As the world is grappling with covid-19, it is crucial to take into account what the post covid world is going to be – specially in the digital marketing field. The pandemic has quickened the speed at which the companies were going digital and has given new power to many industries by going online. There has been a never seen before dependence on Amazon and Zoom which means that the digital marketers will need to be more reliant on technology for their advantage to thrive in today’s world.
Here are the top post pandemic marketing strategies that you need to keep in mind to be beneficial
Focus on the existing team of customers
If you are struggling to get new customers, make sure the first thing you need to keep in mind is to focus on the ones that you still had even during the economic downturn. Apart from creating services and ad campaigns that you are planning for the new customers, you also need to focus on the campaigns that take into account the issues and the concerns of your existing clients. This can hurt your cash flow for the short term but will help to create loyal customers. The point is, you need to give priority to those customers, clients, and co-workers who were there with you during the tough times and so it is now your turn to pay them back by keeping in mind their demands and requirements.
Getting mostly online
As a professional digital marketing company in India, Carney Technologies Services have helped hundreds of small and midsize companies to grow their business online. With travel restrictions during this pandemic, it is no surprise that when you are going online you will be able to keep up with the trend. Creating your social media campaigns with a focus for home based workers and highlighting on the e-commerce trends and channels which is in tandem with the present day scenario, it can help to maintain the popularity of your services. For instance, you can automate your email communications through a cloud ERP software. You need to invest on a good customer relationship management software, host informative webinars that can attract customers and support employees work from home needs.
Invest in Facebook ads
As more people are spending time at home and also social media, it is important that you carefully invest in the revenue from the PPC. As the revenue through PPC ads have skyrocketed during the pandemic, using the social media ads are a good way to tell people that you aim to be a very significant part of the ‘new normal’. Facebook as are otherwise quite affordable ventures even for the local businesses. It can help to bring in change to your business. It can be exclusive discounts, promotions or giveaway contests. Online ads need to be engaging, affordable, and well targeted, because they offer you the ability to truly scale your business. With Facebook’s granular audience targeting capabilities, it is possible to segregate customers on the basis of gender, location, hobbies and interest, profession and more.
Exclusive deals and offers
When you are working with the expert minds of digital marketing company in India, they will tell you how important it is to run exclusive deals and offers through the social media channels. Social media platforms as well as promotional emails can be used to make the advertisements and announcements. It helps to get in touch with the new leads as well as keep the old customers updated with your venture.
Overhauled communication strategy
As the priorities and schedules change for people, you should understand that the previous communication strategy will not be the right one. You need to be think about how to write your newsletters or how to create attractive content that in general can be more strategic. This means you have to redo your entire content calendar and focus on the current priorities, painpoint and demands of the customers. You need to understand how the customers can be geared towards purchasing your product and services.
Use the main paid advertising channels
PPC has definitely been one of the best choices but you need to find out the other paid channels that can work well for your business such as Instagram, or linkedin.