How is XML Sitemap Extremely Important for SEO?

Those who are unaware of the important contribution of XML sitemap in Search Engine Optimization should get to know about it. A Sitemap is a directory or guide that holds the information and details for the web page of websites. The information that the Sitemap catches are all listed in a specific search query, along with all the pages within the directory listed in a logical hierarchy.

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The Sitemap has two main categories, XML and HTML. These two sitemaps are based on a very unique structure in which they are not identified by the end-user at all. It is only used as a way to inform the search-engine of few simple details like:

  • To know how often the content page is updated
  • To know about the content within a page
  • The general importance of the pages and the relevance of it all
  • The use of Sitemap enhances the navigation capabilities of the website by making it more accessible and user-friendly.

What is a sitemap in SEO?

Since the competition in the industry is growing and there are tons of website that ranks high in the search engine. Getting ahead with the competition is challenging and Sitemap helps in optimizing the website with a help of SEO. This strengthens the chances of visibility for the website and helps them to rank higher on the search engine page.

The search engine crawl the website and meta-tags are the first things that comes into the radar. The next thing that should be in place is the originality of the content. The HTML Sitemaps are created and placed on the homepage to make sure it has all the core information it needs for ranking. It will help the visitors to read each information of the website easily.

Which websites need a sitemap?

There are various ways to learn the importance of the Sitemap and which websites need them the most. However, Google claims that these few websites need the Sitemap the most.

•             The website with maximum content and are not linked nicely

•             The large website

•             The new website

•             Lastly, the websites with some oozing media content

To say the least, all kinds of websites require the Sitemap at one point or the other.

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Are there any risks to having a sitemap?

There is a debate over this statement and the readers must have a clear statement about this. And most people take the grey zone and avoid picking black or white. Sitemaps are unique and a wonderful part of SEO and it poses no threat to the website and only works on benefitting the website. The best part is, a website can benefit from the XML sitemap in SEO, but the website will never be penalized for not having one. 

Google confirmed that the website will not be held at risk if they have Sitemap, because it highly contributes to making the website rank and being visible. Digital marketing services work profusely to get a brand website to rank and Sitemap plays an important part. It eases the task and the website is visible to the global audience without any side effects.

Studying the Sitemap in SEO will help the brand reach its full potential and allow the brand website to reach the global audience and search engine ranking list in a better way.  

6 Ways You Can Survive The Post Pandemic Marketing Strategies

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As the world is grappling with covid-19, it is crucial to take into account what the post covid world is going to be – specially in the digital marketing field. The pandemic has quickened the speed at which the companies were going digital and has given new power to many industries by going online. There has been a never seen before dependence on Amazon and Zoom which means that the digital marketers will need to be more reliant on technology for their advantage to thrive in today’s world.

Here are the top post pandemic marketing strategies that you need to keep in mind to be beneficial

Focus on the existing team of customers

If you are struggling to get new customers, make sure the first thing you need to keep in mind is to focus on the ones that you still had even during the economic downturn.  Apart from creating services and ad campaigns that you are planning for the new customers, you also need to focus on the campaigns that take into account the issues and the concerns of your existing clients. This can hurt your cash flow for the short term but will help to create loyal customers. The point is, you need to give priority to those customers, clients, and co-workers who were there with you during the tough times and so it is now your turn to pay them back by keeping in mind their demands and requirements.

Getting mostly online

As a professional digital marketing company in India, Carney Technologies Services have helped hundreds of small and midsize companies to grow their business online. With travel restrictions during this pandemic, it is no surprise that when you are going online you will be able to keep up with the trend. Creating your social media campaigns with a focus for home based workers and highlighting on the e-commerce trends and channels which is in tandem with the present day scenario, it can help to maintain the popularity of your services. For instance, you can automate your email communications through a cloud ERP software.  You need to invest on a good customer relationship management software, host informative webinars that can attract customers and  support employees work from home needs.

Invest in Facebook ads

As more people are spending time at home and also social media, it is important that you carefully invest in the revenue from the PPC. As the revenue through PPC ads have skyrocketed during the pandemic, using the social media ads are a good way to tell people that you aim to be a very significant part of the ‘new normal’. Facebook as are otherwise quite affordable ventures even for the local businesses. It can help to bring in change to your business. It can be exclusive discounts, promotions or giveaway contests. Online ads need to be engaging, affordable, and well targeted, because they offer you the ability to truly scale your business. With Facebook’s granular audience targeting capabilities, it is possible to segregate customers on the basis of gender, location, hobbies and interest, profession and more.

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Exclusive deals and offers

When you are working with the expert minds of digital marketing company in India, they will tell you how important it is to run exclusive deals and offers through the social media channels. Social media platforms as well as promotional emails can be used to make the advertisements and announcements. It helps to get in touch with the new leads as well as keep the old customers updated with your venture.

Overhauled communication strategy

As the priorities and schedules change for people, you should understand that the previous communication strategy will not be the right one. You need to be think about how to write your newsletters or how to create attractive content that in general can be more strategic. This means you have to redo your entire content calendar and focus on the current priorities, painpoint and demands of the customers. You need to understand how the customers can be geared towards purchasing your product and services.

Use the main paid advertising channels

PPC has definitely been one of the best choices but you need to find out the other paid channels that can work well for your business such as Instagram, or linkedin.

Visit www.carneytechnologies.com.

Everything You Need To Know About Sitemaps

There are various programs running at the back of a website. However, a sitemap is special and it holds an important place in website ranking and attracting the right audience. Sitemap is important because it helps Google in indexing and crawling a website’s content. Let’s find out more!

What Is a Sitemap?

Consider sitemap as a blueprint of your website. It is designed to help search engines find your website after crawling and indexing your web content and analyzing the target keywords. The sitemap is also responsible to reveal the important pages of your website. If you are still unable to understand, then these four main types of sitemaps will help you understand.

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Four main types of sitemaps:

Normal XML Sitemap: this is one of the most common types of sitemap, which is usually present in the form of XML Sitemap in SEO. It is responsible to link different pages on a particular website.

Video Sitemap: this sitemap is responsible to handle video content on the website

News Sitemap: This sitemap hunts down the content from the site and published after approval on Google news.

Image Sitemap: This sitemap finds all the important images present on the website.

Why are Sitemaps Important?

Most of the search engines like Yahoo, Google, and Bing use your sitemap to locate the different page on your site. It will be easier for Google to crawl on your website if the pages are properly interlinked with one another. This represents the importance of a sitemap and that people can work without them for some time. However, a sitemap is needed because it contributes to the SEO efforts. One wouldn’t even know and the website will see the day when sitemap can come in handy.

Google, for instance, identifies web pages primarily by connections. And if your website is completely new and has only a couple of existing backlinks, a sitemap can help Google locate sites on your website. Or maybe you’re running a 5 million-page e-commerce platform. If you Ideally have an internal connection and have a lot of external connections, Google would have a rough time locating any of those pages. That is when sitemaps come into the picture.

Check your own XML sitemap!

Now, you know how valuable an XML sitemap is to have. Getting one will boost the SEO of your web for the long term. If you apply the correct URLs to it, Google can quickly view the most popular places and articles. Google will now be able to quickly locate updated content, so they know when it is time to crawl a URL again. Finally, adding the XML sitemap to the Google Search Console helps Google to easily locate your sitemap and enables it to find out the sitemap error.

Important FAQ’s

Where do I put an XML sitemap?

The sitemap must be put in the root directory of an HTML server, this is helpful for the crawlers. It must look something like http://example.com/sitemap.xml.

Is sitemap XML important for SEO?

A decent XML sitemap functions as a website guide that guides Google to all of the relevant sites. For SEO, XML sitemaps can be fine, as they help Google to find the important website pages easily, even though the internal connectivity is not flawless. What they are and how they make you rank higher is explained in this post.

What does a Sitemap look like?

A sitemap is a file that includes a list of all the web pages that search engines or users can reach. It can appear like the contents page of a book, except that the links are parts. An HTML Sitemap in SEO is a link-listing web page that helps the Google crawl to do the work. These are usually linked to the website’s most relevant sections and sites.

If one really wants a different approach for their website, then getting a professional team to deal with the digital marketing services in Kolkata is important.

How Content Marketing Helps Grow Your Business

Content marketing is the most convenient form of marketing that costs little yet brings back rewarding profits. All you need to do is follow a strategy and find your business featuring at the peak of the digital search pages. Although strategies for each business differ and need a lot of intense planning, you can do it yourself with some help from other digital sources or you can depend on a competent Content marketing agency in Kolkata.  

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Starting with content marketing 

The first step in using content marketing for your business is to assess your business model and its suitability to content marketing. Every business is suitable for content marketing, but you must decide what your focus areas would be in the digital communication platforms. What will your channel of communication be and what kind of communication you think would be effective? Content marketing costs less yet it is a long-term strategy and therefore you should see that you have the resource to support this long-term marketing plan.  

Effective website

Businesses are looking for conversion through their products and services. Effective content marketing draws your audience towards your website, which is the next step towards conversion, by building a user-friendly attractive website. Content marketing aims to convince your audience who are following you on the digital platform to take the next step and view your product and service on your website. 

Content that reflects on social platforms matter

Coming to how this is done. Content refers to blogs, images, videos, webinars, Vlogs anything that offers interesting and knowledgeable information creating a buzz about your product. It intelligently stages your product on social media and markets them cleverly, relates the information without being direct, subtly making way for the brand to be embedded in the viewer’s mind. 

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Understanding your audience

Not only does this require a good marketing strategy with advertising acumen, but intense planning is needed so that one is not repetitive. Following competitors and keeping yourself different but not too out of track, reading and following the audience psyche and observing the trends in digital marketing. Using the latest tools introduced by the search engine platforms and applying them in their most exhaustive capacity to bolster your product performance online. 

Boosting content on the search engine  

Content marketing starts from the search engine and Google, being the leader, offers ample scope of content marketing. Ensuring that your product or service features highly through SEO with the use of strategic keywords, backlinks and other procedures to attract the desired traffic. 

Conclusion

Connect with the https://www.carneytechnologies.com/ if you want to succeed with content marketing. They are one of the foremost companies that began marketing with content creation in Kolkata for the digital space. With a huge experience backing them, they have helped companies in Kolkata and around the world to succeed through content marketing. If you are looking for business growth through digital marketing, you know where to reach. 

Effective SEO harnessing the XML Tags

Though we understand the value of submitting a site map to help Google crawl better into your site, it does not seem as easy as it appears. XML sitemap in SEO has many nuances and digital marketing services consider all these indicators before using the sitemap as an effective way to get the URL recognized by Google. Before we get any further let’s understand what an XML 

sitemap is. It draws a path for Google while crawling, indicating the available content and directing google towards it. Those websites that have several pages that exceed thousands, those that have an intricate website architecture, those that keep adding pages to their present site and content, those that have orphan pages or weak external links and internal links, for them the faster indexation is very important. 

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Though the search engine can crawl through your web page without a site map it helps the search engine if you lay down a sitemap to locate quality search pages. Also, let us find out how SEO uses each tag to ensure a visit to the page and content. 

The LOC (location) Tag

Reflecting the site procedure whether the site is http or https or if you have included the www or excluded it are all indicated in this tag. It is also indicated whether your page can incorporate hreflang handling (the flexibility of choosing a foreign language). 

Lastmod (the content that was last modified) Tag

This is an extensively used tag by SEO that communicates to Google when the page content has been last modified with date and time. John Mueller emphasizes this tag saying this is critical as it helps Google understand who the actual publisher of the content is and also updates the content with fresh information provided the change is relevant and meaningful. If there is an attempt to hoodwink Google, you will be fiercely penalized.

Priority Tag

Helping the Search Engine crawler understand the importance of the URL and your scale of 0-1, where 1 has priority over 0. However, if all pages are indicated as one, the search engine will ignore every page. 

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Changefreq (Change frequently) Tag

This was considered highly valuable until some time. Frequently changing the site content would draw the attention of the search engine towards the site. However, now it has been observed and verified by Mueller, that this does not make any difference to SEO. 

Conclusion

Digital marketing services are the most reliable authorities to help you get a high rank in the Google Search Engine. They take care of a plethora of indicators that determine your rank on the search engine. If you wish to have your digital objectives recognized Best SEO Agency in Kolkata is your most dependable service provider that will take your business forward setting up the most effective digital techniques for your business. 

Traditional VS Digital Marketing

The arrival and evolution of the internet created and demanded new skill set. To keep up the pace with the demands of a booming job market, going digitally sound is vital. While some traditional marketing strategies still hold water, there is a wealth of new opportunities digitally. Apart from engaging with people in real-time on a more personalized level, it provides business insights through precise consumer data.

It’s 2020 and the debate is still as much as valid as in the yester years. Which is better? Digital Marketing vs Traditional Marketing? Let’s take a closer look and understand what is more valid in terms of your business.

Every good marketing plan should be SMART – Specific, Measurable, Actionable, Results-oriented, and Time-bound. These goals anchor your marketing plan, and help you stay in a budget, and track the company’s progress.

Advantages of Traditional Marketing

Ideal Way to Reach A Mature Demographic

There is an imaginary line of what’s considered ‘older but let’s presume population that’s over 65 years of age is used to a different form of marketing to the Z generation (born after 1994). If your prospects are mature, newspaper, magazine ads, radio and TV commercials, are ideal to reach them.

Reaching local targets

Similarly, billboards, flyers and posters can offer a great return on investment. It is an inexpensive way to get local prospects visit local establishments.

Tangible Promotional Materials Last Forever

Leaflets, posters, flyers, and brochures can be kept for a long time. An interesting survey showed about 5% point-of-purchase event brochures are preserved for over 10 years!

Hard Copy Marketing Materials Are Easier To Remember

There’s something about paper copy which makes recalling easier. In fact, neuroscientists overwhelmingly agree that there are plenty of benefits of reading from paper. Paper is about 21% easier to understand and paper ads are 70% more likely to be remembered.

Advantages of Digital Marketing

Given the tech driven age, there are plenty of Affordable Digital Marketing Company in Kolkata which can help position your brand online. It is a concept of ‘pull’ marketing, that is, when someone is searching for specific information on their devices, they are pulling out solutions or information.

Ideal to Reach Generation Z

Born with a smartphone already, this generation cannot survive without Internet. If your demography consists of them, you have to get a strong online presence.

Budgets Are Easier

If your brand spends $1000 on social media ads every month, the returns will be terrific as opposed to what you can achieve with the same budget on traditional marketing. Also, you can immediately pause any campaign and the spending stops right there.

A/B Testing Timeline Is Greatly Reduced

Digital marketing budgets are flexible and makes it easy to pinpoint top performers. This way, you can remove the non-performing campaigns,  analyze results and develop contingency plans.

An Abundance of Data

Facebook, Google, Twitter, and other all the other platforms know everything about their users. Digital campaigns give you the entire analytics and you can learn about your ideal customers. Targeting the buyer personas, you can have a hyper-focused content creation.

Make the world your oyster

With no limitation of locality, small or big, you can execute any type of campaign – nationally, regionally, or locally. With traditional marketing reaching your customer who is a continent away would cost a fortune.

Access To Highly Specialized Experts

With the Digital Marketing Services in Kolkata, you can get the experts in each of the fragments of this business. You get access to a team of specialists who offers valuable insights regarding every aspect of your business.

Understanding the pros and cons of the digital marketing and traditional business is an ongoing debate. Reach out to the experts of a full service digital marketing agency at Carney Technologies Services and make a difference in your business.

6 latest SEO trends that Carney works on

As new businesses are springing up each day, it is important to stay updated with the latest SEO trends if you are going for digital marketing. When working with the top SEO company in Kolkata, be rest assured that the expert minds will be taking care of the latest trends to help you grow better organic search results as well as more leads.

Before moving on to the newest trends of Search Engine Optimization, let us reiterate that to go through the SEO tactics can actually be a long-term process; although the options of Google ads are coming up, there is nothing that can take up the place of organic SEO tactics. Let’s have a look at the top Trends that the SEO agency in Kolkata will be following beyond 2020 –

Voice search

A study in early 2020 showed that about 25% of the mobile queries has become voice searches. While this trend is getting increasingly popular, the type of search queries are also required to be the coping up with the trend. Notice that each of the search queries in a voice search will use long tail phrases and the users will look for an accurate answer to the exact question they asked. This is why optimizing a website for local SEO is getting more and more popular. Voice queries are mostly local because they look for an option nearby and unless you have the answer in bullets or in snippets, your website will rank lower.

Featured snippets

Featured snippets are actually a summary to the answer of the search query. It is displayed on the top of the search engine results and can be in form of both organic as well as paid results. While there has been some significant changes in the Google search engine result page, one of the major reasons that led to this amendment is that the users used to get their answers without clicking. In fact, about 2 million featured snippets revealed that they get more traffic than even the first organic search result options. Options like ‘people also ask’ are also getting popular as a section which offers insight to the related questions and in more in depth manner.

Influencer marketing

About 20% of the businesses have spent their entire marketing budget on influencers. This is because statistics highlighted the importance of influencer marketing specially in sectors like beauty, fashion, travel, E-Commerce and lifestyle. When you work with the top minds of SEO services in Kolkata, they will help you create a proper influencer marketing strategy that provides authentic information and also get positive reviews from the customers. Simply said, the relationship between influencer marketing and SEO is that it helps to generate more traffic, amplify the content reach and also increase the online visibility. There are many companies who do not immediately see a return on investment in this form of marketing because they do not execute the sponsored content in the right manner. Backlinks from the influencers sides also help to enhance the SEO efforts.

BERT and EAT

Bidirectional Encoder Representations From Transformers is here to stay and when you are working as in an SEO expert you will know that this will impact 1 in 10 queries. EAT, the new algorithm update is also here that is looking into all sorts of informational, navigational and transactional searches. They are creating content that matches users intent and based on that, the further analysis of the online marketing strategies are done.

Video

This is going to be the new king of content. Google loves video and will remain as a crucial part of your SEO strategy as well as digital marketing efforts. It has been studied that video is about 50 times more likely to show up on the first page of the search engine results than any web page which has only a plain text. Recently about 62 % of the Google Universal searches include videos. Speaking about content, only the high quality content will be able to beat the competition. There has been a lot of debate about what is the ideal length of a blog post and research shows that the average length of the top 10 results of the blogs that come up on organic results are at least 2000 word. That being said, it is not just the length but a comprehensive approach to the content is very important.

Mobile search

Close to 90% of the internet users are on mobile phones. Also about 40% of the transactions offers are on mobile so Google has moved to mobile first indexing as on 1st July 2019. You have to have a proper optimized SEO for your website that can work with responsive designs and rich snippets on your mobile.

Just when you are thinking that you have a complete understanding of SEO and the algorithm updates, there will be an immediate new trends coming up. This is why to get a holistic approach towards the digital marketing efforts, you need to get in touch with the experts of Carney Technologies Services. To find out more how the expert minds work with the latest SEO trends, visit https://www.carneytechnologies.com/

Significance of PPC Advertising to Scale-up Your Business in Today’s World

In the era of digital marketing and content management, Pay Per Click gives an adrenaline rush to your business. If you are in planning to boost the sales and stay ahead in the competition, planned Google PPC is the new buzzword!

Now you must be thinking about what is Pay Per Click? Pay Per Click is a new-age marketing technique for increasing traffic to a particular website, for which an advertiser requires paying a publisher whenever audience clicks on the ad.

If you’re someone planning to start your business or scale-up revenues on behalf of clients, PPC can be your ultimate game! There are many indispensable benefits of paid search or click ads that you should know before using it.

4 Top Benefits of Pay Per Click Advertising to Increase Sales

  1. Increasing Brand Awareness: The concept of improving brand awareness is not something new to us. Brand knowledge among your target audience helps in strengthening your business, boosting revenues. With Google PPC, you can generate more traffic to your website, letting people know how your firm operates and what it exactly does!

With increasing traffic, your brands start gathering their potential clients. With this powerful tool, improving the audience reach becomes an easier game in the digital world.

  1. Accomplishing both long and short term business goals: Apart from increasing your brand exposure, paid search and display ads helps you to generate hot and warm leads. Moreover, it gives an ace to your long and short term business plans and marketing goals.

PPC can be beneficial in channelizing leads for newsletter signups, boosting subscribers to your e-commerce website, or downloading contents. Through maximization of audience reach, you can undoubtedly increase more prospects with minimal advertisement budget.

  1. PPC comes with statistical data: With multiple business operations and sales generation techniques, it can be tedious for you to measure the conversions. With aneffective PPC campaign, you can keep track of the daily audience reach, the number of clicks, click-through rates and impressions.

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The performance of Pay Per Click advertising comes with detailed insight.With traceable data, you can comprehend the graph of your business better!Moreover, it helps you in understanding your campaign performance and estimating future budgets for better profit generation.

  1. Quick Boost to Your Business: If you still behind your competitors, you ace the game with a bit of optimized approach.Using the latest advertising and digital marketing tools, like paid click services, can give you a steady growth. Unlike search engine optimization, the process does not require a lot of time and input and shows quick results.

When compared with organic marketing techniques, it gives a steady audience reach within a short span. Also, you can spontaneously connect with your target audiences that are no longer limited to a confined area!

A Final Word

With proper Google algorithms and Ads fixing, the positioning of your ads can leverage an enormous conversion rate with a strategic Google PPC campaign. Planning and channelizing the ads can give a long revenue cycle with a steady conversion ratio.

So, what are you waiting for now? Join your hands with our PPC specialists at Carney and be the trendsetter of the digital world.

Want to improve your organic search ranking?

To fight the tough competition, and to take your business to an organic search ranking worth noticeable on Google’s front pages, you must avail the best SEO services in Kolkata that offer you ground- breaking results in return. SEO services that prevail for start-ups, for ecommerce properties, and global as well as local SEO based results, along with ORM are the ones that can boost your business high. You can trust Carney Technologies Services with these services and more. Contact them on https://www.carneytechnologies.com/ or call at +91-9163298336 to talk in details.