Are you trying to make a mark in the content writing domains?
Yes, then the following section will surely attract you.
You will be surprised how that each month more than 70 million new posts are published on WordPress (WP) – a domain that powers almost 35% of the entire internet. The monthly readership of the medium is close to 409 million – which is a huge number in its own right. For a successful digital content marketing campaign, a good writeup can be a valuable tool.
And, who will write these thousands of pages, bringing in readers and future consumers for the brand?
You. You can, with your creative skills, make a positive impact on the campaign by connecting the potential consumer with the brand.
But there is a catch!
In this massive crowd of 70 million new posts added every month on the web, how will you make it work? A simple solution for the problem is making subtle but visible changes in your writing that makes your content easy to read and comprehend, as well as relatable.
Here are three hacks which can help you in getting the right tone for your content – making it a viral sensation:
- Research but do not go overboard
The first step in writing valuable content is quality research. Usually, most writers start with searching for valuable leads for their intended topic to write from Google. It gives them an idea of how to frame the content by making it unique and sounding fresh.
I am sure you do that too. But, to draft the content fast, focus on writing the first draft of the content before going into the full research mode. You can take the help of the internet to get the basic ideas and scope of the content, but do not go into the deep dive research mode before you have the first draft.
You see, climbing back from the research mode needs time. And, with impending deadlines and targets, we website content writers often cannot spare extra time on research.
Usually, your target readers are looking for a summed-up version of the deep analytic content. They prefer reading smaller content that sums up the entire piece in a few simple words.
Pro tip: Leave the research links at the end of the content for the curious readers
- Learn the SEO practices
As a website content writer, there is a high chance you will work side by side with the SEO team. Your job would be to create content that encourages the reader to click on the intended link provided by the team.
Being familiar with the digital content marketing campaigns and SEO practices can give you an added advantage in drafting more valuable content. For instance, most SEO marketers consider the title of the content crucial. A good title, with competitive and value-added keywords, can encourage the readers to click on the content and move towards the targeted landing page. Also, focus on writing content that is equally divided for the ease of reading.
When you combine your fresh and unique ideas with the given writing pattern, you can easily crack the perfect method to write valuable content for your brand.
- Take time to read what others are writing
It is always better to take time and read what your peers are writing. hte helps you in inspiring and finding new ways to write and create content for your brands. It is always important to take notes while reading so that you have a reference point for future use. Try using note-making apps on your smartphone or click a picture of the article that attracts your attention. These pages might help you in drafting valuable content for your page.
When you constantly write relatable content for a webpage, you can find readers coming in for your page. Take a simple conversational tone to place your views, and you might be surprised how well your content might seamlessly become a part of your brand’s digital content marketing strategy.
The Carney Technologies Services (https://www.carneytechnologies.com/), located in Kolkata, helps brands in creating valuable web content for their pages. Voted as Asia’s ‘most trusted digital marketing company in 2019’, the agency knows a thing or two about digital marketing. Call them at +91-9163298336 for an appointment.