For a particular business, there is no one network that really is best; It is unlikely, for instance, to suggest that the company can prefer Facebook over some other kind of social networking site. Although Facebook has been incredibly successful for brand marketing, for every type of brand, that is not always right, and it is not always correct for every type of user. When it comes to strategy, the best option is to pick the channel that can serve as the right alternative for the platform.
here are so many social media platforms available, that it is hard to choose, and the marketers often wonder, which is the best social media platform? An inexperienced person might be unaware, but an experienced Social Media Marketing Agency will know.
Some of the most popular platforms for marketing and promotions include:
These platforms have a fan following turns out to be the celebrity for most of the business, but do you know the background and striving hand behind these platforms? These platforms just don’t run on its own, and experts run the campaigns, handles the promotions, creates a tailor-made strategy, and more. This is the backdrop of successful marketing. If you want a strong promotion without any interruptions, then get in touch with Carney technologies Services. We as a reliable Social Media Marketing Agency offer a great deal for your benefit. Connect with us http://www.carneytechnologies.com or dial 9163298336 to speak to us directly.
Running a business demands a lot of attention; however, you can enhance the promotion and marketing without much hassle. Taking help from a reliable Social Media Marketing Agency can be the best way to begin; a trained professional will create a tailor-made strategy to attract customers. They will
Manage multiple platforms for your brand
Analyze social media traffic
Track brand related post to attract customers
If you are facing problem to search for a relatable agency, then let us help you. Contact Carney Technologies Services for complete digital marketing help. Just visit www.carneytechnologies.com or dial 9163298336 to talk directly.
As an effective digital marketer, you need to know about the latest trends and strategies that can make your brand stand out from the rest. It is very important that you can gain quick exposure in this extremely competitive world. You not just need to create a strong customer base but also need to use them effectively so your business grows exponentially.
Online advertising through digital marketing is also referred to as paid Channel Marketing for paper think. It can do wonders to your website traffic along with the average click through rate. if you are wondering what can be the reason to look for a PPC management company in Kolkata, the foremost reason would be to help you get a targeted and effective result.
We will discuss about the various facets of free and paid marketing over the digital channels in this blog.
Simply said, there are two ways to improve the brand awareness, website traffic, brand perception, sales and leads they can be done through organic or free method or through paid advertising.
What is organic marketing?
When you do proper is your marketing with the digital marketing services in Kolkata they will ensure you to get the organic leads. It is all about generating results with creativity and demands a certain time. You need to understand the buyer Persona and engage them with the similar interest. Once this is done you can create necessary content which can be image, blogs, videos, podcasts and likewise. They can be published on relevant online platforms such as Facebook, Instagram, YouTube etc. the first and the foremost thing is to understand your target audience and generate clicks without having to pay them. A very relevant point in this is that your website which should offer exceptional UX on all devices.
What are the free online advertising tools?
website indexing directories
search engine submission websites
affiliate networks such as Google AdSense eBay and Amazon partner network
What is paid marketing?
With paid marketing this cluster can get a bit clearer; that means, it is all about whether or not you have to pay to publish for a content that appears on the social media channels. It goes along side the organic results and purposely appears in a similar format as that of organic posts and results. You mostly see them at the top of the search engines when you search for something that comes as ad or sponsored. Basically, when you search these advertisements, it will show the search terms on top ranks. It depends on the kind of search terms and also your budget you can shed to pay-per-click.
What are the top paid advertising tools?
Pay per click is a very effective advertising strategy. It has been seen that paid search marketing accounts for more than 65% of the click as compared to 35% of those which are generated organically.
Social media ads with audience insight are a new Facebook feature that has made it easier for marketers to target their demography, learn about the preferences to create the right ad content. in fact, a study show that about 57% of millennials agreed they like ads that is shown on social media on their feed as they find it more relevant than ever before.
Influencer marketing is getting an effectively important part of paid marketing. Did you know in 2016 first time the influencer marketing surpassed print marketing?
Banner ads is something that none of us can miss. These are the ads that run along the top or side bar of a web page. Despite the various paid online advertising strategies coming up every now and then, banner ads continue to be one of the most effective ones.
Ad retargeting is a relatively new opportunity that is picking up a lot of steam. The strategy utilizes the cookies of a website that track the users anonymously all across the web. The data can further be used to categorize the customers and show them ads that are most relevant to them. Remarketing and retargeting are getting more effective specially for websites that have high traffic levels.
Unicast ads are also a common type of paid online advertising which comprises of video which is played like a television commercial inside the webpage. It is mostly in the form of a pop-up a pop-under ad format and can have the same influence as that of a regular TV ad.
The greatest benefit of organic or free marketing is that any business of any skill and scale can try this method without having a lot of marketing budget. Typically the smaller brands use these free tools to publish which are their blogs or newsletter. The only real investment that is required here is the time and the truth is the procedure would demand for a lot of time. You need to have a dedicated person who can spend hours on weeks of social media, who can help in blog writing and doing the right kind of SEO marketing. Additionally, there has to be some monthly activities such as email marketing or understanding the Google Analytics, Google search console which will further help to schedule the next free marketing strategy.
In paid advertising, however, as a marketer you will have the entire control. You can choose exactly what messages you want to be published, whom you want to show it and when that should be posted. The idea is to be more targeted and get instant results with branded messages which is not necessarily possible with organic advertising. Understandably, budget is a factor and if you need to run Google as a Facebook ad in its entirety, it would cost you some penny. This does not take as much time as in case of organic advertising. You can yield results quicker than free marketing.
The experts of digital marketing services in Kolkata such as Carney Technologies Services will possibly tell you the best way to utilize the marketing on digital platforms is to combine both of these procedures. PPC gives you instant results but you can also have a side by side organic campaign that can get you the exact customer base who will have a long term relationship because of his or her interest with the brand.
The first question that you might have is when it is good to have a paid advertising. When your website is working and is live this is when you should go for the Google ads or other social media ads. If you want to clear your stock of products Google ads is definitely a great way to get to the market. So, sales period is the right time to invest. When you want to launch in your brand or product, targeted social media ads through PPC management company in Kolkata can help to reach out to your audience. If you have significant short-term sales target and also come with the budget, there is nothing better than paid advertisement. If you want to resell profitability and not just with email marketing, get paid marketing.
The billion dollar question
If this is the first time you are going for online marketing, you will be in a soup choosing which is better organic free or paid marketing. It will be the first question that might knock you. The answer is neither of it is better. It is not one or the other type of decisions that you can take when you wish to market the brand online. Both these are capable of working simultaneously and create an effective marketing strategy. Paid marketing can be done at any stage in the development of a business it will help to boost traffic as well as brand awareness. Organic Search marketing can run in the background that would enhance the presence of your brand over time.
Balance is very crucial thing in digital marketing. After you launch your product it would be insufficient to make the product visible if you invest only in search engine optimized content because it will take a lot of time to gain Momentum in this competitive biome. As a first timer if you use tools like PPC, you can get short term wins. With cleverly optimized insightful content and balanced and budgeted paid marketing you can fast track your start.
When did you last audit your digital marketing strategy?
In the last six months?
When you fail to see your digital marketing strategies generating a buzz in your targeted audience base, it could mean only one thing. Your digital marketing strategy is falling flat, and you need to update them immediately.
We understand that it is easier said than done. Usually, a full audit of marketing strategy requires some knowledge and time to determine what is working and what isn’t. In reality, without the understanding of the key metrics, it could be hard to track the bugs. In some cases, you might find your campaigns generating revenues – but are they performing at its best? You may never know until you get the entire picture from the metric data.
For a small business owner tracking the metric data could be a difficult task. But, instead of searching, ‘the best digital marketing agency near me,’ to find the glitches in your digital marketing campaign, look out for the following signs for trouble. These signs can indicate whether your digital marketing campaign is hitting or missing the mark. Let’s look at them one by one:
No relationship between traffic and conversion
Scenario a: The website has high traffic, but low conversion
Scenario b: Website gets lower traffic, but the rate of conversion is on the greater
Among the given scenarios, most entrepreneurs would choose the second one over and over again. As a marketer, you want your website to pull consumers who make the purchase, not just visit the page. In this situation, you have to realise that your digital marketing policy is flawed and needs to be revised.
Just traffic cannot help you in reaching your growth goals. In reality, website traffic is only a part of a digital marketing campaign, but not the entirety of it.
What can you do about it?
For starters, take the help of Google Analytics. The tool can be used for tracking conversions and return of investment (ROI), finding out what is working and what is not.
No traffic on the website
Previously, we discussed the situation where the campaign receives too much traffic and no conversion. However, not getting any traffic for the website can also be fatal for the promotions. Without traffic, you cannot sell your product/brand. Unfortunately, each platform has its own rule and algorithm for evaluating the content, and you need to run the entire thing accordingly to generate traffic.
What can you do about it?
Since each platform evaluates the content differently, to attract the visitors you have to modify your campaign accordingly. For starters, on Facebook try to work on the organic reach of the content, while on the Instagram pictorial content can help in making an impact. Search and learn what makes each platform tick, can create content accordingly.
Not giving an adequate amount of time on the marketing strategy
All of us have compiled a half-hearted school or college project the night before the submission date.
This strategy might have worked back in the day, but now it won’t – especially for digital marketing. Experts recommend planning digital marketing strategies to create more relevant campaigns for the brand/product. It means you have to run a search for relevant keywords, take the help of content creators, develop ads that promote your campaign, etc.
What can you do?
As per the experts, running an A/B testing for the campaign could be helpful. You research the consumer taste and preferences to derive a well-formatted campaign that could be helpful for the brand.
Apart from these pointers, you can talk to Carney Technologies Services (your answer to ‘best digital marketing agency near me)’ for more insight on how you can make your digital marketing campaign more effective. Voted as Asia’s Most Trusted Digital Marketing Agency, they know how to run a digital marketing campaign. To know more, visit https://www.carneytechnologies.com/ or call 098305 20826.
Brand awareness and lead generation are among the prime concerns for any business. To work on them effectively, digital marketing can be the most helpful. The contribution of social media marketing agency has been immensely supportive lately and no one can deny this fact. Carney Technologies Services is a good choice if you are looking for the right online marketing aids. Been a pioneer in the relevant market since over a decade, they have successfully helped several businesses to reach their peaks. Contact them on https://www.carneytechnologies.com/ or at +91-9163298336.https://www.carneytechnologies.com/
The trend of social media is changing drastically and extremely fast. The days ahead in 2020 look more promising and challenging as far as social media marketing is concerned. The trends that are going to rule include extensive user activity, video content, a technology enveloping virtual reality and augmented reality, and influencer marketing to name a few. Carney Technologies Services, a pioneer in digital marketing as a whole, offers aid in professional social media strategies to make your business grow. Get in touch at https://www.carneytechnologies.com/ or call at +91-9163298336 to know more.