Reasons Why Email Marketing Is Important For Your Digital Presence

The pace of innovation and the number of resources available to marketers today is extremely incredible, to say the least. With a whopping count of few thousands companies across more than 50 different marketing categories – SEO, social media, video marketing, mobile apps, and several more, email marketing services in Kolkata is still among the most wanted one.

Email marketing is one category that is consistently performing well years after years. And there is no other reason but that for ten years long, it is the king called email marketing that has been generating the highest rate of interest for marketers. Statistics confirm that for every $1 spent, it is email marketing generates $38 in ROI and at the same time, offers marketers the broadest reach of all the channels available to them. For the same reason, despite of several other tools available to marketers, it is email marketing that walks away with the cake as far as business growth is concerned.

Here are few reasons to prove why your business needs email marketing as a channel you must not ignore.

  1. It tops social media for customer acquisition

Well, it is true that social media is an extremely important component in any business’ marketing strategy and is also an innovative channel for interacting with your target audience. It also strengthens your personal relationships with them in the long run. It is undoubtedly the first step towards conversion. But then, if it comes to converting people to followers, buyers, customers, and supporters, nothing beats email marketing.

  1. Good value for money and cost effective

Email marketing is not just easy, effective, and inexpensive, but is also something that allows every business owners to reach the largest possible consumer base. And the rate is nearly nothing per email. For a small business on a low budget, not only it is a better choice preferred over traditional marketing channel, but is also fast and the most effective customer acquisition strategy.

  1. Personal and Customizable

While dealing with email marketing, you segment your audience into segregated lists where you send a separate list of tailored email message resonating with that particular reader or segment of reader. This offers them the personalized value by addressing every individual entity. It also helps to split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.

  1. Action focussed

As compared to other strategies of digital marketing, email is something that everyone is more or less familiar with. Every person who is hiring an internet marketing agency in Kolkata is aware how to check mail, reply, forward, click-through, sign-up, and buying straight by clicking. Email is transactional which can be used to direct traffic to your website and ultimately drive sales.   

  1. Measurable

Once you start tracking your email marketing using tools and software, it is easily found and checked who all are opening your mails, which links were clicked, and how many people subscribed or unsubscribed. This efficiently gives you a clear picture of how your email campaigns are performing, and hence can help to make adjustments thereby improving the overall effectiveness of the strategy as well as the business as a whole.

  1. Emails easily accessible on everyone’s mobile device

Mobile devices are the handiest technological aid we all have. Mobile phones or other mobile devices are so common that it is not a big deal to check their emails all the time. Be it in movie queue, or in the bus, or in the waiting lounge of airport, at the groceries, or anywhere – checking emails is just a click away.

Some people might assume that with the growing popularity and trend of social media marketing on multiple platforms, emails might get pushed back and be ultimately forgotten.  But to tell the truth, email marketing is here to stay as long as official and formal communication is concerned. Beyond that too, it is the typical layman’s way to commute and is exceptionally a strategy that every business must need. Ignoring the same might actually lead you to miss out on a channel that a majority of the world uses, and uses as a prime one.

On the same note, if you are looking for email marketing services in Kolkata that would serve you with the most effective treatment and strategies for your business to make you stand out, we are suggesting you to contact Carney Technologies Services.

They are available on https://www.carneytechnologies.com/ as the finest internet marketing agency in Kolkata and their different services. Call them up at +91-9163298336 to talk to their experts and team.

How to write SEO content that works in 2020?

Talking about strategies of search engine optimization, there is no website or business that doesn’t need them. If you are looking forward to make your website to Google’s coveted first page, you must learn how to stand out amidst your competitors.

The point is to make your pages rank higher, and to do that, start with the right SEO. Among all the digital methodologies that work to make your business grow, SEO content is the king. To know about it and to keep yourself updated every day, is a tough challenge. Keeping in mind that Google search is evolving consistently and constantly, the trick is to keep up with the pace and to ensure that you are doing the right things.

To begin with, let’s find out how to write for SEO in 2020.

2020 in SEO content is all about mastering new and exciting opportunities to make your content reachable to a wider audience. As per the last algorithm update by Google, it was not surprising that the search engine giant had prioritized audience-focused content.

The year 2020 in technical SEO Content writing has so far been about putting the user first by creating value-rich content. To make it further effective, add in AI and engaging visuals to have the perfect cocktail for a content that is worth every click.

Tips to create the best SEO content for the year that is running and the years to come:

  1. Ideal Client Avatar

The concept of ICA or Ideal Client Avatar often gets overlooked when it comes to content creation. If you want to create content that would directly interact with your target audience, it is important to figure out who they are, what they are looking up for reading, and what their online search is briefly about.  This is crucial for not only your keyword research but also to create content that directs your readers to take action.

It is important to focus on the most favourable characteristics of your customers if you want to create an Ideal Client Avatar. To create highly-targeted content, here are few queries that you must need to answer:

  1. Struggles your audience might be facing right now
  2. Are they taking any actions to overcome these struggles?
  3. Did the solutions work? If not, why?
  4. When it comes to SEO content, what is that one thing they look for?
  5. What, in specific, are they interested in a business?

These questions can be surveyed with the use of Google Forms (or alike) and the answers can be used to inform the keywords you target. That way you can also work on your calls-to-action, and the language you use in your content.

  1. Keyword Mapping

Mapping keywords to search is an important step of content strategy that involves assigning target keywords to your desired pages and posts. In the year 2020, it is extremely important to have search intent at the front and center. This is the most effective way of content creation that finds relevance to mapped keywords.

Another important thing to consider is that you must never shoehorn a keyword into your content just because with an aim for ranking. Instead, take into account what the searchers are trying to find with a certain keyword, and create a tailored content around that.

  1. Topic Expert

In 2020, it is all about E-A-T or Expertise, Authoritativeness, Trustworthiness of content. In other words, the focus must be on creating value-packed content. By value, we mean providing solution to your target audience for the things they are looking for in the web. It is a relative term, and takes a topic expert to get it right.

The best way to pen down content is by writing what you know, and that must include everything that is based on a research done well from reliable sources. At times, adding some credentials is likely to add that extra validity and trust to your audience for the content written.

  1. Guest Posting

Oftentimes, brand authority can be reached by making guest postings. It is a very effective way to attract high-quality backlinks and is successful in roping in lucrative opportunities. Look for sites with readerships that align with your target audience. Find blogs with high social following to help you generate some traffic for your brand.  It is possible that you don’t see any potential for backlinks, but don’t miss out on that.

Hire a ghostwriter who would write expert-level content with the ability to uplift your brand on the map. It must also help you establish you as an authority within your space. Trust us, this has much bigger possibility to generate massive returns, sometimes even better ones that you might get from backlinks.

  1. Multi-Channel Approach

Omnipresence of content is the best way you can reach out to the maximum number of audience and thereby can generate the maximum buzz for your brand.  Well, we ourselves are present everywhere right – Facebook, Instagram, LinkedIn, YouTube, and where not.

It is not possible for any team to work round the clock for circulating content. But then, there are some content marketing strategies that can be followed:

  1. Reduce: Break dense content into bite-size chunks easy to market across multiple channels.
  2. Re-purpose: Reuse of the same piece of content on different platforms.
  3. Re-cycle: Give a revamp to your old content to share with a new audience.
  1. High-Quality Visuals

2020 is the year that welcomes stepping up your image game with the right use of custom graphics, photos, and videos to your content. Not only for the engagement it provides, but the possible consequences for sourcing images from the web is also an added advantage and reason why you must utilize this element.

Go for custom images or photos even if it costs you some extra moolah. Go for outsourcing from affordable graphic design from paid sites, or find designers to do the needful. No wonder, the benefits of using SEO-friendly images are well documented.

  1. Content Optimization Tools

Well, a professional content writer always counts to create search engine optimized content. But even if you don’t hire content writers, you can fill in the gaps with content tools that help with better content and a much organized way to create optimized content in the desired way.

Tools like Grammarly, Hemingway Editor, and others are the best to ensure that your content is user-friendly, engaging, and worth getting visitors’ clicks. While these are best for SEO professionals, SEO content writers can use Surfer SEO, Text Tools, and/or PageOptimizer Pro to ensure that you create content that are keyword-rich and optimized.

These content tools are extra-beneficial when it comes to writing audience-friendly content that would rank and score good in traffic on Google.

  1. Audience Input and Feedback

The benefits of value-based content or audience-focused content are known to the SEO pros.  An essential part of content writing process is collecting relevant inputs from target audience. It can be done by audience surveys and other ways. The questions that can be included in these surveys include blog post topics they find interesting, the products they like, trends they follow, posts they react and share, and so on.

Conducting surveys does include the use of Google Forms and social media surveys to find out the preference of your audience. You would like to figure out how they like the published content and what suggestions they might have for the future. This helps to find out what posts they consider valuable and whether or not you fit their standard. This is the most humbling approach to ensure that you are providing content that satisfy your readers, and not just what you think they would read.

  1. Trending Topics

Isn’t it frustrating to try and rank for a competitive keyword, only to be squeezed out of the SERPs by high-authority sites? But then, can you outrank big-name sites some other ways? Well, you can. Ride the wave of trending topics.

The trick is to stay on top latest trends and to create content, targeting each of those high-traffic keywords. This can be the perfect way to outrank even the biggest sites that are competing with the same keywords.

Trends tend to be short-lived, and that is the reason why you may not generate long-term traffic through this approach. However, trends do ensure a surge in traffic overnight. The key is to put a twist on a trend to make it relevant to your niche and audience. Some of the examples include:

  • Lawyer: You may review a contract meant for a new NFL player’s where you discuss the importance of contract law.
  • Writers: Pen down an article on “how to break the internet” with enough marketing strategies followed by Kim Kardashian’s Paper cover.
  • Marketers: Post about some hit commercials that can teach about marketing.
  • Travel bloggers: How about posting a travel guide with information on coronavirus advisory that helps people stay safe while travelling.

Upon saying that, it is advisable to mention that it is better to refrain from making posts on political or controversial topics (unless it is directly relevant to your brand). Doing so, you may end up in risk involving unnecessary involvement of your audience with negative reactions.

  1. Email List

There are several ways that help email marketing to intensify your SEO results. That includes ability to supplement evergreen post traffic on autopilot. By growing and engaging your email list, you can direct your users towards new content on your site through email automation tools.

Among the most popular ones are Convert Kit and Mailchimp that can successfully help you grow your email list and can also generate more traffic and leads. Another great advantage of investing in email marketing is that you own your list. That means, if anything happens to your site or social media platforms, you can always remarket to your subscribers.

You can also take use of content upgrades namely free checklists, etc to make your readers subscribe. Follow with setting up an email automation platform and then hire an email copywriter to write high-converting email campaigns. This segmentation would help you to nurture set of subscribers till the point they can actually buy the offer that’s most relevant to them.

Conclusion

You are almost there where you know how to create your best SEO content ever this year. While it is always exciting to find what new strategies pop up in 2020 as far as content is concerned. But meanwhile, the above points are the actions to take as of now. You can apply hese data-driven strategies to our content to make the most of them.

Good luck and great going to create high-value, high-converting content that gets your website noticed online.