Before we start, let me ask you a question.
When did you last audit your digital marketing strategy?
In the last six months?
When you fail to see your digital marketing strategies generating a buzz in your targeted audience base, it could mean only one thing. Your digital marketing strategy is falling flat, and you need to update them immediately.
We understand that it is easier said than done. Usually, a full audit of marketing strategy requires some knowledge and time to determine what is working and what isn’t. In reality, without the understanding of the key metrics, it could be hard to track the bugs. In some cases, you might find your campaigns generating revenues – but are they performing at its best? You may never know until you get the entire picture from the metric data.
For a small business owner tracking the metric data could be a difficult task. But, instead of searching, ‘the best digital marketing agency near me,’ to find the glitches in your digital marketing campaign, look out for the following signs for trouble. These signs can indicate whether your digital marketing campaign is hitting or missing the mark. Let’s look at them one by one:
- No relationship between traffic and conversion
Scenario a: The website has high traffic, but low conversion
Scenario b: Website gets lower traffic, but the rate of conversion is on the greater
Among the given scenarios, most entrepreneurs would choose the second one over and over again. As a marketer, you want your website to pull consumers who make the purchase, not just visit the page. In this situation, you have to realise that your digital marketing policy is flawed and needs to be revised.
Just traffic cannot help you in reaching your growth goals. In reality, website traffic is only a part of a digital marketing campaign, but not the entirety of it.
What can you do about it?
For starters, take the help of Google Analytics. The tool can be used for tracking conversions and return of investment (ROI), finding out what is working and what is not.
- No traffic on the website
Previously, we discussed the situation where the campaign receives too much traffic and no conversion. However, not getting any traffic for the website can also be fatal for the promotions. Without traffic, you cannot sell your product/brand. Unfortunately, each platform has its own rule and algorithm for evaluating the content, and you need to run the entire thing accordingly to generate traffic.
What can you do about it?
Since each platform evaluates the content differently, to attract the visitors you have to modify your campaign accordingly. For starters, on Facebook try to work on the organic reach of the content, while on the Instagram pictorial content can help in making an impact. Search and learn what makes each platform tick, can create content accordingly.
- Not giving an adequate amount of time on the marketing strategy
All of us have compiled a half-hearted school or college project the night before the submission date.
This strategy might have worked back in the day, but now it won’t – especially for digital marketing. Experts recommend planning digital marketing strategies to create more relevant campaigns for the brand/product. It means you have to run a search for relevant keywords, take the help of content creators, develop ads that promote your campaign, etc.
What can you do?
As per the experts, running an A/B testing for the campaign could be helpful. You research the consumer taste and preferences to derive a well-formatted campaign that could be helpful for the brand.
Apart from these pointers, you can talk to Carney Technologies Services (your answer to ‘best digital marketing agency near me)’ for more insight on how you can make your digital marketing campaign more effective. Voted as Asia’s Most Trusted Digital Marketing Agency, they know how to run a digital marketing campaign. To know more, visit https://www.carneytechnologies.com/ or call 098305 20826.