Significance of PPC Advertising to Scale-up Your Business in Today’s World

In the era of digital marketing and content management, Pay Per Click gives an adrenaline rush to your business. If you are in planning to boost the sales and stay ahead in the competition, planned Google PPC is the new buzzword!

Now you must be thinking about what is Pay Per Click? Pay Per Click is a new-age marketing technique for increasing traffic to a particular website, for which an advertiser requires paying a publisher whenever audience clicks on the ad.

If you’re someone planning to start your business or scale-up revenues on behalf of clients, PPC can be your ultimate game! There are many indispensable benefits of paid search or click ads that you should know before using it.

4 Top Benefits of Pay Per Click Advertising to Increase Sales

  1. Increasing Brand Awareness: The concept of improving brand awareness is not something new to us. Brand knowledge among your target audience helps in strengthening your business, boosting revenues. With Google PPC, you can generate more traffic to your website, letting people know how your firm operates and what it exactly does!

With increasing traffic, your brands start gathering their potential clients. With this powerful tool, improving the audience reach becomes an easier game in the digital world.

  1. Accomplishing both long and short term business goals: Apart from increasing your brand exposure, paid search and display ads helps you to generate hot and warm leads. Moreover, it gives an ace to your long and short term business plans and marketing goals.

PPC can be beneficial in channelizing leads for newsletter signups, boosting subscribers to your e-commerce website, or downloading contents. Through maximization of audience reach, you can undoubtedly increase more prospects with minimal advertisement budget.

  1. PPC comes with statistical data: With multiple business operations and sales generation techniques, it can be tedious for you to measure the conversions. With aneffective PPC campaign, you can keep track of the daily audience reach, the number of clicks, click-through rates and impressions.

Digital Marketing Company in Kolkata

The performance of Pay Per Click advertising comes with detailed insight.With traceable data, you can comprehend the graph of your business better!Moreover, it helps you in understanding your campaign performance and estimating future budgets for better profit generation.

  1. Quick Boost to Your Business: If you still behind your competitors, you ace the game with a bit of optimized approach.Using the latest advertising and digital marketing tools, like paid click services, can give you a steady growth. Unlike search engine optimization, the process does not require a lot of time and input and shows quick results.

When compared with organic marketing techniques, it gives a steady audience reach within a short span. Also, you can spontaneously connect with your target audiences that are no longer limited to a confined area!

A Final Word

With proper Google algorithms and Ads fixing, the positioning of your ads can leverage an enormous conversion rate with a strategic Google PPC campaign. Planning and channelizing the ads can give a long revenue cycle with a steady conversion ratio.

So, what are you waiting for now? Join your hands with our PPC specialists at Carney and be the trendsetter of the digital world.

Three Hacks For Getting Better As A Website Content Writer

Are you trying to make a mark in the content writing domains?

Yes, then the following section will surely attract you.

You will be surprised how that each month more than 70 million new posts are published on WordPress (WP) – a domain that powers almost 35% of the entire internet. The monthly readership of the medium is close to 409 million – which is a huge number in its own right. For a successful digital content marketing campaign, a good writeup can be a valuable tool.

And, who will write these thousands of pages, bringing in readers and future consumers for the brand?

You. You can, with your creative skills, make a positive impact on the campaign by connecting the potential consumer with the brand.

But there is a catch!

In this massive crowd of 70 million new posts added every month on the web, how will you make it work? A simple solution for the problem is making subtle but visible changes in your writing that makes your content easy to read and comprehend, as well as relatable.

Here are three hacks which can help you in getting the right tone for your content – making it a viral sensation:

  1. Research but do not go overboard

The first step in writing valuable content is quality research. Usually, most writers start with searching for valuable leads for their intended topic to write from Google. It gives them an idea of how to frame the content by making it unique and sounding fresh.

I am sure you do that too. But, to draft the content fast, focus on writing the first draft of the content before going into the full research mode. You can take the help of the internet to get the basic ideas and scope of the content, but do not go into the deep dive research mode before you have the first draft.

You see, climbing back from the research mode needs time. And, with impending deadlines and targets, we website content writers often cannot spare extra time on research.

Usually, your target readers are looking for a summed-up version of the deep analytic content. They prefer reading smaller content that sums up the entire piece in a few simple words.

Pro tip: Leave the research links at the end of the content for the curious readers

  1. Learn the SEO practices

As a website content writer, there is a high chance you will work side by side with the SEO team. Your job would be to create content that encourages the reader to click on the intended link provided by the team.

Being familiar with the digital content marketing campaigns and SEO practices can give you an added advantage in drafting more valuable content. For instance, most SEO marketers consider the title of the content crucial. A good title, with competitive and value-added keywords, can encourage the readers to click on the content and move towards the targeted landing page. Also, focus on writing content that is equally divided for the ease of reading.

When you combine your fresh and unique ideas with the given writing pattern, you can easily crack the perfect method to write valuable content for your brand.

  1. Take time to read what others are writing

It is always better to take time and read what your peers are writing. hte helps you in inspiring and finding new ways to write and create content for your brands. It is always important to take notes while reading so that you have a reference point for future use. Try using note-making apps on your smartphone or click a picture of the article that attracts your attention. These pages might help you in drafting valuable content for your page.

When you constantly write relatable content for a webpage, you can find readers coming in for your page. Take a simple conversational tone to place your views, and you might be surprised how well your content might seamlessly become a part of your brand’s digital content marketing strategy.

The Carney Technologies Services (https://www.carneytechnologies.com/), located in Kolkata, helps brands in creating valuable web content for their pages. Voted as Asia’s ‘most trusted digital marketing company in 2019’, the agency knows a thing or two about digital marketing. Call them at +91-9163298336 for an appointment.

How Digital Marketing Help Your Business

Digital Marketing is imperative in today’s scenario. Irrespective of your business size, a strategic online presence can help to build and grow our market value.
1) Digital Marketing Builds Brand Reputation
2) Digital Marketing is Cost-Effective
3) Target the Potential Audience
4) Increase Search Ranking on Google
5) Maintain A Strong Social Media Presence
6) E-Mail Marketing for repeat visitors

Carney Technologies Services
4th Floor, Karnani Estates
209, A.J.C Bose Road
Kolkata – 700017
Phone – +91-9163298336 /9830520826
info@carneytechnologies.com
www.carneytechnologies.com

Solving Your Dilemma Of Free Vs Paid Advertising

As an effective digital marketer, you need to know about the latest trends and strategies that can make your brand stand out from the rest. It is very important that you can gain quick exposure in this extremely competitive world. You not just need to create a strong customer base but also need to use them effectively so your business grows exponentially.

Online advertising through digital marketing is also referred to as paid Channel Marketing for paper think. It can do wonders to your website traffic along with the average click through rate. if you are wondering what can be the reason to look for a PPC management company in Kolkata, the foremost reason would be to help you get a targeted and effective result.

 We will discuss about the various facets of free and paid marketing over the digital channels in this blog.

 Simply said, there are two ways to improve the brand awareness, website traffic, brand perception, sales and leads they can be done through organic or free method or through paid advertising.

 What is organic marketing?

 When you do proper is your marketing with the digital marketing services in Kolkata they will ensure you to get the organic leads. It is all about generating results with creativity and demands a certain time. You need to understand the buyer Persona and engage them with the similar interest. Once this is done you can create necessary content which can be image, blogs, videos, podcasts and likewise. They can be published on relevant online platforms such as Facebook, Instagram, YouTube etc. the first and the foremost thing is to understand your target audience and generate clicks without having to pay them. A very relevant point in this is that your website which should offer exceptional UX on all devices.

What are the free online advertising tools?

  • website indexing directories
  • blog directories
  • search engine submission websites
  • affiliate networks such as Google AdSense eBay and Amazon partner network

What is paid marketing?

With paid marketing this cluster can get a bit clearer; that means, it is all about whether or not you have to pay to publish for a content that appears on the social media channels. It goes along side the organic results and purposely appears in a similar format as that of organic posts and results. You mostly see them at the top of the search engines when you search for something that comes as ad or sponsored. Basically, when you search these advertisements, it will show the search terms on top ranks. It depends on the kind of search terms and also your budget you can shed to pay-per-click.

What are the top paid advertising tools?

  • Pay per click is a very effective advertising strategy. It has been seen that paid search marketing accounts for more than 65% of the click as compared to 35% of those which are generated organically.
  • Social media ads with audience insight are a new Facebook feature that has made it easier for marketers to target their demography, learn about the preferences to create the right ad content. in fact, a study show that about 57% of millennials agreed they like ads that is shown on social media on their feed as they find it more relevant than ever before.
  • Influencer marketing is getting an effectively important part of paid marketing. Did you know in 2016 first time the influencer marketing surpassed print marketing?
  • Banner ads is something that none of us can miss. These are the ads that run along the top or side bar of a web page. Despite the various paid online advertising strategies coming up every now and then, banner ads continue to be one of the most effective ones.
  • Ad retargeting is a relatively new opportunity that is picking up a lot of steam. The strategy utilizes the cookies of a website that track the users anonymously all across the web. The data can further be used to categorize the customers and show them ads that are most relevant to them. Remarketing and retargeting are getting more effective specially for websites that have high traffic levels.
  • Unicast ads are also a common type of paid online advertising which comprises of video which is played like a television commercial inside the webpage. It is mostly in the form of a pop-up a pop-under ad format and can have the same influence as that of a regular TV ad.

The advantages

 The greatest benefit of organic or free marketing is that any business of any skill and scale can try this method without having a lot of marketing budget. Typically the smaller brands use these free tools to publish which are their blogs or newsletter. The only real investment that is required here is the time and the truth is the procedure would demand for a lot of time. You need to have a dedicated person who can spend hours on weeks of social media, who can help in blog writing and doing the right kind of SEO marketing. Additionally, there has to be some monthly activities such as email marketing or understanding the Google Analytics, Google search console which will further help to schedule the next free marketing strategy.

 In paid advertising, however, as a marketer you will have the entire control. You can choose exactly what messages you want to be published, whom you want to show it and when that should be posted. The idea is to be more targeted and get instant results with branded messages which is not necessarily possible with organic advertising. Understandably, budget is a factor and if you need to run Google as a Facebook ad in its entirety, it would cost you some penny. This does not take as much time as in case of organic advertising. You can yield results quicker than free marketing.

 The experts of digital marketing services in Kolkata such as Carney Technologies Services will possibly tell you the best way to utilize the marketing on digital platforms is to combine both of these procedures. PPC gives you instant results but you can also have a side by side organic campaign that can get you the exact customer base who will have a long term relationship because of his or her interest with the brand.

 The first question that you might have is when it is good to have a paid advertising. When your website is working and is live this is when you should go for the Google ads or other social media ads. If you want to clear your stock of products Google ads is definitely a great way to get to the market. So, sales period is the right time to invest. When you want to launch in your brand or product, targeted social media ads through PPC management company in Kolkata can help to reach out to your audience. If you have significant short-term sales target and also come with the budget, there is nothing better than paid advertisement. If you want to resell profitability and not just with email marketing, get paid marketing.

The billion dollar question

If this is the first time you are going for online marketing, you will be in a soup choosing which is better organic free or paid marketing. It will be the first question that might knock you. The answer is neither of it is better. It is not one or the other type of decisions that you can take when you wish to market the brand online. Both these are capable of working simultaneously and create an effective marketing strategy. Paid marketing can be done at any stage in the development of a business it will help to boost traffic as well as brand awareness. Organic Search marketing can run in the background that would enhance the presence of your brand over time.

Conclusion

Balance is very crucial thing in digital marketing. After you launch your product it would be insufficient to make the product visible if you invest only in search engine optimized content because it will take a lot of time to gain Momentum in this competitive biome. As a first timer if you use tools like PPC, you can get short term wins. With cleverly optimized insightful content and balanced and budgeted paid marketing you can fast track your start.

Which digital marketing trends are making an impact in 2020?

Have you noticed something? 

We have reached August, and almost half of 2020 is over. 

Surely time flies very fast. And, with the pandemic and COVID 19 crisis, no one can blame us. 

In the early days of January 2020, none of us were prepared for the global crisis. However, by the end of March, we were sitting inside our homes – locked up during the lockdown. 

During this moment of crisis, the internet has been a lifesaver. We were constantly online – working from home, learning new skills, connecting with family and colleagues far away from us, or just ‘Netflix and chill’. According to a report published in the Global digital population as of July 2020, close to 4.57 billion people were linked to the internet via an active connection. 

The brands and businesses were not far behind in noticing the trend. They took the initiative to use online digital platforms and video marketing strategies to stay connected with the consumers. While some have launched safety and social distancing campaigns to encourage people to stay indoors, others have taken the help of influencers to reach out to their consumers. Overall, in the past few months, Digital marketing has become an essential tool for brands who want to survive in these difficult times.  

Here are a few of the popular marketing trends that are helping the brands in the matter: 

  1. Search engine optimization (SEO) 

With more and more shops closing down their brick and mortar establishments (to maintain social distancing), businesses are now focusing on online shopping and eCommerce. The pandemic has changed the way we do our business and, probably, it is for good. Most Consumer-Packaged Goods (CPG) companies relied heavily on retailers to sell their products. This cycle always came in the way of setting up a direct relationship between the CPG and the buyer. 

However, with the pandemic and the new normal, e-commerce is helping the CPG industries indirectly retailing products to the consumers. They are interacting with these agencies via websites and apps. It has also proved beneficial in setting up a relationship between the two entities. 

SEO and similar digital marketing practices are helping the brands and CPG’s to reach out to their consumers and vice versa.

  1. Social media optimization (SMO)

With social media becoming an important part of our life during the lockdown phase, it is quite obvious that brands are becoming more and more active on social media. We can see more participation per brand on Facebook, Pinterest, Twitter. Ads are becoming more creative, and brands are delivering content that educates the consumers while subtly promoting themselves.

Overall, social media has become an essential tool for brands to stay connected to consumers.

  1. Google pay-per-click (PPC) 

In the current situation, you might be wondering how Google pay-per-click (PPC) or Google AdWords might help the business. With an almost steep drop in the global conversion rates, it is possible to understand how difficult it is to make it work in the present era. However, look deeply, and you will notice how these slips in the conversion rate are related to most specific businesses in the hospitality and travel sector. On the other hand, conversion rates of online entertainment platforms have taken a steep jump. The same is true for online grocers, medical suppliers, office supply companies, and packaging service providers.

In this situation, when other brands are cutting back on their respective campaigns, smart entrepreneurs are continuing with PPC. When done in the right manner, Google Ads increase the visibility of the brand. In the long run, it can help in increasing the brand’s credibility.

  1. WhatsApp marketing

Business promotion through WhatsApp can be the next big thing in the Post-COVID era. With more than 1.5 billion user2 worldwide, the communication app is one of the most frequently used apps in the world. For entrepreneurs, WhatsApp for Business App and WhatsApp for Business API are tools for marketing to the consumers. These apps are similar to the WhatsApp messenger installed on your phone with some additional benefits. In WhatsApp marketing, brands can directly communicate with their consumer via notification or the session windows. The entire conversation with an already-engaged consumer is helping brands in building a long-term relationship with them.

Overall, in these difficult times, businesses are adapting to the new normal. Carney Technologies Services is helping brands in realizing the power of digital marketing and how it can assist them in the future. To know more visit, https://www.carneytechnologies.com/ or call 9830520826.

Three Signs that Confirm Your Digital Marketing Strategy has Missed the Target

Before we start, let me ask you a question.

When did you last audit your digital marketing strategy?

This month?

No.

In the last six months?

No.

Last year?

Never mind.

When you fail to see your digital marketing strategies generating a buzz in your targeted audience base, it could mean only one thing. Your digital marketing strategy is falling flat, and you need to update them immediately.

We understand that it is easier said than done. Usually, a full audit of marketing strategy requires some knowledge and time to determine what is working and what isn’t. In reality, without the understanding of the key metrics, it could be hard to track the bugs. In some cases, you might find your campaigns generating revenues – but are they performing at its best? You may never know until you get the entire picture from the metric data.

For a small business owner tracking the metric data could be a difficult task. But, instead of searching, ‘the best digital marketing agency near me,’ to find the glitches in your digital marketing campaign, look out for the following signs for trouble. These signs can indicate whether your digital marketing campaign is hitting or missing the mark. Let’s look at them one by one:

  1. No relationship between traffic and conversion

Scenario a: The website has high traffic, but low conversion

Scenario b: Website gets lower traffic, but the rate of conversion is on the greater

Among the given scenarios, most entrepreneurs would choose the second one over and over again. As a marketer, you want your website to pull consumers who make the purchase, not just visit the page. In this situation, you have to realise that your digital marketing policy is flawed and needs to be revised.

Just traffic cannot help you in reaching your growth goals. In reality, website traffic is only a part of a digital marketing campaign, but not the entirety of it.

What can you do about it?

For starters, take the help of Google Analytics. The tool can be used for tracking conversions and return of investment (ROI), finding out what is working and what is not.

  1. No traffic on the website

Previously, we discussed the situation where the campaign receives too much traffic and no conversion. However, not getting any traffic for the website can also be fatal for the promotions. Without traffic, you cannot sell your product/brand. Unfortunately, each platform has its own rule and algorithm for evaluating the content, and you need to run the entire thing accordingly to generate traffic.

What can you do about it?

Since each platform evaluates the content differently, to attract the visitors you have to modify your campaign accordingly. For starters, on Facebook try to work on the organic reach of the content, while on the Instagram pictorial content can help in making an impact. Search and learn what makes each platform tick, can create content accordingly.

  1. Not giving an adequate amount of time on the marketing strategy

All of us have compiled a half-hearted school or college project the night before the submission date.

This strategy might have worked back in the day, but now it won’t – especially for digital marketing. Experts recommend planning digital marketing strategies to create more relevant campaigns for the brand/product. It means you have to run a search for relevant keywords, take the help of content creators, develop ads that promote your campaign, etc.

What can you do?

As per the experts, running an A/B testing for the campaign could be helpful. You research the consumer taste and preferences to derive a well-formatted campaign that could be helpful for the brand.

Apart from these pointers, you can talk to Carney Technologies Services (your answer to ‘best digital marketing agency near me)’ for more insight on how you can make your digital marketing campaign more effective. Voted as Asia’s Most Trusted Digital Marketing Agency, they know how to run a digital marketing campaign. To know more, visit https://www.carneytechnologies.com/ or call 098305 20826.

Reasons Why Email Marketing Is Important For Your Digital Presence

The pace of innovation and the number of resources available to marketers today is extremely incredible, to say the least. With a whopping count of few thousands companies across more than 50 different marketing categories – SEO, social media, video marketing, mobile apps, and several more, email marketing services in Kolkata is still among the most wanted one.

Email marketing is one category that is consistently performing well years after years. And there is no other reason but that for ten years long, it is the king called email marketing that has been generating the highest rate of interest for marketers. Statistics confirm that for every $1 spent, it is email marketing generates $38 in ROI and at the same time, offers marketers the broadest reach of all the channels available to them. For the same reason, despite of several other tools available to marketers, it is email marketing that walks away with the cake as far as business growth is concerned.

Here are few reasons to prove why your business needs email marketing as a channel you must not ignore.

  1. It tops social media for customer acquisition

Well, it is true that social media is an extremely important component in any business’ marketing strategy and is also an innovative channel for interacting with your target audience. It also strengthens your personal relationships with them in the long run. It is undoubtedly the first step towards conversion. But then, if it comes to converting people to followers, buyers, customers, and supporters, nothing beats email marketing.

  1. Good value for money and cost effective

Email marketing is not just easy, effective, and inexpensive, but is also something that allows every business owners to reach the largest possible consumer base. And the rate is nearly nothing per email. For a small business on a low budget, not only it is a better choice preferred over traditional marketing channel, but is also fast and the most effective customer acquisition strategy.

  1. Personal and Customizable

While dealing with email marketing, you segment your audience into segregated lists where you send a separate list of tailored email message resonating with that particular reader or segment of reader. This offers them the personalized value by addressing every individual entity. It also helps to split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

  1. Action focussed

As compared to other strategies of digital marketing, email is something that everyone is more or less familiar with. Every person who is hiring an internet marketing agency in Kolkata is aware how to check mail, reply, forward, click-through, sign-up, and buying straight by clicking. Email is transactional which can be used to direct traffic to your website and ultimately drive sales.   

  1. Measurable

Once you start tracking your email marketing using tools and software, it is easily found and checked who all are opening your mails, which links were clicked, and how many people subscribed or unsubscribed. This efficiently gives you a clear picture of how your email campaigns are performing, and hence can help to make adjustments thereby improving the overall effectiveness of the strategy as well as the business as a whole.

  1. Emails easily accessible on everyone’s mobile device

Mobile devices are the handiest technological aid we all have. Mobile phones or other mobile devices are so common that it is not a big deal to check their emails all the time. Be it in movie queue, or in the bus, or in the waiting lounge of airport, at the groceries, or anywhere – checking emails is just a click away.

Some people might assume that with the growing popularity and trend of social media marketing on multiple platforms, emails might get pushed back and be ultimately forgotten.  But to tell the truth, email marketing is here to stay as long as official and formal communication is concerned. Beyond that too, it is the typical layman’s way to commute and is exceptionally a strategy that every business must need. Ignoring the same might actually lead you to miss out on a channel that a majority of the world uses, and uses as a prime one.

On the same note, if you are looking for email marketing services in Kolkata that would serve you with the most effective treatment and strategies for your business to make you stand out, we are suggesting you to contact Carney Technologies Services.

They are available on https://www.carneytechnologies.com/ as the finest internet marketing agency in Kolkata and their different services. Call them up at +91-9163298336 to talk to their experts and team.

Digital Marketing Made Simple

Leveling up the marketing strategy during and post the Covid-19 era demands innovative strategies. To optimize your brand’s potential, you need a team that can laser focus on perfecting the online marketing strategy. With more than a decade long experience, Carney is proud to be associated with some of the top names across various industries.

How to Grow Brand Awareness for Your Business?

Brand awareness and lead generation are among the prime concerns for any business. To work on them effectively, digital marketing can be the most helpful. The contribution of social media marketing agency has been immensely supportive lately and no one can deny this fact. Carney Technologies Services is a good choice if you are looking for the right online marketing aids. Been a pioneer in the relevant market since over a decade, they have successfully helped several businesses to reach their peaks. Contact them on https://www.carneytechnologies.com/ or at +91-9163298336.https://www.carneytechnologies.com/