6 Things To Look For In An SEO Agency

Making the right choice when it comes to your next SEO firm can have a significant impact on both your company and your bank account. Choosing between a good and bad SEO professionally may mean the difference between a spike in organic traffic and a drop in Google rankings. However, with the right SEO partner, companies of all sizes can boost revenue while lowering advertisement costs, all while enhancing user experience. Here are five things every entrepreneur should think about before signing a contract with a new SEO agency in Kolkata

Avoid someone who speaks about SEO abtractly

The method of optimising your website for organic traffic, known as SEO, is complicated, which means it’s sometimes misunderstood. People who pretend to be experts on Google’s algorithms or who overestimate the mystery surrounding SEO are almost always misleading. Shortcuts like purchasing links, keyword stuffing, and cloaking can also cause your website to be demoted by search engines. Since they break the rules of search engines, these methods are referred to as Black Hat SEO.

Be specific about your goals

Employing an SEO firm with the vague goal of “growing organic traffic” is a bad idea. To begin with, there are several different types of organic traffic, which means that growing traffic does not always imply increased revenue. To prevent misunderstandings, you and your team can spell out precisely what you want to achieve with SEO. Do you want to boost product sales by assigning ratings to unique keywords? Are you having difficulty decreasing your website’s bounce rate or rising your conversion rate?

Go by word of mouth

The best SEO experts are too preoccupied with optimising websites for their clients to waste time on their own. Also, don’t believe that every listicle is objective. The businesses on that list have typically charged a premium for their inclusion. Ask people in your professional community — but not direct rivals — who they would suggest instead of using Google. It’s also a good idea to ask other companies in your industry and the programmes they suggest may have already worked in your industry.

Find an SEO company that can provide you with useful metrics

It’s time to make sure that you and the organisation you want to partner with have a straightforward way of charting your progress once you’ve outlined your priorities and narrowed down your options to a few companies. To put it another way, what is the aim of ranking for unique keywords? The SEO agency in Kolkata should have a complete idea about organic session, keyword ranking, crawling mistakes, page load time, and more. 

Determine the methods they use

In order to determine an agency’s effectiveness, request to see the statistics for main SEO performance metrics. They will provide some evidence of how good they are at their work, even though they are unable to include all of the information due to customer confidentiality clauses. Professional SEO companies, after all, monitor and evaluate campaign outcomes.

Make sure you understand the budget

Consider your budget before hiring an SEO company. How much money do you have to spend? A monthly non-competitive local service campaign can cost a few hundred dollars, while a more ambitious competitive national offering can cost thousands. Do you have the financial resources to support your SEO campaign for the long term? We should all acknowledge that cost is a major factor to consider when hiring an SEO company.

To find out more about SEO strategies that is best fitted for your brand, visit https://www.carneytechnologies.com/.

How is XML Sitemap Extremely Important for SEO?

Those who are unaware of the important contribution of XML sitemap in Search Engine Optimization should get to know about it. A Sitemap is a directory or guide that holds the information and details for the web page of websites. The information that the Sitemap catches are all listed in a specific search query, along with all the pages within the directory listed in a logical hierarchy.

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The Sitemap has two main categories, XML and HTML. These two sitemaps are based on a very unique structure in which they are not identified by the end-user at all. It is only used as a way to inform the search-engine of few simple details like:

  • To know how often the content page is updated
  • To know about the content within a page
  • The general importance of the pages and the relevance of it all
  • The use of Sitemap enhances the navigation capabilities of the website by making it more accessible and user-friendly.

What is a sitemap in SEO?

Since the competition in the industry is growing and there are tons of website that ranks high in the search engine. Getting ahead with the competition is challenging and Sitemap helps in optimizing the website with a help of SEO. This strengthens the chances of visibility for the website and helps them to rank higher on the search engine page.

The search engine crawl the website and meta-tags are the first things that comes into the radar. The next thing that should be in place is the originality of the content. The HTML Sitemaps are created and placed on the homepage to make sure it has all the core information it needs for ranking. It will help the visitors to read each information of the website easily.

Which websites need a sitemap?

There are various ways to learn the importance of the Sitemap and which websites need them the most. However, Google claims that these few websites need the Sitemap the most.

•             The website with maximum content and are not linked nicely

•             The large website

•             The new website

•             Lastly, the websites with some oozing media content

To say the least, all kinds of websites require the Sitemap at one point or the other.

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Are there any risks to having a sitemap?

There is a debate over this statement and the readers must have a clear statement about this. And most people take the grey zone and avoid picking black or white. Sitemaps are unique and a wonderful part of SEO and it poses no threat to the website and only works on benefitting the website. The best part is, a website can benefit from the XML sitemap in SEO, but the website will never be penalized for not having one. 

Google confirmed that the website will not be held at risk if they have Sitemap, because it highly contributes to making the website rank and being visible. Digital marketing services work profusely to get a brand website to rank and Sitemap plays an important part. It eases the task and the website is visible to the global audience without any side effects.

Studying the Sitemap in SEO will help the brand reach its full potential and allow the brand website to reach the global audience and search engine ranking list in a better way.  

What Is Special In Creative Digital Marketing?

A creative digital strategy is a long term approach for the brand related to any product or services. Digital creativity is highlighted by professional agencies by utilizing technologies and tools to enhance client reach. Any creative digital marketing agency in Kolkata explores the creative ideas suitable for your business and launches them to your benefit. You will require help from a professional agency, then Carney Technologies Services can help you achieve your business goals.

6 Ways You Can Survive The Post Pandemic Marketing Strategies

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As the world is grappling with covid-19, it is crucial to take into account what the post covid world is going to be – specially in the digital marketing field. The pandemic has quickened the speed at which the companies were going digital and has given new power to many industries by going online. There has been a never seen before dependence on Amazon and Zoom which means that the digital marketers will need to be more reliant on technology for their advantage to thrive in today’s world.

Here are the top post pandemic marketing strategies that you need to keep in mind to be beneficial

Focus on the existing team of customers

If you are struggling to get new customers, make sure the first thing you need to keep in mind is to focus on the ones that you still had even during the economic downturn.  Apart from creating services and ad campaigns that you are planning for the new customers, you also need to focus on the campaigns that take into account the issues and the concerns of your existing clients. This can hurt your cash flow for the short term but will help to create loyal customers. The point is, you need to give priority to those customers, clients, and co-workers who were there with you during the tough times and so it is now your turn to pay them back by keeping in mind their demands and requirements.

Getting mostly online

As a professional digital marketing company in India, Carney Technologies Services have helped hundreds of small and midsize companies to grow their business online. With travel restrictions during this pandemic, it is no surprise that when you are going online you will be able to keep up with the trend. Creating your social media campaigns with a focus for home based workers and highlighting on the e-commerce trends and channels which is in tandem with the present day scenario, it can help to maintain the popularity of your services. For instance, you can automate your email communications through a cloud ERP software.  You need to invest on a good customer relationship management software, host informative webinars that can attract customers and  support employees work from home needs.

Invest in Facebook ads

As more people are spending time at home and also social media, it is important that you carefully invest in the revenue from the PPC. As the revenue through PPC ads have skyrocketed during the pandemic, using the social media ads are a good way to tell people that you aim to be a very significant part of the ‘new normal’. Facebook as are otherwise quite affordable ventures even for the local businesses. It can help to bring in change to your business. It can be exclusive discounts, promotions or giveaway contests. Online ads need to be engaging, affordable, and well targeted, because they offer you the ability to truly scale your business. With Facebook’s granular audience targeting capabilities, it is possible to segregate customers on the basis of gender, location, hobbies and interest, profession and more.

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Exclusive deals and offers

When you are working with the expert minds of digital marketing company in India, they will tell you how important it is to run exclusive deals and offers through the social media channels. Social media platforms as well as promotional emails can be used to make the advertisements and announcements. It helps to get in touch with the new leads as well as keep the old customers updated with your venture.

Overhauled communication strategy

As the priorities and schedules change for people, you should understand that the previous communication strategy will not be the right one. You need to be think about how to write your newsletters or how to create attractive content that in general can be more strategic. This means you have to redo your entire content calendar and focus on the current priorities, painpoint and demands of the customers. You need to understand how the customers can be geared towards purchasing your product and services.

Use the main paid advertising channels

PPC has definitely been one of the best choices but you need to find out the other paid channels that can work well for your business such as Instagram, or linkedin.

Visit www.carneytechnologies.com.

Everything You Need To Know About Sitemaps

There are various programs running at the back of a website. However, a sitemap is special and it holds an important place in website ranking and attracting the right audience. Sitemap is important because it helps Google in indexing and crawling a website’s content. Let’s find out more!

What Is a Sitemap?

Consider sitemap as a blueprint of your website. It is designed to help search engines find your website after crawling and indexing your web content and analyzing the target keywords. The sitemap is also responsible to reveal the important pages of your website. If you are still unable to understand, then these four main types of sitemaps will help you understand.

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Four main types of sitemaps:

Normal XML Sitemap: this is one of the most common types of sitemap, which is usually present in the form of XML Sitemap in SEO. It is responsible to link different pages on a particular website.

Video Sitemap: this sitemap is responsible to handle video content on the website

News Sitemap: This sitemap hunts down the content from the site and published after approval on Google news.

Image Sitemap: This sitemap finds all the important images present on the website.

Why are Sitemaps Important?

Most of the search engines like Yahoo, Google, and Bing use your sitemap to locate the different page on your site. It will be easier for Google to crawl on your website if the pages are properly interlinked with one another. This represents the importance of a sitemap and that people can work without them for some time. However, a sitemap is needed because it contributes to the SEO efforts. One wouldn’t even know and the website will see the day when sitemap can come in handy.

Google, for instance, identifies web pages primarily by connections. And if your website is completely new and has only a couple of existing backlinks, a sitemap can help Google locate sites on your website. Or maybe you’re running a 5 million-page e-commerce platform. If you Ideally have an internal connection and have a lot of external connections, Google would have a rough time locating any of those pages. That is when sitemaps come into the picture.

Check your own XML sitemap!

Now, you know how valuable an XML sitemap is to have. Getting one will boost the SEO of your web for the long term. If you apply the correct URLs to it, Google can quickly view the most popular places and articles. Google will now be able to quickly locate updated content, so they know when it is time to crawl a URL again. Finally, adding the XML sitemap to the Google Search Console helps Google to easily locate your sitemap and enables it to find out the sitemap error.

Important FAQ’s

Where do I put an XML sitemap?

The sitemap must be put in the root directory of an HTML server, this is helpful for the crawlers. It must look something like http://example.com/sitemap.xml.

Is sitemap XML important for SEO?

A decent XML sitemap functions as a website guide that guides Google to all of the relevant sites. For SEO, XML sitemaps can be fine, as they help Google to find the important website pages easily, even though the internal connectivity is not flawless. What they are and how they make you rank higher is explained in this post.

What does a Sitemap look like?

A sitemap is a file that includes a list of all the web pages that search engines or users can reach. It can appear like the contents page of a book, except that the links are parts. An HTML Sitemap in SEO is a link-listing web page that helps the Google crawl to do the work. These are usually linked to the website’s most relevant sections and sites.

If one really wants a different approach for their website, then getting a professional team to deal with the digital marketing services in Kolkata is important.

How Content Marketing Helps Grow Your Business

Content marketing is the most convenient form of marketing that costs little yet brings back rewarding profits. All you need to do is follow a strategy and find your business featuring at the peak of the digital search pages. Although strategies for each business differ and need a lot of intense planning, you can do it yourself with some help from other digital sources or you can depend on a competent Content marketing agency in Kolkata.  

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Starting with content marketing 

The first step in using content marketing for your business is to assess your business model and its suitability to content marketing. Every business is suitable for content marketing, but you must decide what your focus areas would be in the digital communication platforms. What will your channel of communication be and what kind of communication you think would be effective? Content marketing costs less yet it is a long-term strategy and therefore you should see that you have the resource to support this long-term marketing plan.  

Effective website

Businesses are looking for conversion through their products and services. Effective content marketing draws your audience towards your website, which is the next step towards conversion, by building a user-friendly attractive website. Content marketing aims to convince your audience who are following you on the digital platform to take the next step and view your product and service on your website. 

Content that reflects on social platforms matter

Coming to how this is done. Content refers to blogs, images, videos, webinars, Vlogs anything that offers interesting and knowledgeable information creating a buzz about your product. It intelligently stages your product on social media and markets them cleverly, relates the information without being direct, subtly making way for the brand to be embedded in the viewer’s mind. 

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Understanding your audience

Not only does this require a good marketing strategy with advertising acumen, but intense planning is needed so that one is not repetitive. Following competitors and keeping yourself different but not too out of track, reading and following the audience psyche and observing the trends in digital marketing. Using the latest tools introduced by the search engine platforms and applying them in their most exhaustive capacity to bolster your product performance online. 

Boosting content on the search engine  

Content marketing starts from the search engine and Google, being the leader, offers ample scope of content marketing. Ensuring that your product or service features highly through SEO with the use of strategic keywords, backlinks and other procedures to attract the desired traffic. 

Conclusion

Connect with the https://www.carneytechnologies.com/ if you want to succeed with content marketing. They are one of the foremost companies that began marketing with content creation in Kolkata for the digital space. With a huge experience backing them, they have helped companies in Kolkata and around the world to succeed through content marketing. If you are looking for business growth through digital marketing, you know where to reach. 

Effective SEO harnessing the XML Tags

Though we understand the value of submitting a site map to help Google crawl better into your site, it does not seem as easy as it appears. XML sitemap in SEO has many nuances and digital marketing services consider all these indicators before using the sitemap as an effective way to get the URL recognized by Google. Before we get any further let’s understand what an XML 

sitemap is. It draws a path for Google while crawling, indicating the available content and directing google towards it. Those websites that have several pages that exceed thousands, those that have an intricate website architecture, those that keep adding pages to their present site and content, those that have orphan pages or weak external links and internal links, for them the faster indexation is very important. 

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Though the search engine can crawl through your web page without a site map it helps the search engine if you lay down a sitemap to locate quality search pages. Also, let us find out how SEO uses each tag to ensure a visit to the page and content. 

The LOC (location) Tag

Reflecting the site procedure whether the site is http or https or if you have included the www or excluded it are all indicated in this tag. It is also indicated whether your page can incorporate hreflang handling (the flexibility of choosing a foreign language). 

Lastmod (the content that was last modified) Tag

This is an extensively used tag by SEO that communicates to Google when the page content has been last modified with date and time. John Mueller emphasizes this tag saying this is critical as it helps Google understand who the actual publisher of the content is and also updates the content with fresh information provided the change is relevant and meaningful. If there is an attempt to hoodwink Google, you will be fiercely penalized.

Priority Tag

Helping the Search Engine crawler understand the importance of the URL and your scale of 0-1, where 1 has priority over 0. However, if all pages are indicated as one, the search engine will ignore every page. 

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Changefreq (Change frequently) Tag

This was considered highly valuable until some time. Frequently changing the site content would draw the attention of the search engine towards the site. However, now it has been observed and verified by Mueller, that this does not make any difference to SEO. 

Conclusion

Digital marketing services are the most reliable authorities to help you get a high rank in the Google Search Engine. They take care of a plethora of indicators that determine your rank on the search engine. If you wish to have your digital objectives recognized Best SEO Agency in Kolkata is your most dependable service provider that will take your business forward setting up the most effective digital techniques for your business. 

What Is the Best Social Media Platform for Marketing?

For a particular business, there is no one network that really is best; It is unlikely, for instance, to suggest that the company can prefer Facebook over some other kind of social networking site. Although Facebook has been incredibly successful for brand marketing, for every type of brand, that is not always right, and it is not always correct for every type of user. When it comes to strategy, the best option is to pick the channel that can serve as the right alternative for the platform.

here are so many social media platforms available, that it is hard to choose, and the marketers often wonder, which is the best social media platform? An inexperienced person might be unaware, but an experienced Social Media Marketing Agency will know.

Some of the most popular platforms for marketing and promotions include:

• Facebook
• LinkedIn
• Twitter
• Instagram
• Snapchat
• Pinterest

These platforms have a fan following turns out to be the celebrity for most of the business, but do you know the background and striving hand behind these platforms? These platforms just don’t run on its own, and experts run the campaigns, handles the promotions, creates a tailor-made strategy, and more. This is the backdrop of successful marketing. If you want a strong promotion without any interruptions, then get in touch with Carney technologies Services. We as a reliable Social Media Marketing Agency offer a great deal for your benefit. Connect with us http://www.carneytechnologies.com or dial 9163298336 to speak to us directly.

Boosting The Effectiveness Of Social Media Advertising

Social media advertising has become a powerful tool at reaching out consumers (new and existing). Since high rankings via organic searches are difficult achieve and can take a long time to fetch. But paid social media advertising can a perfect alliance to achieve that impact.

Shifting from organic services to paid mediums can be a bit tricky and frightful. But taking the help of experienced social media advertising services can fetch you better results.

Social Media Advertising Services

Different types of paid social media advertising include:

  1. Facebook ads
  2. Instagram ads
  3. Pinterest ads
  4. LinkedIn ads
  5. Twitter ads
  6. YouTube ads
  7. TikTok ads

Each advertising tool has its own characteristics and establish better communication channel with the audience. It can help you in approaching your targeted audience and deliver the right massage that can fetch your business.

Tips to make social media advertising more effective

a. Sorting out objective

Before you start planning your social media advertising campaign, take some time to figure what you want to achieve from the campaign. This helps in deciding where you want to invest your money and how to reach the social media goals. With the right advertising platform, you can always find better solution for promoting themselves.

b. Taking help of organic posts to promote advertisement

You might be posting on numerous social media channels regarding your paid campaign. This approach would resonate with some followers. Keeping track with these viewers can be helpful for your promotional campaign and provide valuable data for making success in the future.

c. Do not forget the importance of mobile phones

With more than 4 billion active users accessing the social media via mobile phones. Thus, while designing the ads, you must of keeping the advertisement mobile friendly. Also, geo-tagging can help in targeting the right users. Tool like geofencing makes is easier for your customers to reach your store when they are close to your physical store.

These tips can help in making greater impact in your social media campaigns. Carney Technologies Services provide social media advertising services for your business. Reach out to them at https://www.carneytechnologies.com/ or call 098305 20826 to know more.

Traditional VS Digital Marketing

The arrival and evolution of the internet created and demanded new skill set. To keep up the pace with the demands of a booming job market, going digitally sound is vital. While some traditional marketing strategies still hold water, there is a wealth of new opportunities digitally. Apart from engaging with people in real-time on a more personalized level, it provides business insights through precise consumer data.

It’s 2020 and the debate is still as much as valid as in the yester years. Which is better? Digital Marketing vs Traditional Marketing? Let’s take a closer look and understand what is more valid in terms of your business.

Every good marketing plan should be SMART – Specific, Measurable, Actionable, Results-oriented, and Time-bound. These goals anchor your marketing plan, and help you stay in a budget, and track the company’s progress.

Advantages of Traditional Marketing

Ideal Way to Reach A Mature Demographic

There is an imaginary line of what’s considered ‘older but let’s presume population that’s over 65 years of age is used to a different form of marketing to the Z generation (born after 1994). If your prospects are mature, newspaper, magazine ads, radio and TV commercials, are ideal to reach them.

Reaching local targets

Similarly, billboards, flyers and posters can offer a great return on investment. It is an inexpensive way to get local prospects visit local establishments.

Tangible Promotional Materials Last Forever

Leaflets, posters, flyers, and brochures can be kept for a long time. An interesting survey showed about 5% point-of-purchase event brochures are preserved for over 10 years!

Hard Copy Marketing Materials Are Easier To Remember

There’s something about paper copy which makes recalling easier. In fact, neuroscientists overwhelmingly agree that there are plenty of benefits of reading from paper. Paper is about 21% easier to understand and paper ads are 70% more likely to be remembered.

Advantages of Digital Marketing

Given the tech driven age, there are plenty of Affordable Digital Marketing Company in Kolkata which can help position your brand online. It is a concept of ‘pull’ marketing, that is, when someone is searching for specific information on their devices, they are pulling out solutions or information.

Ideal to Reach Generation Z

Born with a smartphone already, this generation cannot survive without Internet. If your demography consists of them, you have to get a strong online presence.

Budgets Are Easier

If your brand spends $1000 on social media ads every month, the returns will be terrific as opposed to what you can achieve with the same budget on traditional marketing. Also, you can immediately pause any campaign and the spending stops right there.

A/B Testing Timeline Is Greatly Reduced

Digital marketing budgets are flexible and makes it easy to pinpoint top performers. This way, you can remove the non-performing campaigns,  analyze results and develop contingency plans.

An Abundance of Data

Facebook, Google, Twitter, and other all the other platforms know everything about their users. Digital campaigns give you the entire analytics and you can learn about your ideal customers. Targeting the buyer personas, you can have a hyper-focused content creation.

Make the world your oyster

With no limitation of locality, small or big, you can execute any type of campaign – nationally, regionally, or locally. With traditional marketing reaching your customer who is a continent away would cost a fortune.

Access To Highly Specialized Experts

With the Digital Marketing Services in Kolkata, you can get the experts in each of the fragments of this business. You get access to a team of specialists who offers valuable insights regarding every aspect of your business.

Understanding the pros and cons of the digital marketing and traditional business is an ongoing debate. Reach out to the experts of a full service digital marketing agency at Carney Technologies Services and make a difference in your business.