Solving Your Dilemma Of Free Vs Paid Advertising

As an effective digital marketer, you need to know about the latest trends and strategies that can make your brand stand out from the rest. It is very important that you can gain quick exposure in this extremely competitive world. You not just need to create a strong customer base but also need to use them effectively so your business grows exponentially.

Online advertising through digital marketing is also referred to as paid Channel Marketing for paper think. It can do wonders to your website traffic along with the average click through rate. if you are wondering what can be the reason to look for a PPC management company in Kolkata, the foremost reason would be to help you get a targeted and effective result.

 We will discuss about the various facets of free and paid marketing over the digital channels in this blog.

 Simply said, there are two ways to improve the brand awareness, website traffic, brand perception, sales and leads they can be done through organic or free method or through paid advertising.

 What is organic marketing?

 When you do proper is your marketing with the digital marketing services in Kolkata they will ensure you to get the organic leads. It is all about generating results with creativity and demands a certain time. You need to understand the buyer Persona and engage them with the similar interest. Once this is done you can create necessary content which can be image, blogs, videos, podcasts and likewise. They can be published on relevant online platforms such as Facebook, Instagram, YouTube etc. the first and the foremost thing is to understand your target audience and generate clicks without having to pay them. A very relevant point in this is that your website which should offer exceptional UX on all devices.

What are the free online advertising tools?

  • website indexing directories
  • blog directories
  • search engine submission websites
  • affiliate networks such as Google AdSense eBay and Amazon partner network

What is paid marketing?

With paid marketing this cluster can get a bit clearer; that means, it is all about whether or not you have to pay to publish for a content that appears on the social media channels. It goes along side the organic results and purposely appears in a similar format as that of organic posts and results. You mostly see them at the top of the search engines when you search for something that comes as ad or sponsored. Basically, when you search these advertisements, it will show the search terms on top ranks. It depends on the kind of search terms and also your budget you can shed to pay-per-click.

What are the top paid advertising tools?

  • Pay per click is a very effective advertising strategy. It has been seen that paid search marketing accounts for more than 65% of the click as compared to 35% of those which are generated organically.
  • Social media ads with audience insight are a new Facebook feature that has made it easier for marketers to target their demography, learn about the preferences to create the right ad content. in fact, a study show that about 57% of millennials agreed they like ads that is shown on social media on their feed as they find it more relevant than ever before.
  • Influencer marketing is getting an effectively important part of paid marketing. Did you know in 2016 first time the influencer marketing surpassed print marketing?
  • Banner ads is something that none of us can miss. These are the ads that run along the top or side bar of a web page. Despite the various paid online advertising strategies coming up every now and then, banner ads continue to be one of the most effective ones.
  • Ad retargeting is a relatively new opportunity that is picking up a lot of steam. The strategy utilizes the cookies of a website that track the users anonymously all across the web. The data can further be used to categorize the customers and show them ads that are most relevant to them. Remarketing and retargeting are getting more effective specially for websites that have high traffic levels.
  • Unicast ads are also a common type of paid online advertising which comprises of video which is played like a television commercial inside the webpage. It is mostly in the form of a pop-up a pop-under ad format and can have the same influence as that of a regular TV ad.

The advantages

 The greatest benefit of organic or free marketing is that any business of any skill and scale can try this method without having a lot of marketing budget. Typically the smaller brands use these free tools to publish which are their blogs or newsletter. The only real investment that is required here is the time and the truth is the procedure would demand for a lot of time. You need to have a dedicated person who can spend hours on weeks of social media, who can help in blog writing and doing the right kind of SEO marketing. Additionally, there has to be some monthly activities such as email marketing or understanding the Google Analytics, Google search console which will further help to schedule the next free marketing strategy.

 In paid advertising, however, as a marketer you will have the entire control. You can choose exactly what messages you want to be published, whom you want to show it and when that should be posted. The idea is to be more targeted and get instant results with branded messages which is not necessarily possible with organic advertising. Understandably, budget is a factor and if you need to run Google as a Facebook ad in its entirety, it would cost you some penny. This does not take as much time as in case of organic advertising. You can yield results quicker than free marketing.

 The experts of digital marketing services in Kolkata such as Carney Technologies Services will possibly tell you the best way to utilize the marketing on digital platforms is to combine both of these procedures. PPC gives you instant results but you can also have a side by side organic campaign that can get you the exact customer base who will have a long term relationship because of his or her interest with the brand.

 The first question that you might have is when it is good to have a paid advertising. When your website is working and is live this is when you should go for the Google ads or other social media ads. If you want to clear your stock of products Google ads is definitely a great way to get to the market. So, sales period is the right time to invest. When you want to launch in your brand or product, targeted social media ads through PPC management company in Kolkata can help to reach out to your audience. If you have significant short-term sales target and also come with the budget, there is nothing better than paid advertisement. If you want to resell profitability and not just with email marketing, get paid marketing.

The billion dollar question

If this is the first time you are going for online marketing, you will be in a soup choosing which is better organic free or paid marketing. It will be the first question that might knock you. The answer is neither of it is better. It is not one or the other type of decisions that you can take when you wish to market the brand online. Both these are capable of working simultaneously and create an effective marketing strategy. Paid marketing can be done at any stage in the development of a business it will help to boost traffic as well as brand awareness. Organic Search marketing can run in the background that would enhance the presence of your brand over time.

Conclusion

Balance is very crucial thing in digital marketing. After you launch your product it would be insufficient to make the product visible if you invest only in search engine optimized content because it will take a lot of time to gain Momentum in this competitive biome. As a first timer if you use tools like PPC, you can get short term wins. With cleverly optimized insightful content and balanced and budgeted paid marketing you can fast track your start.

Which digital marketing trends are making an impact in 2020?

Have you noticed something? 

We have reached August, and almost half of 2020 is over. 

Surely time flies very fast. And, with the pandemic and COVID 19 crisis, no one can blame us. 

In the early days of January 2020, none of us were prepared for the global crisis. However, by the end of March, we were sitting inside our homes – locked up during the lockdown. 

During this moment of crisis, the internet has been a lifesaver. We were constantly online – working from home, learning new skills, connecting with family and colleagues far away from us, or just ‘Netflix and chill’. According to a report published in the Global digital population as of July 2020, close to 4.57 billion people were linked to the internet via an active connection. 

The brands and businesses were not far behind in noticing the trend. They took the initiative to use online digital platforms and video marketing strategies to stay connected with the consumers. While some have launched safety and social distancing campaigns to encourage people to stay indoors, others have taken the help of influencers to reach out to their consumers. Overall, in the past few months, Digital marketing has become an essential tool for brands who want to survive in these difficult times.  

Here are a few of the popular marketing trends that are helping the brands in the matter: 

  1. Search engine optimization (SEO) 

With more and more shops closing down their brick and mortar establishments (to maintain social distancing), businesses are now focusing on online shopping and eCommerce. The pandemic has changed the way we do our business and, probably, it is for good. Most Consumer-Packaged Goods (CPG) companies relied heavily on retailers to sell their products. This cycle always came in the way of setting up a direct relationship between the CPG and the buyer. 

However, with the pandemic and the new normal, e-commerce is helping the CPG industries indirectly retailing products to the consumers. They are interacting with these agencies via websites and apps. It has also proved beneficial in setting up a relationship between the two entities. 

SEO and similar digital marketing practices are helping the brands and CPG’s to reach out to their consumers and vice versa.

  1. Social media optimization (SMO)

With social media becoming an important part of our life during the lockdown phase, it is quite obvious that brands are becoming more and more active on social media. We can see more participation per brand on Facebook, Pinterest, Twitter. Ads are becoming more creative, and brands are delivering content that educates the consumers while subtly promoting themselves.

Overall, social media has become an essential tool for brands to stay connected to consumers.

  1. Google pay-per-click (PPC) 

In the current situation, you might be wondering how Google pay-per-click (PPC) or Google AdWords might help the business. With an almost steep drop in the global conversion rates, it is possible to understand how difficult it is to make it work in the present era. However, look deeply, and you will notice how these slips in the conversion rate are related to most specific businesses in the hospitality and travel sector. On the other hand, conversion rates of online entertainment platforms have taken a steep jump. The same is true for online grocers, medical suppliers, office supply companies, and packaging service providers.

In this situation, when other brands are cutting back on their respective campaigns, smart entrepreneurs are continuing with PPC. When done in the right manner, Google Ads increase the visibility of the brand. In the long run, it can help in increasing the brand’s credibility.

  1. WhatsApp marketing

Business promotion through WhatsApp can be the next big thing in the Post-COVID era. With more than 1.5 billion user2 worldwide, the communication app is one of the most frequently used apps in the world. For entrepreneurs, WhatsApp for Business App and WhatsApp for Business API are tools for marketing to the consumers. These apps are similar to the WhatsApp messenger installed on your phone with some additional benefits. In WhatsApp marketing, brands can directly communicate with their consumer via notification or the session windows. The entire conversation with an already-engaged consumer is helping brands in building a long-term relationship with them.

Overall, in these difficult times, businesses are adapting to the new normal. Carney Technologies Services is helping brands in realizing the power of digital marketing and how it can assist them in the future. To know more visit, https://www.carneytechnologies.com/ or call 9830520826.

Do You Still Believe These 5 SEO Blog Writing Myths?

Blogging has been crucial for online content marketing and development. And, even with the regular updates from Google and vivid changes in the algorithm, it remains to be one of the most essential parts of online marketing strategies. Simply said, it is an essential part of any SEO campaign. Most of the time, every blog post is a new page on a website which gives an additional opportunity to rank prominently in the search engines. Moreover, it helps to drive the organic search traffic, and to be linked to the other ones that gains SEO trust. While there’s an abundance of advice you get online about the approach in SEO blog writing, unfortunately there are some myths as well.

Let’s have a look –

Traffic is only for the popular blogs

Nothing can be farther from the truth.

Alright, we give you a grain of truth in the argument because sometimes Google may give a position of privilege to some of the authentic and extremely popular sites for their authority.

But, again that is no reason to infer the above mentioned myth. Did you ever wonder how the new blogs became popular had they not get the lot of love from Google? This affirms, no matter how small or big the blog is, when done rightly (both content and SEO), there can be ample traffic from Google.

For instance, the focus on long tail keywords which are outright specific can help a lot to be in the competition and rank well. In the same line of thought, you should also discard the myth that traffic comes only to big blogs.

SEO is difficult as Google keeps changing the rules

Partially true but again, this is one of the SEO myths. Google does keep modifying the SEO updates but there is no need to feel discouraged unless you are doing it the wrong way.

If you’re doing SEO the right way, even with the changes, you will find them as little tweaks. Also, it won’t affect the page ranking adversely. There are many brands and agencies who have the practice of making shortcut like link building for ranking higher. However, the right thing is to avoid links from suspicious or spammy websites. This is similar to the wrong practice of keyword stuffing.

With clean SEO, you might need to be patient, but you can get the traffic you deserve.

Quality content with relevant and engaging blogs and right focus keyword is loved by Google.

Keywords are no longer relevant

In the earlier days, it was easy to get Google’s attention by stuffing a lot of keywords here, there and everywhere in the content. This worked as an inkling for Google about the post but it is no longer the best practice. This is all the more essential to understand because AI and ML are here to stay and Google changed its priorities to best serve humans vs. bots.

Keywords work as vital clues for search engines and will fail to operate effectively if they do not get it.

This is why you need the experts of the SEO blog writing who would not stuff the content with the keywords but strategically place them within the content.

You must also get away with one of the other SEO myths that it will go wrong if placed in the header.

It’s always the best practice to put the focus keyword in the URL, page title and meta description. This helps the search engines to understand what the page is really about.

Guest blogging is not effective anymore

While this is partially true, if you use this technique as a shortcut. This is because Google understands your intent and you are not allowed to try anything silly with Google. There’s always high value for a clean, good post on a relevant topic which is both engaging and entertaining. When the right kind of posting is done, it will work for every brands and sites.

Guest Blogging

Google will discover the new post on its own

Although it can work for well-established brands , this is not the case with the small or medium sized brands who are immersed in a lot of noise. There has to have merit to get Google’s attention. Also, you have to get experts working on it where they can try something like Google Search Console. It, most importantly, can keep Google in the loop about every new post and every page on the blog or website.

Once the Google Search Console is set up, you need to verify and connect with the Google Analytics, while also adding the XML sitemap. This tool helps in pointing the errors which needs to be fixed in addition to alerting Google of new content on your website. Discard the myth that the search engine will discover the blog posts on your own, instead you need to be proactive in dealing with Google.

Summing up

You need to get the basics of the SEO right. There are a few fundamentally important things that should be in your SEO strategy apart from implementing the new methodologies. There are plenty of instances where Goggle punishes websites if you don’t follow SEO in its basic principles. It is, thus, best, to remain steer clear of these myths and focus on the latest trends that are might not work as magic tricks but will yield result in the long run.

Want to improve your organic search ranking?

To fight the tough competition, and to take your business to an organic search ranking worth noticeable on Google’s front pages, you must avail the best SEO services in Kolkata that offer you ground- breaking results in return. SEO services that prevail for start-ups, for ecommerce properties, and global as well as local SEO based results, along with ORM are the ones that can boost your business high. You can trust Carney Technologies Services with these services and more. Contact them on https://www.carneytechnologies.com/ or call at +91-9163298336 to talk in details.

How to write SEO content that works in 2020?

Talking about strategies of search engine optimization, there is no website or business that doesn’t need them. If you are looking forward to make your website to Google’s coveted first page, you must learn how to stand out amidst your competitors.

The point is to make your pages rank higher, and to do that, start with the right SEO. Among all the digital methodologies that work to make your business grow, SEO content is the king. To know about it and to keep yourself updated every day, is a tough challenge. Keeping in mind that Google search is evolving consistently and constantly, the trick is to keep up with the pace and to ensure that you are doing the right things.

To begin with, let’s find out how to write for SEO in 2020.

2020 in SEO content is all about mastering new and exciting opportunities to make your content reachable to a wider audience. As per the last algorithm update by Google, it was not surprising that the search engine giant had prioritized audience-focused content.

The year 2020 in technical SEO Content writing has so far been about putting the user first by creating value-rich content. To make it further effective, add in AI and engaging visuals to have the perfect cocktail for a content that is worth every click.

Tips to create the best SEO content for the year that is running and the years to come:

  1. Ideal Client Avatar

The concept of ICA or Ideal Client Avatar often gets overlooked when it comes to content creation. If you want to create content that would directly interact with your target audience, it is important to figure out who they are, what they are looking up for reading, and what their online search is briefly about.  This is crucial for not only your keyword research but also to create content that directs your readers to take action.

It is important to focus on the most favourable characteristics of your customers if you want to create an Ideal Client Avatar. To create highly-targeted content, here are few queries that you must need to answer:

  1. Struggles your audience might be facing right now
  2. Are they taking any actions to overcome these struggles?
  3. Did the solutions work? If not, why?
  4. When it comes to SEO content, what is that one thing they look for?
  5. What, in specific, are they interested in a business?

These questions can be surveyed with the use of Google Forms (or alike) and the answers can be used to inform the keywords you target. That way you can also work on your calls-to-action, and the language you use in your content.

  1. Keyword Mapping

Mapping keywords to search is an important step of content strategy that involves assigning target keywords to your desired pages and posts. In the year 2020, it is extremely important to have search intent at the front and center. This is the most effective way of content creation that finds relevance to mapped keywords.

Another important thing to consider is that you must never shoehorn a keyword into your content just because with an aim for ranking. Instead, take into account what the searchers are trying to find with a certain keyword, and create a tailored content around that.

  1. Topic Expert

In 2020, it is all about E-A-T or Expertise, Authoritativeness, Trustworthiness of content. In other words, the focus must be on creating value-packed content. By value, we mean providing solution to your target audience for the things they are looking for in the web. It is a relative term, and takes a topic expert to get it right.

The best way to pen down content is by writing what you know, and that must include everything that is based on a research done well from reliable sources. At times, adding some credentials is likely to add that extra validity and trust to your audience for the content written.

  1. Guest Posting

Oftentimes, brand authority can be reached by making guest postings. It is a very effective way to attract high-quality backlinks and is successful in roping in lucrative opportunities. Look for sites with readerships that align with your target audience. Find blogs with high social following to help you generate some traffic for your brand.  It is possible that you don’t see any potential for backlinks, but don’t miss out on that.

Hire a ghostwriter who would write expert-level content with the ability to uplift your brand on the map. It must also help you establish you as an authority within your space. Trust us, this has much bigger possibility to generate massive returns, sometimes even better ones that you might get from backlinks.

  1. Multi-Channel Approach

Omnipresence of content is the best way you can reach out to the maximum number of audience and thereby can generate the maximum buzz for your brand.  Well, we ourselves are present everywhere right – Facebook, Instagram, LinkedIn, YouTube, and where not.

It is not possible for any team to work round the clock for circulating content. But then, there are some content marketing strategies that can be followed:

  1. Reduce: Break dense content into bite-size chunks easy to market across multiple channels.
  2. Re-purpose: Reuse of the same piece of content on different platforms.
  3. Re-cycle: Give a revamp to your old content to share with a new audience.
  1. High-Quality Visuals

2020 is the year that welcomes stepping up your image game with the right use of custom graphics, photos, and videos to your content. Not only for the engagement it provides, but the possible consequences for sourcing images from the web is also an added advantage and reason why you must utilize this element.

Go for custom images or photos even if it costs you some extra moolah. Go for outsourcing from affordable graphic design from paid sites, or find designers to do the needful. No wonder, the benefits of using SEO-friendly images are well documented.

  1. Content Optimization Tools

Well, a professional content writer always counts to create search engine optimized content. But even if you don’t hire content writers, you can fill in the gaps with content tools that help with better content and a much organized way to create optimized content in the desired way.

Tools like Grammarly, Hemingway Editor, and others are the best to ensure that your content is user-friendly, engaging, and worth getting visitors’ clicks. While these are best for SEO professionals, SEO content writers can use Surfer SEO, Text Tools, and/or PageOptimizer Pro to ensure that you create content that are keyword-rich and optimized.

These content tools are extra-beneficial when it comes to writing audience-friendly content that would rank and score good in traffic on Google.

  1. Audience Input and Feedback

The benefits of value-based content or audience-focused content are known to the SEO pros.  An essential part of content writing process is collecting relevant inputs from target audience. It can be done by audience surveys and other ways. The questions that can be included in these surveys include blog post topics they find interesting, the products they like, trends they follow, posts they react and share, and so on.

Conducting surveys does include the use of Google Forms and social media surveys to find out the preference of your audience. You would like to figure out how they like the published content and what suggestions they might have for the future. This helps to find out what posts they consider valuable and whether or not you fit their standard. This is the most humbling approach to ensure that you are providing content that satisfy your readers, and not just what you think they would read.

  1. Trending Topics

Isn’t it frustrating to try and rank for a competitive keyword, only to be squeezed out of the SERPs by high-authority sites? But then, can you outrank big-name sites some other ways? Well, you can. Ride the wave of trending topics.

The trick is to stay on top latest trends and to create content, targeting each of those high-traffic keywords. This can be the perfect way to outrank even the biggest sites that are competing with the same keywords.

Trends tend to be short-lived, and that is the reason why you may not generate long-term traffic through this approach. However, trends do ensure a surge in traffic overnight. The key is to put a twist on a trend to make it relevant to your niche and audience. Some of the examples include:

  • Lawyer: You may review a contract meant for a new NFL player’s where you discuss the importance of contract law.
  • Writers: Pen down an article on “how to break the internet” with enough marketing strategies followed by Kim Kardashian’s Paper cover.
  • Marketers: Post about some hit commercials that can teach about marketing.
  • Travel bloggers: How about posting a travel guide with information on coronavirus advisory that helps people stay safe while travelling.

Upon saying that, it is advisable to mention that it is better to refrain from making posts on political or controversial topics (unless it is directly relevant to your brand). Doing so, you may end up in risk involving unnecessary involvement of your audience with negative reactions.

  1. Email List

There are several ways that help email marketing to intensify your SEO results. That includes ability to supplement evergreen post traffic on autopilot. By growing and engaging your email list, you can direct your users towards new content on your site through email automation tools.

Among the most popular ones are Convert Kit and Mailchimp that can successfully help you grow your email list and can also generate more traffic and leads. Another great advantage of investing in email marketing is that you own your list. That means, if anything happens to your site or social media platforms, you can always remarket to your subscribers.

You can also take use of content upgrades namely free checklists, etc to make your readers subscribe. Follow with setting up an email automation platform and then hire an email copywriter to write high-converting email campaigns. This segmentation would help you to nurture set of subscribers till the point they can actually buy the offer that’s most relevant to them.

Conclusion

You are almost there where you know how to create your best SEO content ever this year. While it is always exciting to find what new strategies pop up in 2020 as far as content is concerned. But meanwhile, the above points are the actions to take as of now. You can apply hese data-driven strategies to our content to make the most of them.

Good luck and great going to create high-value, high-converting content that gets your website noticed online.