Those who are unaware of the important contribution of XML sitemap in Search Engine Optimization should get to know about it. A Sitemap is a directory or guide that holds the information and details for the web page of websites. The information that the Sitemap catches are all listed in a specific search query, along with all the pages within the directory listed in a logical hierarchy.
The Sitemap has two main categories, XML and HTML. These two sitemaps are based on a very unique structure in which they are not identified by the end-user at all. It is only used as a way to inform the search-engine of few simple details like:
- To know how often the content page is updated
- To know about the content within a page
- The general importance of the pages and the relevance of it all
- The use of Sitemap enhances the navigation capabilities of the website by making it more accessible and user-friendly.
What is a sitemap in SEO?
Since the competition in the industry is growing and there are tons of website that ranks high in the search engine. Getting ahead with the competition is challenging and Sitemap helps in optimizing the website with a help of SEO. This strengthens the chances of visibility for the website and helps them to rank higher on the search engine page.
The search engine crawl the website and meta-tags are the first things that comes into the radar. The next thing that should be in place is the originality of the content. The HTML Sitemaps are created and placed on the homepage to make sure it has all the core information it needs for ranking. It will help the visitors to read each information of the website easily.
Which websites need a sitemap?
There are various ways to learn the importance of the Sitemap and which websites need them the most. However, Google claims that these few websites need the Sitemap the most.
• The website with maximum content and are not linked nicely
• The large website
• The new website
• Lastly, the websites with some oozing media content
To say the least, all kinds of websites require the Sitemap at one point or the other.
Are there any risks to having a sitemap?
There is a debate over this statement and the readers must have a clear statement about this. And most people take the grey zone and avoid picking black or white. Sitemaps are unique and a wonderful part of SEO and it poses no threat to the website and only works on benefitting the website. The best part is, a website can benefit from the XML sitemap in SEO, but the website will never be penalized for not having one.
Google confirmed that the website will not be held at risk if they have Sitemap, because it highly contributes to making the website rank and being visible. Digital marketing services work profusely to get a brand website to rank and Sitemap plays an important part. It eases the task and the website is visible to the global audience without any side effects.
Studying the Sitemap in SEO will help the brand reach its full potential and allow the brand website to reach the global audience and search engine ranking list in a better way.