The arrival and evolution of the internet created and demanded new skill set. To keep up the pace with the demands of a booming job market, going digitally sound is vital. While some traditional marketing strategies still hold water, there is a wealth of new opportunities digitally. Apart from engaging with people in real-time on a more personalized level, it provides business insights through precise consumer data.
It’s 2020 and the debate is still as much as valid as in the yester years. Which is better? Digital Marketing vs Traditional Marketing? Let’s take a closer look and understand what is more valid in terms of your business.
Every good marketing plan should be SMART – Specific, Measurable, Actionable, Results-oriented, and Time-bound. These goals anchor your marketing plan, and help you stay in a budget, and track the company’s progress.
Advantages of Traditional Marketing
Ideal Way to Reach A Mature Demographic
There is an imaginary line of what’s considered ‘older but let’s presume population that’s over 65 years of age is used to a different form of marketing to the Z generation (born after 1994). If your prospects are mature, newspaper, magazine ads, radio and TV commercials, are ideal to reach them.
Reaching local targets
Similarly, billboards, flyers and posters can offer a great return on investment. It is an inexpensive way to get local prospects visit local establishments.
Tangible Promotional Materials Last Forever
Leaflets, posters, flyers, and brochures can be kept for a long time. An interesting survey showed about 5% point-of-purchase event brochures are preserved for over 10 years!
Hard Copy Marketing Materials Are Easier To Remember
There’s something about paper copy which makes recalling easier. In fact, neuroscientists overwhelmingly agree that there are plenty of benefits of reading from paper. Paper is about 21% easier to understand and paper ads are 70% more likely to be remembered.
Advantages of Digital Marketing
Given the tech driven age, there are plenty of Affordable Digital Marketing Company in Kolkata which can help position your brand online. It is a concept of ‘pull’ marketing, that is, when someone is searching for specific information on their devices, they are pulling out solutions or information.
Ideal to Reach Generation Z
Born with a smartphone already, this generation cannot survive without Internet. If your demography consists of them, you have to get a strong online presence.
Budgets Are Easier
If your brand spends $1000 on social media ads every month, the returns will be terrific as opposed to what you can achieve with the same budget on traditional marketing. Also, you can immediately pause any campaign and the spending stops right there.
A/B Testing Timeline Is Greatly Reduced
Digital marketing budgets are flexible and makes it easy to pinpoint top performers. This way, you can remove the non-performing campaigns, analyze results and develop contingency plans.
An Abundance of Data
Facebook, Google, Twitter, and other all the other platforms know everything about their users. Digital campaigns give you the entire analytics and you can learn about your ideal customers. Targeting the buyer personas, you can have a hyper-focused content creation.
Make the world your oyster
With no limitation of locality, small or big, you can execute any type of campaign – nationally, regionally, or locally. With traditional marketing reaching your customer who is a continent away would cost a fortune.
Access To Highly Specialized Experts
With the Digital Marketing Services in Kolkata, you can get the experts in each of the fragments of this business. You get access to a team of specialists who offers valuable insights regarding every aspect of your business.
Understanding the pros and cons of the digital marketing and traditional business is an ongoing debate. Reach out to the experts of a full service digital marketing agency at Carney Technologies Services and make a difference in your business.