6 latest SEO trends that Carney works on

As new businesses are springing up each day, it is important to stay updated with the latest SEO trends if you are going for digital marketing. When working with the top SEO company in Kolkata, be rest assured that the expert minds will be taking care of the latest trends to help you grow better organic search results as well as more leads.

Before moving on to the newest trends of Search Engine Optimization, let us reiterate that to go through the SEO tactics can actually be a long-term process; although the options of Google ads are coming up, there is nothing that can take up the place of organic SEO tactics. Let’s have a look at the top Trends that the SEO agency in Kolkata will be following beyond 2020 –

Voice search

A study in early 2020 showed that about 25% of the mobile queries has become voice searches. While this trend is getting increasingly popular, the type of search queries are also required to be the coping up with the trend. Notice that each of the search queries in a voice search will use long tail phrases and the users will look for an accurate answer to the exact question they asked. This is why optimizing a website for local SEO is getting more and more popular. Voice queries are mostly local because they look for an option nearby and unless you have the answer in bullets or in snippets, your website will rank lower.

Featured snippets

Featured snippets are actually a summary to the answer of the search query. It is displayed on the top of the search engine results and can be in form of both organic as well as paid results. While there has been some significant changes in the Google search engine result page, one of the major reasons that led to this amendment is that the users used to get their answers without clicking. In fact, about 2 million featured snippets revealed that they get more traffic than even the first organic search result options. Options like ‘people also ask’ are also getting popular as a section which offers insight to the related questions and in more in depth manner.

Influencer marketing

About 20% of the businesses have spent their entire marketing budget on influencers. This is because statistics highlighted the importance of influencer marketing specially in sectors like beauty, fashion, travel, E-Commerce and lifestyle. When you work with the top minds of SEO services in Kolkata, they will help you create a proper influencer marketing strategy that provides authentic information and also get positive reviews from the customers. Simply said, the relationship between influencer marketing and SEO is that it helps to generate more traffic, amplify the content reach and also increase the online visibility. There are many companies who do not immediately see a return on investment in this form of marketing because they do not execute the sponsored content in the right manner. Backlinks from the influencers sides also help to enhance the SEO efforts.

BERT and EAT

Bidirectional Encoder Representations From Transformers is here to stay and when you are working as in an SEO expert you will know that this will impact 1 in 10 queries. EAT, the new algorithm update is also here that is looking into all sorts of informational, navigational and transactional searches. They are creating content that matches users intent and based on that, the further analysis of the online marketing strategies are done.

Video

This is going to be the new king of content. Google loves video and will remain as a crucial part of your SEO strategy as well as digital marketing efforts. It has been studied that video is about 50 times more likely to show up on the first page of the search engine results than any web page which has only a plain text. Recently about 62 % of the Google Universal searches include videos. Speaking about content, only the high quality content will be able to beat the competition. There has been a lot of debate about what is the ideal length of a blog post and research shows that the average length of the top 10 results of the blogs that come up on organic results are at least 2000 word. That being said, it is not just the length but a comprehensive approach to the content is very important.

Mobile search

Close to 90% of the internet users are on mobile phones. Also about 40% of the transactions offers are on mobile so Google has moved to mobile first indexing as on 1st July 2019. You have to have a proper optimized SEO for your website that can work with responsive designs and rich snippets on your mobile.

Just when you are thinking that you have a complete understanding of SEO and the algorithm updates, there will be an immediate new trends coming up. This is why to get a holistic approach towards the digital marketing efforts, you need to get in touch with the experts of Carney Technologies Services. To find out more how the expert minds work with the latest SEO trends, visit https://www.carneytechnologies.com/

Significance of PPC Advertising to Scale-up Your Business in Today’s World

In the era of digital marketing and content management, Pay Per Click gives an adrenaline rush to your business. If you are in planning to boost the sales and stay ahead in the competition, planned Google PPC is the new buzzword!

Now you must be thinking about what is Pay Per Click? Pay Per Click is a new-age marketing technique for increasing traffic to a particular website, for which an advertiser requires paying a publisher whenever audience clicks on the ad.

If you’re someone planning to start your business or scale-up revenues on behalf of clients, PPC can be your ultimate game! There are many indispensable benefits of paid search or click ads that you should know before using it.

4 Top Benefits of Pay Per Click Advertising to Increase Sales

  1. Increasing Brand Awareness: The concept of improving brand awareness is not something new to us. Brand knowledge among your target audience helps in strengthening your business, boosting revenues. With Google PPC, you can generate more traffic to your website, letting people know how your firm operates and what it exactly does!

With increasing traffic, your brands start gathering their potential clients. With this powerful tool, improving the audience reach becomes an easier game in the digital world.

  1. Accomplishing both long and short term business goals: Apart from increasing your brand exposure, paid search and display ads helps you to generate hot and warm leads. Moreover, it gives an ace to your long and short term business plans and marketing goals.

PPC can be beneficial in channelizing leads for newsletter signups, boosting subscribers to your e-commerce website, or downloading contents. Through maximization of audience reach, you can undoubtedly increase more prospects with minimal advertisement budget.

  1. PPC comes with statistical data: With multiple business operations and sales generation techniques, it can be tedious for you to measure the conversions. With aneffective PPC campaign, you can keep track of the daily audience reach, the number of clicks, click-through rates and impressions.

Digital Marketing Company in Kolkata

The performance of Pay Per Click advertising comes with detailed insight.With traceable data, you can comprehend the graph of your business better!Moreover, it helps you in understanding your campaign performance and estimating future budgets for better profit generation.

  1. Quick Boost to Your Business: If you still behind your competitors, you ace the game with a bit of optimized approach.Using the latest advertising and digital marketing tools, like paid click services, can give you a steady growth. Unlike search engine optimization, the process does not require a lot of time and input and shows quick results.

When compared with organic marketing techniques, it gives a steady audience reach within a short span. Also, you can spontaneously connect with your target audiences that are no longer limited to a confined area!

A Final Word

With proper Google algorithms and Ads fixing, the positioning of your ads can leverage an enormous conversion rate with a strategic Google PPC campaign. Planning and channelizing the ads can give a long revenue cycle with a steady conversion ratio.

So, what are you waiting for now? Join your hands with our PPC specialists at Carney and be the trendsetter of the digital world.

Want to improve your organic search ranking?

To fight the tough competition, and to take your business to an organic search ranking worth noticeable on Google’s front pages, you must avail the best SEO services in Kolkata that offer you ground- breaking results in return. SEO services that prevail for start-ups, for ecommerce properties, and global as well as local SEO based results, along with ORM are the ones that can boost your business high. You can trust Carney Technologies Services with these services and more. Contact them on https://www.carneytechnologies.com/ or call at +91-9163298336 to talk in details.