Do You Still Believe These 5 SEO Blog Writing Myths?

Blogging has been crucial for online content marketing and development. And, even with the regular updates from Google and vivid changes in the algorithm, it remains to be one of the most essential parts of online marketing strategies. Simply said, it is an essential part of any SEO campaign. Most of the time, every blog post is a new page on a website which gives an additional opportunity to rank prominently in the search engines. Moreover, it helps to drive the organic search traffic, and to be linked to the other ones that gains SEO trust. While there’s an abundance of advice you get online about the approach in SEO blog writing, unfortunately there are some myths as well.

Let’s have a look –

Traffic is only for the popular blogs

Nothing can be farther from the truth.

Alright, we give you a grain of truth in the argument because sometimes Google may give a position of privilege to some of the authentic and extremely popular sites for their authority.

But, again that is no reason to infer the above mentioned myth. Did you ever wonder how the new blogs became popular had they not get the lot of love from Google? This affirms, no matter how small or big the blog is, when done rightly (both content and SEO), there can be ample traffic from Google.

For instance, the focus on long tail keywords which are outright specific can help a lot to be in the competition and rank well. In the same line of thought, you should also discard the myth that traffic comes only to big blogs.

SEO is difficult as Google keeps changing the rules

Partially true but again, this is one of the SEO myths. Google does keep modifying the SEO updates but there is no need to feel discouraged unless you are doing it the wrong way.

If you’re doing SEO the right way, even with the changes, you will find them as little tweaks. Also, it won’t affect the page ranking adversely. There are many brands and agencies who have the practice of making shortcut like link building for ranking higher. However, the right thing is to avoid links from suspicious or spammy websites. This is similar to the wrong practice of keyword stuffing.

With clean SEO, you might need to be patient, but you can get the traffic you deserve.

Quality content with relevant and engaging blogs and right focus keyword is loved by Google.

Keywords are no longer relevant

In the earlier days, it was easy to get Google’s attention by stuffing a lot of keywords here, there and everywhere in the content. This worked as an inkling for Google about the post but it is no longer the best practice. This is all the more essential to understand because AI and ML are here to stay and Google changed its priorities to best serve humans vs. bots.

Keywords work as vital clues for search engines and will fail to operate effectively if they do not get it.

This is why you need the experts of the SEO blog writing who would not stuff the content with the keywords but strategically place them within the content.

You must also get away with one of the other SEO myths that it will go wrong if placed in the header.

It’s always the best practice to put the focus keyword in the URL, page title and meta description. This helps the search engines to understand what the page is really about.

Guest blogging is not effective anymore

While this is partially true, if you use this technique as a shortcut. This is because Google understands your intent and you are not allowed to try anything silly with Google. There’s always high value for a clean, good post on a relevant topic which is both engaging and entertaining. When the right kind of posting is done, it will work for every brands and sites.

Google will discover the new post on its own

Although it can work for well-established brands , this is not the case with the small or medium sized brands who are immersed in a lot of noise. There has to have merit to get Google’s attention. Also, you have to get experts working on it where they can try something like Google Search Console. It, most importantly, can keep Google in the loop about every new post and every page on the blog or website.

Once the Google Search Console is set up, you need to verify and connect with the Google Analytics, while also adding the XML sitemap. This tool helps in pointing the errors which needs to be fixed in addition to alerting Google of new content on your website. Discard the myth that the search engine will discover the blog posts on your own, instead you need to be proactive in dealing with Google.

Summing up

You need to get the basics of the SEO right. There are a few fundamentally important things that should be in your SEO strategy apart from implementing the new methodologies. There are plenty of instances where Goggle punishes websites if you don’t follow SEO in its basic principles. It is, thus, best, to remain steer clear of these myths and focus on the latest trends that are might not work as magic tricks but will yield result in the long run.