Are you trying to scale your business? Having a website that is functionally effective and aesthetically alluring is the key to the success of a modern business. Naturally, your search for scalable website development agencies needs to begin early as it determines the online presence of your business.
However, choosing one service provider from a so many of them can be an even bigger challenge for any business. That’s why many businesses end up making some costly mistakes when hiring professional website developers or experts in this field.
Here are those costly mistakes that every business must avoid when hiring web development services:
- Not Defining The Goals
Are you aware of your goals and business objectives? Be sure to have them documented clearly before reaching out to the experts. Without defining the goals properly, you cannot expect the company to fulfill the requirements. Knowing what you want to accomplish through the website like building brand consciousness, boosting sales, or obtaining leads, the impact of developing a new website may fall flat.
- Not Understanding The Target Segment
Before you build a website, it is necessary to develop an understanding of the target segment that you want to cater to. Without knowing who the potential customers are going to be, hiring an expert for custom web design and optimizing it for search engine would be out of question. After all, you don’t want to pitch your business to the wrong set of customers as it would lead to massive wastage of resources.
- Choosing A Service Provider Based On Price
Focusing solely on the price tag when securing business website solutions can make things go haywire. Understandably, every business owner desired to stay within budget, especially startups but hiring someone based on the price tag may make your business run into bigger expenses in the long run.
A low-cost website may seem to be a good fit within your budget but you need to pay equal attention to the quality and functionality for long-term success. The reason is that low-cost service providers are more often like cookie cutters. So, expect to face issues like poor user experience, slow loading time, and more fees for installing basic features.
- Not Checking The Technical Expertise Of The Developer
If you are looking forward to a responsive web design, you have got to be more careful about the technical expertise of developers. Now, the problem is that that not all developers are created equal. While some specialize in front-end design, others have more expertise in backend functionality.
Moreover, you might prefer developing websites on secure web platforms like Shopify or WordPress and ensure that the service provider has the expertise needed build the site. Therefore, hiring a generalized service provider is most likely to lead to mediocre results. Here is how you can avoid this problem:
- Matching the skills of the developer to your requirements is essential. For instance, you need to figure out whether the experts working on your project are trained in CMS, PHP, and React. You can then complete the hiring process based on the requirements.
- Put forth more technical questions to inquire about the experience of the agency in relevant frameworks, tools, and integrations is essential
- Checking with the past clients may make a major difference and allow you to get assurance about the expertise of the developer
When you get all your queries replied, you can build a custom web design by using the right tools and by applying the best practices.
- Lack Of Communication
Well, the technical skills of the website development agency are as important as communication skills. So, one of the parameters would be to check if the agency experts can communicate effectively and resonate with your working style. Wondering why communication skills matter?
Well, lacking this skill would result in misunderstandings, disappointments, and missed deadlines. Moreover, the developer must carry the patience level to simplify concepts in simple terms. Overall, hiring a highly expert team of developers who would never respond to your emails is hardly going to make a difference. Here is how you can avoid this mistake:
- Check for the responsiveness of the developer early on during your initial stints and select an agency that responds promptly.
- What is the work culture of the agency? Even though you cannot do much about this but try and ask as many questions to figure out if they function independently or collaboratively.
- Agreeing on the communication channels beforehand help avoid disruption in the first place.
A good developer is has sound technical knowledge and can communicate well with clients.
- Overlooking Post-Launch Support And Maintenance
Every website, whether e-commerce website design or otherwise needs updates, occasional changes, bug fixes and other changes after the launch. You must avoid choosing cookie-cutting agencies that can disappear soon after delivery, leaving you stranded when issues arise. The best way to tackle this problem is mentioning post-launch support in the contract and find out if they offer hourly support or maintenance packages.
- Skipping The Written Contract
Informal email exchanges or verbal agreements are a recipe for disaster. If you fail to have a professional contract signed, there would not be any legal protection when deadlines slip or quality of work is poor.
Hiring the right web development company in Kolkata can be one of the best investments you make or one of the most painful mistakes. By taking the time to vetting the agencies carefully and setting up clear agreements, you can avoid these costly pitfalls and set your website up for success. To transform your online presence, partner with Carney Technologies Services and get a custom-built website that performs, converts, and grows with your business.


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