6 Ways You Can Survive The Post Pandemic Marketing Strategies

digital marketing agency for small businesses

As the world is grappling with covid-19, it is crucial to take into account what the post covid world is going to be – specially in the digital marketing field. The pandemic has quickened the speed at which the companies were going digital and has given new power to many industries by going online. There has been a never seen before dependence on Amazon and Zoom which means that the digital marketers will need to be more reliant on technology for their advantage to thrive in today’s world.

Here are the top post pandemic marketing strategies that you need to keep in mind to be beneficial

Focus on the existing team of customers

If you are struggling to get new customers, make sure the first thing you need to keep in mind is to focus on the ones that you still had even during the economic downturn.  Apart from creating services and ad campaigns that you are planning for the new customers, you also need to focus on the campaigns that take into account the issues and the concerns of your existing clients. This can hurt your cash flow for the short term but will help to create loyal customers. The point is, you need to give priority to those customers, clients, and co-workers who were there with you during the tough times and so it is now your turn to pay them back by keeping in mind their demands and requirements.

Getting mostly online

As a professional digital marketing company in India, Carney Technologies Services have helped hundreds of small and midsize companies to grow their business online. With travel restrictions during this pandemic, it is no surprise that when you are going online you will be able to keep up with the trend. Creating your social media campaigns with a focus for home based workers and highlighting on the e-commerce trends and channels which is in tandem with the present day scenario, it can help to maintain the popularity of your services. For instance, you can automate your email communications through a cloud ERP software.  You need to invest on a good customer relationship management software, host informative webinars that can attract customers and  support employees work from home needs.

Invest in Facebook ads

As more people are spending time at home and also social media, it is important that you carefully invest in the revenue from the PPC. As the revenue through PPC ads have skyrocketed during the pandemic, using the social media ads are a good way to tell people that you aim to be a very significant part of the ‘new normal’. Facebook as are otherwise quite affordable ventures even for the local businesses. It can help to bring in change to your business. It can be exclusive discounts, promotions or giveaway contests. Online ads need to be engaging, affordable, and well targeted, because they offer you the ability to truly scale your business. With Facebook’s granular audience targeting capabilities, it is possible to segregate customers on the basis of gender, location, hobbies and interest, profession and more.

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Exclusive deals and offers

When you are working with the expert minds of digital marketing company in India, they will tell you how important it is to run exclusive deals and offers through the social media channels. Social media platforms as well as promotional emails can be used to make the advertisements and announcements. It helps to get in touch with the new leads as well as keep the old customers updated with your venture.

Overhauled communication strategy

As the priorities and schedules change for people, you should understand that the previous communication strategy will not be the right one. You need to be think about how to write your newsletters or how to create attractive content that in general can be more strategic. This means you have to redo your entire content calendar and focus on the current priorities, painpoint and demands of the customers. You need to understand how the customers can be geared towards purchasing your product and services.

Use the main paid advertising channels

PPC has definitely been one of the best choices but you need to find out the other paid channels that can work well for your business such as Instagram, or linkedin.

Visit www.carneytechnologies.com.

How Content Marketing Helps Grow Your Business

Content marketing is the most convenient form of marketing that costs little yet brings back rewarding profits. All you need to do is follow a strategy and find your business featuring at the peak of the digital search pages. Although strategies for each business differ and need a lot of intense planning, you can do it yourself with some help from other digital sources or you can depend on a competent Content marketing agency in Kolkata.  

Content Marketing Agency in Kolkata

Starting with content marketing 

The first step in using content marketing for your business is to assess your business model and its suitability to content marketing. Every business is suitable for content marketing, but you must decide what your focus areas would be in the digital communication platforms. What will your channel of communication be and what kind of communication you think would be effective? Content marketing costs less yet it is a long-term strategy and therefore you should see that you have the resource to support this long-term marketing plan.  

Effective website

Businesses are looking for conversion through their products and services. Effective content marketing draws your audience towards your website, which is the next step towards conversion, by building a user-friendly attractive website. Content marketing aims to convince your audience who are following you on the digital platform to take the next step and view your product and service on your website. 

Content that reflects on social platforms matter

Coming to how this is done. Content refers to blogs, images, videos, webinars, Vlogs anything that offers interesting and knowledgeable information creating a buzz about your product. It intelligently stages your product on social media and markets them cleverly, relates the information without being direct, subtly making way for the brand to be embedded in the viewer’s mind. 

Content Creation in Kolkata

Understanding your audience

Not only does this require a good marketing strategy with advertising acumen, but intense planning is needed so that one is not repetitive. Following competitors and keeping yourself different but not too out of track, reading and following the audience psyche and observing the trends in digital marketing. Using the latest tools introduced by the search engine platforms and applying them in their most exhaustive capacity to bolster your product performance online. 

Boosting content on the search engine  

Content marketing starts from the search engine and Google, being the leader, offers ample scope of content marketing. Ensuring that your product or service features highly through SEO with the use of strategic keywords, backlinks and other procedures to attract the desired traffic. 

Conclusion

Connect with the https://www.carneytechnologies.com/ if you want to succeed with content marketing. They are one of the foremost companies that began marketing with content creation in Kolkata for the digital space. With a huge experience backing them, they have helped companies in Kolkata and around the world to succeed through content marketing. If you are looking for business growth through digital marketing, you know where to reach. 

Effective SEO harnessing the XML Tags

Though we understand the value of submitting a site map to help Google crawl better into your site, it does not seem as easy as it appears. XML sitemap in SEO has many nuances and digital marketing services consider all these indicators before using the sitemap as an effective way to get the URL recognized by Google. Before we get any further let’s understand what an XML 

sitemap is. It draws a path for Google while crawling, indicating the available content and directing google towards it. Those websites that have several pages that exceed thousands, those that have an intricate website architecture, those that keep adding pages to their present site and content, those that have orphan pages or weak external links and internal links, for them the faster indexation is very important. 

Best SEO Agency in Kolkata

Though the search engine can crawl through your web page without a site map it helps the search engine if you lay down a sitemap to locate quality search pages. Also, let us find out how SEO uses each tag to ensure a visit to the page and content. 

The LOC (location) Tag

Reflecting the site procedure whether the site is http or https or if you have included the www or excluded it are all indicated in this tag. It is also indicated whether your page can incorporate hreflang handling (the flexibility of choosing a foreign language). 

Lastmod (the content that was last modified) Tag

This is an extensively used tag by SEO that communicates to Google when the page content has been last modified with date and time. John Mueller emphasizes this tag saying this is critical as it helps Google understand who the actual publisher of the content is and also updates the content with fresh information provided the change is relevant and meaningful. If there is an attempt to hoodwink Google, you will be fiercely penalized.

Priority Tag

Helping the Search Engine crawler understand the importance of the URL and your scale of 0-1, where 1 has priority over 0. However, if all pages are indicated as one, the search engine will ignore every page. 

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Changefreq (Change frequently) Tag

This was considered highly valuable until some time. Frequently changing the site content would draw the attention of the search engine towards the site. However, now it has been observed and verified by Mueller, that this does not make any difference to SEO. 

Conclusion

Digital marketing services are the most reliable authorities to help you get a high rank in the Google Search Engine. They take care of a plethora of indicators that determine your rank on the search engine. If you wish to have your digital objectives recognized Best SEO Agency in Kolkata is your most dependable service provider that will take your business forward setting up the most effective digital techniques for your business. 

Boosting The Effectiveness Of Social Media Advertising

Social media advertising has become a powerful tool at reaching out consumers (new and existing). Since high rankings via organic searches are difficult achieve and can take a long time to fetch. But paid social media advertising can a perfect alliance to achieve that impact.

Shifting from organic services to paid mediums can be a bit tricky and frightful. But taking the help of experienced social media advertising services can fetch you better results.

Social Media Advertising Services

Different types of paid social media advertising include:

  1. Facebook ads
  2. Instagram ads
  3. Pinterest ads
  4. LinkedIn ads
  5. Twitter ads
  6. YouTube ads
  7. TikTok ads

Each advertising tool has its own characteristics and establish better communication channel with the audience. It can help you in approaching your targeted audience and deliver the right massage that can fetch your business.

Tips to make social media advertising more effective

a. Sorting out objective

Before you start planning your social media advertising campaign, take some time to figure what you want to achieve from the campaign. This helps in deciding where you want to invest your money and how to reach the social media goals. With the right advertising platform, you can always find better solution for promoting themselves.

b. Taking help of organic posts to promote advertisement

You might be posting on numerous social media channels regarding your paid campaign. This approach would resonate with some followers. Keeping track with these viewers can be helpful for your promotional campaign and provide valuable data for making success in the future.

c. Do not forget the importance of mobile phones

With more than 4 billion active users accessing the social media via mobile phones. Thus, while designing the ads, you must of keeping the advertisement mobile friendly. Also, geo-tagging can help in targeting the right users. Tool like geofencing makes is easier for your customers to reach your store when they are close to your physical store.

These tips can help in making greater impact in your social media campaigns. Carney Technologies Services provide social media advertising services for your business. Reach out to them at https://www.carneytechnologies.com/ or call 098305 20826 to know more.

6 latest SEO trends that Carney works on

As new businesses are springing up each day, it is important to stay updated with the latest SEO trends if you are going for digital marketing. When working with the top SEO company in Kolkata, be rest assured that the expert minds will be taking care of the latest trends to help you grow better organic search results as well as more leads.

Before moving on to the newest trends of Search Engine Optimization, let us reiterate that to go through the SEO tactics can actually be a long-term process; although the options of Google ads are coming up, there is nothing that can take up the place of organic SEO tactics. Let’s have a look at the top Trends that the SEO agency in Kolkata will be following beyond 2020 –

Voice search

A study in early 2020 showed that about 25% of the mobile queries has become voice searches. While this trend is getting increasingly popular, the type of search queries are also required to be the coping up with the trend. Notice that each of the search queries in a voice search will use long tail phrases and the users will look for an accurate answer to the exact question they asked. This is why optimizing a website for local SEO is getting more and more popular. Voice queries are mostly local because they look for an option nearby and unless you have the answer in bullets or in snippets, your website will rank lower.

Featured snippets

Featured snippets are actually a summary to the answer of the search query. It is displayed on the top of the search engine results and can be in form of both organic as well as paid results. While there has been some significant changes in the Google search engine result page, one of the major reasons that led to this amendment is that the users used to get their answers without clicking. In fact, about 2 million featured snippets revealed that they get more traffic than even the first organic search result options. Options like ‘people also ask’ are also getting popular as a section which offers insight to the related questions and in more in depth manner.

Influencer marketing

About 20% of the businesses have spent their entire marketing budget on influencers. This is because statistics highlighted the importance of influencer marketing specially in sectors like beauty, fashion, travel, E-Commerce and lifestyle. When you work with the top minds of SEO services in Kolkata, they will help you create a proper influencer marketing strategy that provides authentic information and also get positive reviews from the customers. Simply said, the relationship between influencer marketing and SEO is that it helps to generate more traffic, amplify the content reach and also increase the online visibility. There are many companies who do not immediately see a return on investment in this form of marketing because they do not execute the sponsored content in the right manner. Backlinks from the influencers sides also help to enhance the SEO efforts.

BERT and EAT

Bidirectional Encoder Representations From Transformers is here to stay and when you are working as in an SEO expert you will know that this will impact 1 in 10 queries. EAT, the new algorithm update is also here that is looking into all sorts of informational, navigational and transactional searches. They are creating content that matches users intent and based on that, the further analysis of the online marketing strategies are done.

Video

This is going to be the new king of content. Google loves video and will remain as a crucial part of your SEO strategy as well as digital marketing efforts. It has been studied that video is about 50 times more likely to show up on the first page of the search engine results than any web page which has only a plain text. Recently about 62 % of the Google Universal searches include videos. Speaking about content, only the high quality content will be able to beat the competition. There has been a lot of debate about what is the ideal length of a blog post and research shows that the average length of the top 10 results of the blogs that come up on organic results are at least 2000 word. That being said, it is not just the length but a comprehensive approach to the content is very important.

Mobile search

Close to 90% of the internet users are on mobile phones. Also about 40% of the transactions offers are on mobile so Google has moved to mobile first indexing as on 1st July 2019. You have to have a proper optimized SEO for your website that can work with responsive designs and rich snippets on your mobile.

Just when you are thinking that you have a complete understanding of SEO and the algorithm updates, there will be an immediate new trends coming up. This is why to get a holistic approach towards the digital marketing efforts, you need to get in touch with the experts of Carney Technologies Services. To find out more how the expert minds work with the latest SEO trends, visit https://www.carneytechnologies.com/

Key Digital Marketing points for 2020 and beyond

2020 is a year like no other and many marketers are scrambling to keep up the pace. The current social economic and biochemical conditions have dramatically shaped the digital marketing trends. The turmoil all across the globe has definitely shaking economy to its core but even with the unprecedented uncertainty, the world still needs to move on.

The point is, for the marketers to completely understand their performance, metrics and kpis, this has been almost like a litmus test. To survive and thrive again and adapt new strategies that can be quick, precise and authentic required a lot of brainstorming. The experts of digital marketing had stuck around and grind it out to look forward more positive 2021.

Digital marketing trends in the coming year

The fortunate thing is that the doom and gloom is slowly fading away and organizations are cautiously optimistic about how they can carry out their businesses in the future years. 2020 has been thick industries like healthcare, law, education have seen really turbulent times.

We will here see how a comprehensive look at the digital marketing trends can help industries to overcome the crisis.

 Search Engine Optimisation has always been the moving target and it has seen some fundamental changes that must be taken care of by the experts of the digital marketing services in Kolkata. Pay-Per-Click (PPC) Advertising, Conversion Rate Optimization (CRO), Social Media Marketing are the other points that gained importance. However, below are some of the crucial factors no digital marketer can ignore-

User experience

User experience going beyond the buzzword, this is about customer journey from his or her perspective and also understanding their benefit. The Google Webmaster now factors the UX signals into the ranking and organizations must take the core web vitals to understand the pulse of their UX. Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience, as described by Google Webmaster Central. A brief survey of the data revealed that it is more important than the SEO for the companies to deliver relevant and consistent UX along with the well design, friction free journey.

People expect speed and convenience and Google is adjusting its algorithm. So, as a digital marketer you need to prioritize fast loading, easy to use and find, with proper site structure navigation and usability matter and be accessible across all device platforms.

semantic search factors

Semantic search

The SEO world will now be more dictated by how people search for things and it is a tad more complicated than what it was because it will now be semantics. Semantics is the study of words and their relationship in specific context. In 2021 and beyond, the search engines will use a huge amount of data to determine the context and the intent to retrieve the most relevant content. Alexa blog defines this as the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web. Interestingly, there has been about 85% increase in mobile searches that start with ‘can I’, about 65% increase in mobile searches for ‘do I need’ and about 65% increase in mobile searches for ‘should I’. If you look at it, all of them are conversation drivers. The top digital marketing company in Kolkata can help your brand get the content which will be relevant to this kind of searches.

 The five most important points that should be remembered here while creating the content is that –

  • The content should answer the questions
  • Have people optimised content
  • Get proper internal linking
  • Have structured data
  • Should use topic Optimisation versus keyword Optimisation

Search intent

There is a strong believe that in 2021 marketers who understand their audience and by audience we mean the intent of the audience will achieve better organic search results. The Google algorithm has been such that it can interpret all kinds of natural language queries. You have to accommodate content that can suffice to the growing popularity of voice search and voice assistant. Your content should be –

  • Created based on the intent of the target customer
  • Publishing FAQ with very common queries
  • Get research intent-based content requirement
  • Target keywords based on informational, transactional, commercial and local searches

Zero click search results

 In 2019, zero click searches have been more than 50% of all the Google searches. As understood, this is a type of search which provides the information without the need to visit another website to get the more information and undoubtedly Google is good at giving their users all they need on a single SERP page. There can be a glossary of information with the key points involved that tells you about the precise thing that you are looking for.

 Google my business

This is something that you have heard when it comes to local search. There are more than a billion people who try using the Google Maps every month. Because of this huge demand, there is constant release of new features and Google wants to make it easy for their uses. To make it a successful part of your local search you need to update the service availability, business hours and give necessary information on present conditions such as update on covid-19. Share your review form, add proper location managers, create FAQ, give photos of your business or product share regular content.

To have a proper digital search campaign, you need the experts of Carney Technologies Services. To find out more about how the above stated points can be inculcated in your campaign and get a high  result visit https://www.carneytechnologies.com/

Strong SEO- The Marketing Master

What is SEO skills?

Search Engine Optimization (SEO) is one of the pivotal keys to successful digital marketing. SEO skills help in the proper development of a website with effectively controlling of the traffic. SEO technique is the need of the hour as it promises increased brand awareness. It also aims to augment the traffic with more visitors to a developed website. The SEO technique also demands technical calibre for the proper push of the webpage. The SEO skills work for the development of a webpage or website, while aiming the top rail of the web searches. It works with the proper keywords and the metatag words that helps in the proper creation of a webpage. The SEO skills comprise of technical skills and effluent content creation. A SEO analyst not only devices keywords but also uses various SEO tools for the proper control of the traffic. The only bridge between a business and its products is an effective SEO service.

What is your business heading toward? What are its scopes of expansion? Or What should be the next marketing strategy?

Carney Technologies Services is the solution to many such questions.

Carney Technologies Services is one of the best SEO company is Kolkata that promises quality services. It is a confident buzz of the local SEO in Kolkata and one of the most trust worthy SEO service provider of India. Carney Technologies Services aims to promote commercial activities through its efficient SEO services in Kolkata.It has proper sketched plans and a highly skilled SEO team who works for challenging projects, while aiming at the creation of success stories for their clients.

How Digital Marketing Help Your Business

Digital Marketing is imperative in today’s scenario. Irrespective of your business size, a strategic online presence can help to build and grow our market value.
1) Digital Marketing Builds Brand Reputation
2) Digital Marketing is Cost-Effective
3) Target the Potential Audience
4) Increase Search Ranking on Google
5) Maintain A Strong Social Media Presence
6) E-Mail Marketing for repeat visitors

Carney Technologies Services
4th Floor, Karnani Estates
209, A.J.C Bose Road
Kolkata – 700017
Phone – +91-9163298336 /9830520826
info@carneytechnologies.com
www.carneytechnologies.com