As new businesses are springing up each day, it is important to stay updated with the latest SEO trends if you are going for digital marketing. When working with the top SEO company in Kolkata, be rest assured that the expert minds will be taking care of the latest trends to help you grow better organic search results as well as more leads.
Before moving on to the newest trends of Search Engine Optimization, let us reiterate that to go through the SEO tactics can actually be a long-term process; although the options of Google ads are coming up, there is nothing that can take up the place of organic SEO tactics. Let’s have a look at the top Trends that the SEO agency in Kolkata will be following beyond 2020 –
A study in early 2020 showed that about 25% of the mobile queries has become voice searches. While this trend is getting increasingly popular, the type of search queries are also required to be the coping up with the trend. Notice that each of the search queries in a voice search will use long tail phrases and the users will look for an accurate answer to the exact question they asked. This is why optimizing a website for local SEO is getting more and more popular. Voice queries are mostly local because they look for an option nearby and unless you have the answer in bullets or in snippets, your website will rank lower.
Featured snippets are actually a summary to the answer of the search query. It is displayed on the top of the search engine results and can be in form of both organic as well as paid results. While there has been some significant changes in the Google search engine result page, one of the major reasons that led to this amendment is that the users used to get their answers without clicking. In fact, about 2 million featured snippets revealed that they get more traffic than even the first organic search result options. Options like ‘people also ask’ are also getting popular as a section which offers insight to the related questions and in more in depth manner.
About 20% of the businesses have spent their entire marketing budget on influencers. This is because statistics highlighted the importance of influencer marketing specially in sectors like beauty, fashion, travel, E-Commerce and lifestyle. When you work with the top minds of SEO services in Kolkata, they will help you create a proper influencer marketing strategy that provides authentic information and also get positive reviews from the customers. Simply said, the relationship between influencer marketing and SEO is that it helps to generate more traffic, amplify the content reach and also increase the online visibility. There are many companies who do not immediately see a return on investment in this form of marketing because they do not execute the sponsored content in the right manner. Backlinks from the influencers sides also help to enhance the SEO efforts.
BERT and EAT
Bidirectional Encoder Representations From Transformers is here to stay and when you are working as in an SEO expert you will know that this will impact 1 in 10 queries. EAT, the new algorithm update is also here that is looking into all sorts of informational, navigational and transactional searches. They are creating content that matches users intent and based on that, the further analysis of the online marketing strategies are done.
This is going to be the new king of content. Google loves video and will remain as a crucial part of your SEO strategy as well as digital marketing efforts. It has been studied that video is about 50 times more likely to show up on the first page of the search engine results than any web page which has only a plain text. Recently about 62 % of the Google Universal searches include videos. Speaking about content, only the high quality content will be able to beat the competition. There has been a lot of debate about what is the ideal length of a blog post and research shows that the average length of the top 10 results of the blogs that come up on organic results are at least 2000 word. That being said, it is not just the length but a comprehensive approach to the content is very important.
Close to 90% of the internet users are on mobile phones. Also about 40% of the transactions offers are on mobile so Google has moved to mobile first indexing as on 1st July 2019. You have to have a proper optimized SEO for your website that can work with responsive designs and rich snippets on your mobile.
Just when you are thinking that you have a complete understanding of SEO and the algorithm updates, there will be an immediate new trends coming up. This is why to get a holistic approach towards the digital marketing efforts, you need to get in touch with the experts of Carney Technologies Services. To find out more how the expert minds work with the latest SEO trends, visit https://www.carneytechnologies.com/
2020 is a year like no other and many marketers are scrambling to keep up the pace. The current social economic and biochemical conditions have dramatically shaped the digital marketing trends. The turmoil all across the globe has definitely shaking economy to its core but even with the unprecedented uncertainty, the world still needs to move on.
The point is, for the marketers to completely understand their performance, metrics and kpis, this has been almost like a litmus test. To survive and thrive again and adapt new strategies that can be quick, precise and authentic required a lot of brainstorming. The experts of digital marketing had stuck around and grind it out to look forward more positive 2021.
Digital marketing trends in the coming year
The fortunate thing is that the doom and gloom is slowly fading away and organizations are cautiously optimistic about how they can carry out their businesses in the future years. 2020 has been thick industries like healthcare, law, education have seen really turbulent times.
We will here see how a comprehensive look at the digital marketing trends can help industries to overcome the crisis.
User experience going beyond the buzzword, this is about customer journey from his or her perspective and also understanding their benefit. The Google Webmaster now factors the UX signals into the ranking and organizations must take the core web vitals to understand the pulse of their UX. Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience, as described by Google Webmaster Central. A brief survey of the data revealed that it is more important than the SEO for the companies to deliver relevant and consistent UX along with the well design, friction free journey.
People expect speed and convenience and Google is adjusting its algorithm. So, as a digital marketer you need to prioritize fast loading, easy to use and find, with proper site structure navigation and usability matter and be accessible across all device platforms.
The SEO world will now be more dictated by how people search for things and it is a tad more complicated than what it was because it will now be semantics. Semantics is the study of words and their relationship in specific context. In 2021 and beyond, the search engines will use a huge amount of data to determine the context and the intent to retrieve the most relevant content. Alexa blog defines this as the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web. Interestingly, there has been about 85% increase in mobile searches that start with ‘can I’, about 65% increase in mobile searches for ‘do I need’ and about 65% increase in mobile searches for ‘should I’. If you look at it, all of them are conversation drivers. The top digital marketing company in Kolkata can help your brand get the content which will be relevant to this kind of searches.
The five most important points that should be remembered here while creating the content is that –
The content should answer the questions
Have people optimised content
Get proper internal linking
Have structured data
Should use topic Optimisation versus keyword Optimisation
There is a strong believe that in 2021 marketers who understand their audience and by audience we mean the intent of the audience will achieve better organic search results. The Google algorithm has been such that it can interpret all kinds of natural language queries. You have to accommodate content that can suffice to the growing popularity of voice search and voice assistant. Your content should be –
Created based on the intent of the target customer
Publishing FAQ with very common queries
Get research intent-based content requirement
Target keywords based on informational, transactional, commercial and local searches
Zero click search results
In 2019, zero click searches have been more than 50% of all the Google searches. As understood, this is a type of search which provides the information without the need to visit another website to get the more information and undoubtedly Google is good at giving their users all they need on a single SERP page. There can be a glossary of information with the key points involved that tells you about the precise thing that you are looking for.
Google my business
This is something that you have heard when it comes to local search. There are more than a billion people who try using the Google Maps every month. Because of this huge demand, there is constant release of new features and Google wants to make it easy for their uses. To make it a successful part of your local search you need to update the service availability, business hours and give necessary information on present conditions such as update on covid-19. Share your review form, add proper location managers, create FAQ, give photos of your business or product share regular content.
To have a proper digital search campaign, you need the experts of Carney Technologies Services. To find out more about how the above stated points can be inculcated in your campaign and get a high result visit https://www.carneytechnologies.com/
Search Engine Optimization (SEO) is one of the pivotal keys to successful digital marketing. SEO skills help in the proper development of a website with effectively controlling of the traffic. SEO technique is the need of the hour as it promises increased brand awareness. It also aims to augment the traffic with more visitors to a developed website. The SEO technique also demands technical calibre for the proper push of the webpage. The SEO skills work for the development of a webpage or website, while aiming the top rail of the web searches. It works with the proper keywords and the metatag words that helps in the proper creation of a webpage. The SEO skills comprise of technical skills and effluent content creation. A SEO analyst not only devices keywords but also uses various SEO tools for the proper control of the traffic. The only bridge between a business and its products is an effective SEO service.
What is your business heading toward? What are its scopes of expansion? Or What should be the next marketing strategy?
Carney Technologies Services is one of the best SEO company is Kolkata that promises quality services. It is a confident buzz of the local SEO in Kolkata and one of the most trust worthy SEO service provider of India. Carney Technologies Services aims to promote commercial activities through its efficient SEO services in Kolkata.It has proper sketched plans and a highly skilled SEO team who works for challenging projects, while aiming at the creation of success stories for their clients.
In the era of digital marketing and content management, Pay Per Click gives an adrenaline rush to your business. If you are in planning to boost the sales and stay ahead in the competition, planned Google PPCis the new buzzword!
Now you must be thinking about what is Pay Per Click? Pay Per Click is a new-age marketing technique for increasing traffic to a particular website, for which an advertiser requires paying a publisher whenever audience clicks on the ad.
If you’re someone planning to start your business or scale-up revenues on behalf of clients, PPC can be your ultimate game! There are many indispensable benefits of paid search or click ads that you should know before using it.
4 Top Benefits of Pay Per Click Advertising to Increase Sales
Increasing Brand Awareness: The concept of improving brand awareness is not something new to us. Brand knowledge among your target audience helps in strengthening your business, boosting revenues. With Google PPC, you can generate more traffic to your website, letting people know how your firm operates and what it exactly does!
With increasing traffic, your brands start gathering their potential clients. With this powerful tool, improving the audience reach becomes an easier game in the digital world.
Accomplishing both long and short term business goals: Apart from increasing your brand exposure, paid search and display ads helps you to generate hot and warm leads. Moreover, it gives an ace to your long and short term business plans and marketing goals.
PPC can be beneficial in channelizing leads for newsletter signups, boosting subscribers to your e-commerce website, or downloading contents. Through maximization of audience reach, you can undoubtedly increase more prospects with minimal advertisement budget.
PPC comes with statistical data: With multiple business operations and sales generation techniques, it can be tedious for you to measure the conversions. With aneffective PPC campaign, you can keep track of the daily audience reach, the number of clicks, click-through rates and impressions.
The performance of Pay Per Click advertising comes with detailed insight.With traceable data, you can comprehend the graph of your business better!Moreover, it helps you in understanding your campaign performance and estimating future budgets for better profit generation.
Quick Boost to Your Business: If you still behind your competitors, you ace the game with a bit of optimized approach.Using the latest advertising and digital marketing tools, like paid click services, can give you a steady growth. Unlike search engine optimization, the process does not require a lot of time and input and shows quick results.
When compared with organic marketing techniques, it gives a steady audience reach within a short span. Also, you can spontaneously connect with your target audiences that are no longer limited to a confined area!
A Final Word
With proper Google algorithms and Ads fixing, the positioning of your ads can leverage an enormous conversion rate with a strategic Google PPC campaign. Planning and channelizing the ads can give a long revenue cycle with a steady conversion ratio.
So, what are you waiting for now? Join your hands with our PPC specialists at Carney and be the trendsetter of the digital world.
Content marketing is no more just a buzzword. It has continued to reign and be a core component of any successful digital marketing strategy and is getting even more relevant than ever. A study showed approximately 329 million people read blogs every month and about 27 million pieces of content are shared everyday.
Content in marketing strategy can be so transformable and diverse that it has consistently stood the test of time with ever-evolving quality.
The content marketing matrix
It is wrong if you think that content was only created when the digital transformation took place in the business. Content has been there in the traditional marketing as well but this constant use of this term was not there as much as it is now. In digital marketing, as much as you incorporate the SEO strategies, you also have to think about a proper content marketing strategy and the pillar step is to know your customer.
What are the primary points?
Who will be reading the content
Why will they be reading the content
When to schedule and publish a certain blog or any other content
Where will the user see, read and share it
How this content will stand out from the rest
Can you imagine what Twitter, Facebook, LinkedIn would be if they did not have content? Basically social media is all about content. Even when you have paid media like advertising, it will only be interesting if the content is working. There might be some creative but advertisements are also based on content.
Real time marketing
Gone is the time when you can speak about marketing initiatives that can be locked ahead of time. Real-time marketing is more challenging because it is more relevant. It needs a great support to provide excellent customer service and relevance as well as direction to the present day events. As easy as it sounds, all of these come with a constant challenge and you as a digital marketer have to be prepared to be incredibly focused on the marketing strategy. You need a team of expert from the content marketing company in Kolkata who understands how your brand needs to be relevant and be a newsworthy company. That being said, you can question that content is found everywhere – from ice cream to internet of things and everything in between. So, will there ever be a point where marketing will be all about content? Well, if you listen to the experts, this can be a truth which is not very far. There are big IT companies and product groups who are constantly giving an effort to create their brands in a way that can outshine their competitors.
Talking in terms of digital marketing, droning and keyword stuffing are no more valid just by themselves. High quality, authentic and unique content along with an optimised one will be the future. So, why is content still considered the king and why do you think the digital marketers always keep on saying this phrase, let’s have a quick look –
Forms the foundation of SEO
Engaging and unduplicated content along with entertaining and interesting stuff can definitely create a positive impact on the ranking. Producing pieces with internal links can definitely help improve the visibility to your digital consumers.
When you have a website that has interesting, useful and engaging content, it is going to attract potential customers. You have to keep on sending out your brand message to them through various types of content and foster in relationship that can ensure you a long business term.
When you provide better content to your customer, they will keep coming back to you. This is definitely a sort of engagement that might not necessarily look like a tangible one immediately but is invaluable for your business model to succeed. Very popular ones are instructional videos, how-to posts or different sorts of webinars that can add to the interest and engagement of your existing customer base.
With awesome content, you can become a thought leader in your industry. In fact, your peers will look up to you as a resource and share your work which can definitely be a massive benefit for your business.
Brands nowadays understand not just informative content but to boost the E-Commerce sales you need to have a technique that can improve engagement and what more can appeal to a user more than the emotional quotient? If you think about your favourite TV commercials, they will all take you back to some sort of memory or emotion which is very special to you. Creating this warm and fuzzy feeling in your audience needs skill which is best done by content marketing company in Kolkata.
The moot point of all these above discussed pointers is that your brand will need content. It is the soul through which you communicate with your existing customers. There is no soon a chance that anything else can take over content or rather interesting and engaging content.