Growing up, we have all seen how brands leveraged the popularity of television and radio in expanding their reach to the audience. While traditional broadcast and print is still a viable option, the buzzword for the new age audience is digital; and should you wish to survive in this competitive workspace, it has become imperative to have a societal switch to mobile devices. The ever so rising Google culture has opened up a new vista. Today, the client acquisition channels have gone leagues ahead than just the traditional advertising forms and is focusing on search engines.
Being ranked amongst the Best SEO Agency in Kolkata, Carney has in-house experts who know how SEO is far more than just developing content and putting it into websites. There is constant update in the strategies, practices, rules and procedures which has to be followed to yield the best result. As a leading SEO firm, the expert SEO developers are well versed with the new updates and have been able to send the desired results while keeping up the dynamics and versatility of the brands.
That being said, it is equally true how the changing SEO practices are getting more and more challenging. It takes a lot to master the new techniques and the following three points are the key highlights you cannot ignore in 2020:
- Capture User Attention Using Snippets
Rich and featured snippets that appear on the front page of the Google help users get the answers they are looking for in a fizz. This has given rise to zero-click searches and the trend is getting popular. In 2020, it is getting necessary to optimize the website information such where it will be featured with many rich snippets.
- Use UX Design Principles for better SERP rankings
Combining UX with the best SEO practices is one of the most efficient and powerful tools. Proper X include rearranging the site structure that smoothes the navigation and places the essential information on the front.
- Security is the priority
Security has been the most common concern for 2019 and it is going to thrive in 2020 as well. Many businesses fail to realize the integrity involved in sharing customers’ information. Monitoring for attacks is essential while understanding the how to tackle the automated web scrapers.Carney technologies services is a leading digital marketing agency in Kolkata. From web development to content creation, you can visit https://www.carneytechnologies.com/.