gains SEO trust. While there’s an abundance of advice you get online about the approach in SEO blog writing, unfortunately there are some myths as well.

Let’s have a look –

Traffic is only for the popular blogs

Nothing can be farther from the truth.

Alright, we give you a grain of truth in the argument because sometimes Google may give a position of privilege to some of the authentic and extremely popular sites for their authority.

But, again that is no reason to infer the above mentioned myth. Did you ever wonder how the new blogs became popular had they not get the lot of love from Google? This affirms, no matter how small or big the blog is, when done rightly (both content and SEO), there can be ample traffic from Google.

For instance, the focus on long tail keywords which are outright specific can help a lot to be in the competition and rank well. In the same line of thought, you should also discard the myth that traffic comes only to big blogs.

SEO is difficult as Google keeps changing the rules

Partially true but again, this is one of the SEO myths. Google does keep modifying the SEO updates but there is no need to feel discouraged unless you are doing it the wrong way.

If you’re doing SEO the right way, even with the changes, you will find them as little tweaks. Also, it won’t affect the page ranking adversely. There are many brands and agencies who have the practice of making shortcut like link building for ranking higher. However, the right thing is to avoid links from suspicious or spammy websites. This is similar to the wrong practice of keyword stuffing.

With clean SEO, you might need to be patient, but you can get the traffic you deserve.

Quality content with relevant and engaging blogs and right focus keyword is loved by Google.

Keywords are no longer relevant

In the earlier days, it was easy to get Google’s attention by stuffing a lot of keywords here, there and everywhere in the content. This worked as an inkling for Google about the post but it is no longer the best practice. This is all the more essential to understand because AI and ML are here to stay and Google changed its priorities to best serve humans vs. bots.

Keywords work as vital clues for search engines and will fail to operate effectively if they do not get it.

This is why you need the experts of the SEO blog writing who would not stuff the content with the keywords but strategically place them within the content.

You must also get away with one of the other SEO myths that it will go wrong if placed in the header.

It’s always the best practice to put the focus keyword in the URL, page title and meta description. This helps the search engines to understand what the page is really about.

Guest blogging is not effective anymore

While this is partially true, if you use this technique as a shortcut. This is because Google understands your intent and you are not allowed to try anything silly with Google. There’s always high value for a clean, good post on a relevant topic which is both engaging and entertaining. When the right kind of posting is done, it will work for every brands and sites.

Guest Blogging

Google will discover the new post on its own

Although it can work for well-established brands , this is not the case with the small or medium sized brands who are immersed in a lot of noise. There has to have merit to get Google’s attention. Also, you have to get experts working on it where they can try something like Google Search Console. It, most importantly, can keep Google in the loop about every new post and every page on the blog or website.

Once the Google Search Console is set up, you need to verify and connect with the Google Analytics, while also adding the XML sitemap. This tool helps in pointing the errors which needs to be fixed in addition to alerting Google of new content on your website. Discard the myth that the search engine will discover the blog posts on your own, instead you need to be proactive in dealing with Google.

Summing up

You need to get the basics of the SEO right. There are a few fundamentally important things that should be in your SEO strategy apart from implementing the new methodologies. There are plenty of instances where Goggle punishes websites if you don’t follow SEO in its basic principles. It is, thus, best, to remain steer clear of these myths and focus on the latest trends that are might not work as magic tricks but will yield result in the long run.

Digital Marketing Made Simple

Leveling up the marketing strategy during and post the Covid-19 era demands innovative strategies. To optimize your brand’s potential, you need a team that can laser focus on perfecting the online marketing strategy. With more than a decade long experience, Carney is proud to be associated with some of the top names across various industries.