McDonald’s Digital Marketing Strategy: An Overview

When we think of the quick-service segment in the fast-food realm, the first thing that comes to our mind is McDonald’s. McDonald’s has achieved this position through years of hard work, but beneath this aspect, its innovative marketing strategy deserves a special mention in this regard. No wonder, why this fast-food chain is leading not only in terms of sales volumes but also in market valuation and profit margins.

What is so special about the marketing strategy of McDonald’s?

The preferences of different consumers are different. Also, customer preferences evolve with time. The marketing strategy of McDonald’s revolves around this concept. It’s the very reason why McDonald’s stood tall even in the great recession during the mid-2000s.

What makes McDonald’s different from other companies is its adaptability when it comes to strategy making and marketing. This organization embraced new changes to its benefits. In recent times, customers are looking for greater accountability and transparency in business operations and McDonald’s is responding to their calls through effective digital marketing hacks. The experts providing digital marketing services in Kolkata can give you more insights regarding this aspect.

Digital strategies used by McDonald’s to gain a strong foothold

McDonald’s has tried and tested several digital strategies to gain a strong foothold in the market. Some of these are successful and some aren’t. Let’s have a look at the digital marketing strategies that McDonald’s implemented to gain the trust of consumers in a newer way:

1. Ingenious social media marketing: McDonald’s is using social media channels to engage their customers with its new offerings and products. This fast-food chain implements three digital channels in its strategy—Instagram, Facebook, and the McDonald’s mobile app.
2. Impactful branding tactics: According to experts of an internet marketing agency in Kolkata, McDonald’s unparalleled branding tactics aren’t confined to product marketing but beyond it. This reputed brand offers its customers a permanent place online—‘Golden Arches’ from where one can buy umbrellas, Christmas jumpers, and notepads. Customers get a chance to buy these branded goods that showcase more fun with the imagery.

McDonald’s has a profound impact on society in terms of food choices. Being the world’s most recognized fast-food restaurant, this brand has a turnover of more than $19 billion. The key to success is its adaptability coupled with innovative marketing strategies. Even in today’s time, this brand has succeeded in making an impact, all credits to its impactful digital marketing strategies in upholding the image of the brand.