Why to Choose a Professional Marketing Agency for Your Brand?

Running a business demands a lot of attention; however, you can enhance the promotion and marketing without much hassle. Taking help from a reliable Social Media Marketing Agency can be the best way to begin; a trained professional will create a tailor-made strategy to attract customers. They will

  • Manage multiple platforms for your brand
  • Analyze social media traffic
  • Track brand related post to attract customers

If you are facing problem to search for a relatable agency, then let us help you. Contact Carney Technologies Services for complete digital marketing help. Just visit www.carneytechnologies.com or dial 9163298336 to talk directly.

Which digital marketing trends are making an impact in 2020?

Have you noticed something? 

We have reached August, and almost half of 2020 is over. 

Surely time flies very fast. And, with the pandemic and COVID 19 crisis, no one can blame us. 

In the early days of January 2020, none of us were prepared for the global crisis. However, by the end of March, we were sitting inside our homes – locked up during the lockdown. 

During this moment of crisis, the internet has been a lifesaver. We were constantly online – working from home, learning new skills, connecting with family and colleagues far away from us, or just ‘Netflix and chill’. According to a report published in the Global digital population as of July 2020, close to 4.57 billion people were linked to the internet via an active connection. 

The brands and businesses were not far behind in noticing the trend. They took the initiative to use online digital platforms and video marketing strategies to stay connected with the consumers. While some have launched safety and social distancing campaigns to encourage people to stay indoors, others have taken the help of influencers to reach out to their consumers. Overall, in the past few months, Digital marketing has become an essential tool for brands who want to survive in these difficult times.  

Here are a few of the popular marketing trends that are helping the brands in the matter: 

  1. Search engine optimization (SEO) 

With more and more shops closing down their brick and mortar establishments (to maintain social distancing), businesses are now focusing on online shopping and eCommerce. The pandemic has changed the way we do our business and, probably, it is for good. Most Consumer-Packaged Goods (CPG) companies relied heavily on retailers to sell their products. This cycle always came in the way of setting up a direct relationship between the CPG and the buyer. 

However, with the pandemic and the new normal, e-commerce is helping the CPG industries indirectly retailing products to the consumers. They are interacting with these agencies via websites and apps. It has also proved beneficial in setting up a relationship between the two entities. 

SEO and similar digital marketing practices are helping the brands and CPG’s to reach out to their consumers and vice versa.

  1. Social media optimization (SMO)

With social media becoming an important part of our life during the lockdown phase, it is quite obvious that brands are becoming more and more active on social media. We can see more participation per brand on Facebook, Pinterest, Twitter. Ads are becoming more creative, and brands are delivering content that educates the consumers while subtly promoting themselves.

Overall, social media has become an essential tool for brands to stay connected to consumers.

  1. Google pay-per-click (PPC) 

In the current situation, you might be wondering how Google pay-per-click (PPC) or Google AdWords might help the business. With an almost steep drop in the global conversion rates, it is possible to understand how difficult it is to make it work in the present era. However, look deeply, and you will notice how these slips in the conversion rate are related to most specific businesses in the hospitality and travel sector. On the other hand, conversion rates of online entertainment platforms have taken a steep jump. The same is true for online grocers, medical suppliers, office supply companies, and packaging service providers.

In this situation, when other brands are cutting back on their respective campaigns, smart entrepreneurs are continuing with PPC. When done in the right manner, Google Ads increase the visibility of the brand. In the long run, it can help in increasing the brand’s credibility.

  1. WhatsApp marketing

Business promotion through WhatsApp can be the next big thing in the Post-COVID era. With more than 1.5 billion user2 worldwide, the communication app is one of the most frequently used apps in the world. For entrepreneurs, WhatsApp for Business App and WhatsApp for Business API are tools for marketing to the consumers. These apps are similar to the WhatsApp messenger installed on your phone with some additional benefits. In WhatsApp marketing, brands can directly communicate with their consumer via notification or the session windows. The entire conversation with an already-engaged consumer is helping brands in building a long-term relationship with them.

Overall, in these difficult times, businesses are adapting to the new normal. Carney Technologies Services is helping brands in realizing the power of digital marketing and how it can assist them in the future. To know more visit, https://www.carneytechnologies.com/ or call 9830520826.

Important trends in SEO and Content Marketing in 2020

COVID-19 has changed the entire global economy and customer preferences, and the companies are still struggling to recover. Just as every crisis has a positive aspect, if only you look for one, this pandemic can also have some positive side. Let us see if it can aid in brand recognition.

What is the trend these days in web marketing and SEO? It is not hard to tell that the internet is changing frequently and that the businesses need to change their strategy according to the situation more often. Precisely, if you want to compete with all the big giants, then readers and Google, price, media form, credibility and target audience all come into the big picture.

SEO content writing services

Constructing content is an art and the internet receives tons of posts per minute is broader than you can imagine. Yeah, it is definitely a hardcore reality, too. The terms of content are not as it was a couple of years ago; there is a lot of difference. Moreover, some of these trending factors will bring in some more clarity and help you understand the esthetics behind the SEO content writing services.

  1. Go ahead superficial contents

We are seeing brands leaving behind shallow content in favor of blogs and articles exploring the depths of a topic. Which means that more and more blogs are being detailed, investigated extensively every day. If you search something on SERP, you will get millions of results, but few will stand out from the rest because of its uniqueness.

  1. Content creation is important

More brands than ever invest in content creation that processes to produce the best-of-the-best content. According to the 2019 B2C report by the Content Marketing Institute, 56 per cent of content marketers have increased their investment in content creation in the last 1 year. However, the scenario looks much different now; here are some of the factors that bring in the change.

  • The study of keywords and subjects
  • Considering what should be done
  • Multichannel publishing and promotion of the content
  • Material published
  • Optimization
  • Editing
  • Build animations, pull screenshots or exploit the content in multimedia format
  1. Build Customer loyalty and transparency

Almost 90 per cent of consumers believe that authenticity matters for the products they want and endorse, according to a renowned survey. Many advertisers are aware of this phenomenon and want to be the authentic voice that people crave. 92 per cent of marketers believe that the content they create is oozing authenticity; however, the story is completely different from the consumer. The authenticity and trust requires three things

  • Unique content
  • Unique Content
  • Unique Content

However, when brands get authenticity right, the rewards can be long-term. Here is what people have to say about authentic content.

  • 52% would recommend the brand to others
  • 49% would give the brand their loyalty
content writing services

When advertisers are still wrong about their content’s credibility, how do they overcome their overconfidence and reach out the next time? Brands who understand what credibility details will ultimately offer an authentic option. If it is challenging to come across a reliable source for SEO content writing services, this might help.

You can trust your brand with Carney Technologies Services, we have a professional team of SEO Professionals, Creative Content Authors, Graphic Designers, and PPC experts to help your company achieve better in terms of conversion rates. To talk directly to an expert, simply visit https://www.carneytechnologies.com or dial 9163298336 for more information.

Future of Web

Business, banking, shopping, news – web has become a part of our everyday lives. Increase your conversions, improve the user experience, target the right customers through proper digital marketing strategies. Meet the expert SEO, SMM, SMO, PPC and content marketing strategists who can help you enhance your business online.