Gone are the days when print newspapers, radio, and television were the preferred vehicles for advertisers’ messages. With the advent of the internet and the age of smartphones, social media, digital newspapers, and tablets, traditional modes of advertising have stepped out of popularity.
What is free online advertising?
According to experts providing digital marketing services in Kolkata, free online advertising or organic marketing refers to approaches that don’t rely on paid marketing strategies. The objective of free online advertising is that customers visit your website naturally over time, rather than ‘artificially’ via boosted posts or paid links. Free online advertising encompasses tools that you can use to enhance your website traffic, crawl your website, and index it in search engines. Some of these tools also build backlinks and a referral network. It increases exposure to your brand and your reach.
Free tools include:
- Blog directories
- Website indexing directories
- Search engine submission websites
- Social media platforms like Facebook, Instagram, and LinkedIn
What is paid online advertising?
It is a type of online advertising where advertisers direct traffic to their website by paying every time a user clicks on one of their Google ads. In other words, paid online advertising is all about whether or not you have to pay a publisher for your content to appear. Examples of paid online advertising include Google Adwords, Twitter, and Facebook advertising. Get in touch with an internet marketing agency in Kolkata to know more about paid online advertising channels.
Search engine giants like Google showcases paid ads based on the demographics and search terms that advertisers define and the amount of money they are ready to pay for a click. On the other hand, social media platforms display particular ads based on whether the advertiser considers you to be their target audience. The criteria which most advertisers use to target include your age, gender, occupation, interests, etc.
Free vs. paid online advertising
Organic marketing is concerned with generating traffic to your site over time. On the other hand, inorganic marketing or paid marketing uses paid methods to target, reach, engage, and convert audiences quickly. Inorganic marketing strategies include paid social media ads, paid search ads, sponsored posts, display ads, video ads on YouTube, etc. Paid media helps to micro-target your ideal audience and connect with individuals who have never heard about your business. Organic marketing is like word-of-mouth marketing whereas paid marketing is similar to sales-focused marketing. The objectives of the two aren’t the same. One is to convert audiences to a certain campaign and the other is to entice audiences and boost brand awareness.
As you can understand, online advertising is divided into two main groups: free and paid media. Both these categories of advertorial vehicles have different upsides and takeaways. So, agencies offering digital marketing services in Kolkata need to find the right balance between free and paid advertising.
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