Reasons Why Email Marketing Is Important For Your Digital Presence

The pace of innovation and the number of resources available to marketers today is extremely incredible, to say the least. With a whopping count of few thousands companies across more than 50 different marketing categories – SEO, social media, video marketing, mobile apps, and several more, email marketing services in Kolkata is still among the most wanted one.

Email marketing is one category that is consistently performing well years after years. And there is no other reason but that for ten years long, it is the king called email marketing that has been generating the highest rate of interest for marketers. Statistics confirm that for every $1 spent, it is email marketing generates $38 in ROI and at the same time, offers marketers the broadest reach of all the channels available to them. For the same reason, despite of several other tools available to marketers, it is email marketing that walks away with the cake as far as business growth is concerned.

Here are few reasons to prove why your business needs email marketing as a channel you must not ignore.

1. It tops social media for customer acquisition

Well, it is true that social media is an extremely important component in any business’ marketing strategy and is also an innovative channel for interacting with your target audience. It also strengthens your personal relationships with them in the long run. It is undoubtedly the first step towards conversion. But then, if it comes to converting people to followers, buyers, customers, and supporters, nothing beats email marketing.

2. Good value for money and cost effective

Email marketing is not just easy, effective, and inexpensive, but is also something that allows every business owners to reach the largest possible consumer base. And the rate is nearly nothing per email. For a small business on a low budget, not only it is a better choice preferred over traditional marketing channel, but is also fast and the most effective customer acquisition strategy.

3. Personal and Customizable

While dealing with email marketing, you segment your audience into segregated lists where you send a separate list of tailored email message resonating with that particular reader or segment of reader. This offers them the personalized value by addressing every individual entity. It also helps to split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

4. Action focussed

As compared to other strategies of digital marketing, email is something that everyone is more or less familiar with. Every person who is hiring an internet marketing agency in Kolkata is aware how to check mail, reply, forward, click-through, sign-up, and buying straight by clicking. Email is transactional which can be used to direct traffic to your website and ultimately drive sales.   

5. Measurable

Once you start tracking your email marketing using tools and software, it is easily found and checked who all are opening your mails, which links were clicked, and how many people subscribed or unsubscribed. This efficiently gives you a clear picture of how your email campaigns are performing, and hence can help to make adjustments thereby improving the overall effectiveness of the strategy as well as the business as a whole.

6. Emails easily accessible on everyone’s mobile device

Mobile devices are the handiest technological aid we all have. Mobile phones or other mobile devices are so common that it is not a big deal to check their emails all the time. Be it in movie queue, or in the bus, or in the waiting lounge of airport, at the groceries, or anywhere – checking emails is just a click away.

Some people might assume that with the growing popularity and trend of social media marketing on multiple platforms, emails might get pushed back and be ultimately forgotten.  But to tell the truth, email marketing is here to stay as long as official and formal communication is concerned. Beyond that too, it is the typical layman’s way to commute and is exceptionally a strategy that every business must need. Ignoring the same might actually lead you to miss out on a channel that a majority of the world uses, and uses as a prime one.

On the same note, if you are looking for email marketing services in Kolkata that would serve you with the most effective treatment and strategies for your business to make you stand out, we are suggesting you to contact Carney Technologies Services.

They are available on https://www.carneytechnologies.com/ as the finest internet marketing agency in Kolkata and their different services. Call them up at +91-9163298336 to talk to their experts and team.