Author: Carney Technologies Services

Learn Some Basic But Important Concepts of Amazon SEO

Carney Technologies ServicesLeave a comment

Amazon SEO is the process of improving product listings to help them rank better in Amazon.com product searches. A few easy methods may enhance product search listings, boost sales, and assist buyers to locate your business. To know more about Amazon SEO services, this blog can be of great use.

If you want to list your products on Amazon, you have to be well-equipped with the strategies of Amazon SEO. Moreover, understand the basics of this concept too. But, if you are new to this, don’t worry, this blog will help you gain the knowledge that is required to rank your products higher in the search results.

Now, before moving on to the knowledge of how Amazon SEO algorithm works with your product listing ranking in the SERPs, let’s understand the concept of Amazon SEO. 

Tip: You can gain this knowledge but still hire Amazon SEO services for the best results!

What is Amazon SEO?

Amazon SEO is basically concerned with the keywords that users use when looking for a product to make a purchase. Amazon customers often have transactional search intent. Google considers a user with a transactional intent when they are ready to make a purchase. The search engine wishes to provide these users with the finest options to carry out their intents as soon as possible. So, your content material must correspond to that intent and include the keywords that people use to order a product.

For product listing, you need to define the title, description and keywords of the product, along with other details. Your organic ranking in Amazon’s search results is affected by the keywords in your listing. A higher rank, of course, leads to more clicks and, eventually, more revenue. For success, you want to optimize your content so that it appears towards the top of search results.

How does Amazon SEO algorithm work?

You may be familiar with the a9 algorithm, which has subsequently been replaced with the a10 method. While Amazon did not provide an official upgrade, Amazon specialists recently identified significant changes to the a9 algorithm and began referring to the improved version as a10. The a9 algorithm is considerably more understood, so let’s first understand that.

The a9 algorithm prioritizes product listings according to two criteria:

Relevancy – Relevance refers to how closely the keywords in your listing connect to the search phrase, whereas.

Performance – Performance considers historical sales for your product listing.

The a9 Amazon algorithm is designed to evaluate how probable someone is to make a purchase using these criteria.

There are other factors that can affect your product listings’ performance and relevance criteria.

For example, in relevance criteria, you have to stay clear of product title, item description, brand name, seller name, features and specifications, and backend keywords.

In performance criteria, you might need to address the CTR, images, conversion rate, and reviews.

So, with this knowledge, you can move forward if you are planning to list your product on Amazon. But if you are not confident yet, you can hire a top-level digital marketing agency in Kolkata, like Carney Technologies Services. We provide Amazon SEO services with a strategy that is customized to your products such that we can take the best steps in ranking your product listing higher in the SERPs, thus increasing your revenues. For more information, go to our website (www.carneytechnologies.com) or contact us at 9163298336.

Learn Some Basic But Important Concepts of Amazon SEO

Carney Technologies ServicesLeave a comment

If you want to list your products on Amazon, you have to be well-equipped with the strategies of Amazon SEO. Moreover, understand the basics of this concept too. But, if you are new to this, don’t worry, this blog will help you gain the knowledge that is required to rank your products higher in the search results.

Now, before moving on to the knowledge of how Amazon SEO algorithm works with your product listing ranking in the SERPs, let’s understand the concept of Amazon SEO. 

Tip: You can gain this knowledge but still hire Amazon SEO services for the best results!

Amazon SEO Services Kolkata

What is Amazon SEO?

Amazon SEO is basically concerned with the keywords that users use when looking for a product to make a purchase. Amazon customers often have transactional search intent. Google considers a user with a transactional intent when they are ready to make a purchase. The search engine wishes to provide these users with the finest options to carry out their intents as soon as possible. So, your content material must correspond to that intent and include the keywords that people use to order a product.

For product listing, you need to define the title, description and keywords of the product, along with other details. Your organic ranking in Amazon’s search results is affected by the keywords in your listing. A higher rank, of course, leads to more clicks and, eventually, more revenue. For success, you want to optimize your content so that it appears towards the top of search results.

How does Amazon SEO algorithm work?

You may be familiar with the a9 algorithm, which has subsequently been replaced with the a10 method. While Amazon did not provide an official upgrade, Amazon specialists recently identified significant changes to the a9 algorithm and began referring to the improved version as a10. The a9 algorithm is considerably more understood, so let’s first understand that.

The a9 algorithm prioritizes product listings according to two criteria:

Relevancy – Relevance refers to how closely the keywords in your listing connect to the search phrase, whereas.

Performance – Performance considers historical sales for your product listing.

The a9 Amazon algorithm is designed to evaluate how probable someone is to make a purchase using these criteria.

There are other factors that can affect your product listings’ performance and relevance criteria.

For example, in relevance criteria, you have to stay clear of product title, item description, brand name, seller name, features and specifications, and backend keywords.

In performance criteria, you might need to address the CTR, images, conversion rate, and reviews.

So, with this knowledge, you can move forward if you are planning to list your product on Amazon. But if you are not confident yet, you can hire a top-level digital marketing agency in Kolkata, like Carney Technologies Services. We provide Amazon SEO services with a strategy that is customized to your products such that we can take the best steps in ranking your product listing higher in the SERPs, thus increasing your revenues. For more information, go to our website (www.carneytechnologies.com) or contact us at 9163298336.

Creating A Digital Marketing Agency Website – An Important Guide

Carney Technologies ServicesLeave a comment

Are you thinking of creating a digital marketing website but do not know where to start? This blog here will help you understand the outline of a competent and professional website. Also, you will come to know the steps of creating an impressive website for your digital marketing agency. If you need help, you can always consult the best Digital Marketing Agency in Kolkata.

A website is your company’s internet presence. And it draws viewers if it is produced with the most graphical appearance. A website for your company is crucial, especially if you provide digital services. The website provides comprehensive details about the brand or firm. Service providers, goods, charitable groups, fundraisers, and many more types of websites may be found on the internet. Digital marketing is classified as a service provider. 

best Digital Marketing Agency in Kolkata

How do you describe your service as a digital marketer? Have you ever considered it?

A website can do this function for you. You can share the website’s URL with your client when you communicate with him. He then examines your website, your services, and the diverse approaches that you employ. You can complete a deal in this manner. So, to be the best Digital Marketing Agency in Kolkata, a competent website is a must!

Steps to create a digital marketing website

Step 1: Purchase a domain, hosting, and SSL certificate.

Choose a name and visit sites to purchase a domain and hosting for future growth. There are options available to suit your budget. SSL is free and provides security and secure access to your website, but it must be renewed every three months. The initial phase in developing any website is to purchase a domain name, web hosting, and SSL encryption.

Step 2: Choose a WordPress or HTML Coding Website.

The following step will be to choose the design template for your site. If you’re a beginner, a WordPress site is ideal because it’s simple to administer. You may also visit an HTML coding website if you know to code. Choose a category and begin creating.

Step 3: Design a Home Page

Your website’s homepage serves as a welcome page. It’s known as a Sales page in digital marketing since it’s the first place your buyers will go. You must make it appealing and informative. If you’re familiar with copywriting, put it to use here. Because your homepage must be the sales text, you need to comprehend how and why you may amaze your prospects. It is generally divided into, a header section, content section, call-to-action button, and location address or footer section.

Step 4: Create more Web Pages

 Any conventional digital marketing website will have six pages: Home, About, Service, Portfolio, and Contact. Remember that you must include relevant visuals with your information to make the website visually appealing. You must impress the visitors in order to establish and grow your firm. Create a Blog page on your website to periodically add new and contemporary material.

Step 5: Connect your website to Google Analytics.

When your website is complete, connect it to Google Analytics so that you may track its visitors. It’s an essential step since you can track which nations and age groups are visiting your website. Furthermore, knowing which page they spend the most time on might help you improve the website and attract additional visitors.

Step 6: Launch the website.

Make your website active after you’ve linked it to Google. The website is now entirely prepared for use and you may share the URL with clients or new individuals you meet. You may also start promoting your website to acquire projects.

To create an impressive, effective, and professional website, you can hire the best Digital Marketing Agency in Kolkata like Carney Technologies Services. We are a digital marketing agency that specializes in various aspects of digital marketing including, website design and development. To know more about us, visit our website (www.carneytechnologies.com) or dial 9163298336 to talk to us.

Why is SEO important for B2B marketing?

Carney Technologies ServicesLeave a comment

Examining a few B2B marketing examples might be beneficial if you’re trying to figure out how to improve SEO on Google. However, it’s vital to keep in mind that businesses do not often Google things when it comes to B2B marketing, which makes SEO all the more crucial. It’s people, not stuff that is doing the searching. To succeed in business, you must connect with B2B Marketing Services Agency to get professional support for branding.

3 Reasons B2B Marketers Can’t Avoid SEO

  • Many B2B search terms have few results at this time

Although B2B marketers are hesitant to employ SEO, the businesses that do so have a strategic edge. This is true even if consumer marketing is where SEO competition is at its highest.

  • Every content effort may benefit greatly from SEO

When done well, the content aids in the development of consumer confidence in your company. Customers want to know that the suppliers they do business with are knowledgeable, dependable, and trustworthy, especially in B2B transactions.

  • The Benefits (and Possibilities) of Mobile for B2B

Mobile traffic is on the rise, and it can and often does operate covertly, albeit occasionally inadvertently. According to eMarketer, consumers are beginning to use mobile devices at work more frequently than they use laptops or desktop PCs. Also included are members of the purchasing teams.

Once you decide to research a reliable B2B Marketing Services Agency, connect with Carney Technologies Services for complete support. Visit us at www.carneytechnologies.com or dial 9163298336 to talk to an expert.

More To Read :-

Wondering How To Optimize Voice Search? – 8 Infallible Strategies!

Empower SEO with Entity Identity

White Hat VS Black Hat

How to optimize voice search for your brand?

Carney Technologies ServicesLeave a comment

Voice search might have been a small concept earlier, but it had drastically changed and become one of the most important topics in the search industry. The idea and comfort of searching with voice without using your fingers for typing is a raging success and people can’t get enough of it already. 

The concept of voice search began with smartphones and escalated quickly to smart speakers and voice assistants globally. Now what is in front of us is a voice search revolution with almost every generation welcoming the advancement with more enthusiasm.

The question remains and it is often asked by new and seasoned brand owners, how to optimize the voice search? Let’s discuss some of the pointers by the top voice search optimization agency that will help you understand better.

  • Build An FAQ Section
  • Find & Use Conversational Keywords
  • Go Multilingual
  • Go Fast, Go Mobile-Friendly
  • Improve Your Domain Authority
  • Get Featured Snippets For Your Site
  • Engage With Users On Social Media
  • Rank Your Videos In Search Results

Voice search has been on the rise with every passing month. It has become more advanced than ever, technology is everywhere and everyone is discussing it already. Since consumer behavior and market demand are constantly changing, marketers must be prepared to meet the marketing trends and meet expectations with suitable voice search optimization services.

Getting professional assistance can only increase your brand’s chances of success. For more information, contact Carney Technologies Services by calling 9163298336 or visiting our website at www.carneytechnologies.com. We treat your brand with the same care as if it were our own until it becomes what you were looking for.

How to get traffic from local SEO?

Carney Technologies ServicesLeave a comment

Smaller companies that conduct their operations on a local rather than a national scale must utilize local SEO. Local SEO prioritizes showing up on SERPs in a given location, whereas national SEO places more of an emphasis on ranking in queries conducted throughout the nation. Since the technique is better suited to your local consumer base, optimizing your local SEO results in increased website traffic, leads, and conversions. Even the Top Local SEO Company make sure to create a strategy for attracting the right traffic.

  1. Get regular customer reviews

Gettingyour happy customers to write reviews for your services is all you need to optimize your Google My Business presence.

  1. Create a Google My Business Account

Optimizing your Google listing, which is often known as business profile is the best way

to appear more prominently in Google Search local results, as well as rank higher on Google Maps,

  1. Optimize for Voice Search

In coming few years, voice search will experience enormous growth. So, rather than optimizing for how individuals write their queries online, local SEO must take into account how people ask inquiries while using into gadgets.

  1. Bet on Local Keywords

Your keywords should be relevant to local customers. It only makes sense, doesn’t it? Google’s Keyword Planner lets you filter keyword searches based on location which gives you the idea of a popular search term for a particular area.

  1. Take Advantage of Online Business Directories

Online business directories can be helpful, getting your company name and number on some business directories will improve your exposure.

If you are looking for Local SEO Services, then connect with Carney Technologies Services by visiting www.carneytechnologies.com  or dial 9163298336 to get in touch with a professional. 

Five best B2B Marketing strategies for the best results

Carney Technologies ServicesLeave a comment

Business-to-business marketing (B2B) is the term for any marketing tactic or piece of content that is targeted toward a company or organization. B2B marketing is to increase the visibility of your company name among other businesses, highlight the benefits of your goods or services, and win their business.

Marketing is audience-driven. Even though B2B and B2C marketing are different, there are differences among B2B marketing materials as well. This section will discuss numerous B2B marketing techniques used by a seasoned B2B Marketing Services Agency.

B2B Marketing Strategies

  • Identify your target audience.
  • Determine your brand positioning.
  • Run a competitive analysis.
  • Explore marketing channels to use.

Every firm, whether B2B or B2C, should have a digital presence, which includes paid advertisements, search engine optimization, a website, and any other place your B2B company is engaged online. Here are a few strategies you may use to improve your B2B digital marketing approach. The following are a few B2B digital marketing tactics:

  • Create your website
  • Define your target audience
  • Optimize your digital presence
  • Run PPC campaign
  • Email marketing

The importance of your social media accounts cannot be overstated, even though they may not convert as regularly as your content or email marketing. Since you can’t predict when they’ll become leads or customers, followers and B2B SEO Services are just as important in this situation. If you’re looking for a reliable B2B Marketing Services Agency, then connect with Carney Technologies Services. Visit us at www.carneytechnologies.com or by calling 9163298336 to talk to an expert.

What kind of businesses can benefit from voice search?

Carney Technologies ServicesLeave a comment

As an alternative to typing, voice search technology enables users to do searches. It functions by converting audio signals into text using automated speech recognition (ASR) technology. A Top Voice Search Optimization Agency is always well-versed in this field to let brands find their way to the top.

Business sectors that can benefit from Voice Search

  • The use of voice for a local firm, SEO is already quite important. Voice search is used every day by 46% of individuals to find local businesses. Therefore, optimizing for voice searches is a need for small companies if they want to thrive in a market that is rapidly evolving.
  • The majority of voice search users look for restaurants and cafés.
  • Traditional SEO is still alive and well; the foundation of voice search engine optimization is local and mobile optimization.
  • The most common motivation for using voice search to locate local companies is to obtain the address and contact information.

There are some encouraging developments if you decide that your company should try to rank for voice searches. Search engine optimization’s fundamental tenets aren’t at odds with voice SEO as of now. Thus, the majority of the SEO activities you perform for voice search will raise the general search visibility of your website. Try connecting with a professional Top Voice Search Optimization Agency for long-term support.

Carney Technologies Services offers Voice Search Optimization Services to get your brand a better online presence.Learn about our services by visiting www.carneytechnologies.com or by calling 9163298336 to talk to an expert.

Seven SEO Tips for B2B Marketing Strategy

Carney Technologies ServicesLeave a comment

Businesses that primarily engage in business-to-business transactions are aware that serving corporate, commercial, and even government clients demands a unique strategy from normal direct-to-consumer enterprises. When it comes to SEO marketing, the requirement to customize your marketing to your particular business still applies. Your web marketing requirements will vary depending on the sector for organizations with an online presence. If you have been looking to improve your business through B2B Marketing Services Agency then these factors will help.

Here are 7 tips for improving your B2B SEO Strategy:

  1. Researching Keywords for Your B2B Site
  2. Do B2B Competitor Research
  3. Match Your Content with Searcher Intent
  4. Produce Content with Technical Info
  5. Tracking Goals and Conversions with Analytics
  6. Produce Content with Technical Info
  7. Building Your Brand Recognition

A B2B Marketing Services Agency takes into account a number of significant elements. Many of these B2B techniques are similar to conventional SEO techniques but are tailored to your industry and objectives. Remember that SEO strategies are a long process and you might not notice benefits immediately away when making adjustments to your website. You’ll discover that over time, concentrating your efforts and improving your techniques can help you raise and keep your ranks. Connect with Carney Technologies Services to get B2B SEO Services to get your brand a better online presence. Learn about our services by visiting www.carneytechnologies.com or by calling 9163298336 to talk to an expert.

Read More :-

How to create a B2B SEO Strategy?

Free Online Advertising vs. Paid Advertising: Which is Better for You?

Four Voice Search Optimization Tips to Follow

Carney Technologies ServicesLeave a comment

Voice search is already one of the rising stars and a popular medium for getting information. It not just saves time but helps the user get the search result much more accurately compared to typed searches. Even the top voice search optimization agency kneels before this optimization. If you are thinking to make the most of voice search optimization for your brand, follow these tips before anything else.

  1. Optimize for conversational queries

Inquiries asked via voice search are different from regular questions. You must take this into account in your optimization plan since people talk differently from how they type. Optimizing the conversational queries will cover the parameters.

  1. Optimization for local presence

Did you know that more than 55% of individuals use voice search to locate nearby businesses? Building your local presence is a good place to start if you want to learn how to optimize for voice search.

  1. Follow SEO best practices

Many people mistakenly believe that because consumers cannot see your website, its functionality or level of user experience are irrelevant. But in practice, voice search devices give consumers information based on search results when you pay attention to these factors.

  • Integrate keywords on your page
  • Speed up your site
  • Optimize for mobile
  1. Focus on giving answers directly

Start by immediately responding to searches if you want to get the most out of your voice search optimization plan. Did you know that highlighted snippets are used in 50% of searches?

Voice search optimization will assist you in increasing revenue and lead generation for your company. You may attract more voice searchers to your business by using these voice search optimization tactics.

Most Voice Search Optimization Services follow these tips for voice optimization. Some business owners think there is a possibility to make this work without professional help, which isn’t entirely true. Connect with Carney Technologies Services to get your brand website voice search optimized.Learn about our services by visiting www.carneytechnologies.com or by calling 9163298336 to talk to an expert.