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We have reached August, and almost half of 2020 is over.
Surely time flies very fast. And, with the pandemic and COVID 19 crisis, no one can blame us.
In the early days of January 2020, none of us were prepared for the global crisis. However, by the end of March, we were sitting inside our homes – locked up during the lockdown.
During this moment of crisis, the internet has been a lifesaver. We were constantly online – working from home, learning new skills, connecting with family and colleagues far away from us, or just ‘Netflix and chill’. According to a report published in the Global digital population as of July 2020, close to 4.57 billion people were linked to the internet via an active connection.
The brands and businesses were not far behind in noticing the trend. They took the initiative to use online digital platforms and video marketing strategies to stay connected with the consumers. While some have launched safety and social distancing campaigns to encourage people to stay indoors, others have taken the help of influencers to reach out to their consumers. Overall, in the past few months, Digital marketing has become an essential tool for brands who want to survive in these difficult times.
Here are a few of the popular marketing trends that are helping the brands in the matter:
With more and more shops closing down their brick and mortar establishments (to maintain social distancing), businesses are now focusing on online shopping and eCommerce. The pandemic has changed the way we do our business and, probably, it is for good. Most Consumer-Packaged Goods (CPG) companies relied heavily on retailers to sell their products. This cycle always came in the way of setting up a direct relationship between the CPG and the buyer.
However, with the pandemic and the new normal, e-commerce is helping the CPG industries indirectly retailing products to the consumers. They are interacting with these agencies via websites and apps. It has also proved beneficial in setting up a relationship between the two entities.
SEO and similar digital marketing practices are helping the brands and CPG’s to reach out to their consumers and vice versa.
With social media becoming an important part of our life during the lockdown phase, it is quite obvious that brands are becoming more and more active on social media. We can see more participation per brand on Facebook, Pinterest, Twitter. Ads are becoming more creative, and brands are delivering content that educates the consumers while subtly promoting themselves.
Overall, social media has become an essential tool for brands to stay connected to consumers.
Google pay-per-click (PPC)
In the current situation, you might be wondering how Google pay-per-click (PPC) or Google AdWords might help the business. With an almost steep drop in the global conversion rates, it is possible to understand how difficult it is to make it work in the present era. However, look deeply, and you will notice how these slips in the conversion rate are related to most specific businesses in the hospitality and travel sector. On the other hand, conversion rates of online entertainment platforms have taken a steep jump. The same is true for online grocers, medical suppliers, office supply companies, and packaging service providers.
In this situation, when other brands are cutting back on their respective campaigns, smart entrepreneurs are continuing with PPC. When done in the right manner, Google Ads increase the visibility of the brand. In the long run, it can help in increasing the brand’s credibility.
Business promotion through WhatsApp can be the next big thing in the Post-COVID era. With more than 1.5 billion user2 worldwide, the communication app is one of the most frequently used apps in the world. For entrepreneurs, WhatsApp for Business App and WhatsApp for Business API are tools for marketing to the consumers. These apps are similar to the WhatsApp messenger installed on your phone with some additional benefits. In WhatsApp marketing, brands can directly communicate with their consumer via notification or the session windows. The entire conversation with an already-engaged consumer is helping brands in building a long-term relationship with them.
Business, banking, shopping, news – web has become a part of our everyday lives. Increase your conversions, improve the user experience, target the right customers through proper digital marketing strategies. Meet the expert SEO, SMM, SMO, PPC and content marketing strategists who can help you enhance your business online.