Content marketing is no more just a buzzword. It has continued to reign and be a core component of any successful digital marketing strategy and is getting even more relevant than ever. A study showed approximately 329 million people read blogs every month and about 27 million pieces of content are shared everyday.
Content in marketing strategy can be so transformable and diverse that it has consistently stood the test of time with ever-evolving quality.
The content marketing matrix
It is wrong if you think that content was only created when the digital transformation took place in the business. Content has been there in the traditional marketing as well but this constant use of this term was not there as much as it is now. In digital marketing, as much as you incorporate the SEO strategies, you also have to think about a proper content marketing strategy and the pillar step is to know your customer.
What are the primary points?
- Who will be reading the content
- Why will they be reading the content
- When to schedule and publish a certain blog or any other content
- Where will the user see, read and share it
- How this content will stand out from the rest
Can you imagine what Twitter, Facebook, LinkedIn would be if they did not have content? Basically social media is all about content. Even when you have paid media like advertising, it will only be interesting if the content is working. There might be some creative but advertisements are also based on content.
Real time marketing
Gone is the time when you can speak about marketing initiatives that can be locked ahead of time. Real-time marketing is more challenging because it is more relevant. It needs a great support to provide excellent customer service and relevance as well as direction to the present day events. As easy as it sounds, all of these come with a constant challenge and you as a digital marketer have to be prepared to be incredibly focused on the marketing strategy. You need a team of expert from the content marketing company in Kolkata who understands how your brand needs to be relevant and be a newsworthy company. That being said, you can question that content is found everywhere – from ice cream to internet of things and everything in between. So, will there ever be a point where marketing will be all about content? Well, if you listen to the experts, this can be a truth which is not very far. There are big IT companies and product groups who are constantly giving an effort to create their brands in a way that can outshine their competitors.
Talking in terms of digital marketing, droning and keyword stuffing are no more valid just by themselves. High quality, authentic and unique content along with an optimised one will be the future. So, why is content still considered the king and why do you think the digital marketers always keep on saying this phrase, let’s have a quick look –
- Forms the foundation of SEO
Engaging and unduplicated content along with entertaining and interesting stuff can definitely create a positive impact on the ranking. Producing pieces with internal links can definitely help improve the visibility to your digital consumers.
- Increase engagement
When you have a website that has interesting, useful and engaging content, it is going to attract potential customers. You have to keep on sending out your brand message to them through various types of content and foster in relationship that can ensure you a long business term.
- More value
When you provide better content to your customer, they will keep coming back to you. This is definitely a sort of engagement that might not necessarily look like a tangible one immediately but is invaluable for your business model to succeed. Very popular ones are instructional videos, how-to posts or different sorts of webinars that can add to the interest and engagement of your existing customer base.
- Thought leadership
With awesome content, you can become a thought leader in your industry. In fact, your peers will look up to you as a resource and share your work which can definitely be a massive benefit for your business.
- Emotional content
Brands nowadays understand not just informative content but to boost the E-Commerce sales you need to have a technique that can improve engagement and what more can appeal to a user more than the emotional quotient? If you think about your favourite TV commercials, they will all take you back to some sort of memory or emotion which is very special to you. Creating this warm and fuzzy feeling in your audience needs skill which is best done by content marketing company in Kolkata.
The moot point of all these above discussed pointers is that your brand will need content. It is the soul through which you communicate with your existing customers. There is no soon a chance that anything else can take over content or rather interesting and engaging content.