How Generative Engine Optimization Strategies Help Fix Website Traffic Drops?

There is no denying that Artificial Intelligence is gradually reshaping the world, especially the digital marketing industry. As users switch to AI-based conversational tools, businesses need to make major changes to fix website traffic drops and stay visible online. That is how generative engine optimization enters the scenario.

If you have been experiencing website traffic decline since a long, you can join hands with several others facing the same heat. The evolving algorithms of search engines, prevalence of AI- generated content in the web and changing user behaviors are making businesses dance to their toes to maintain online visibility. Clearly, traditional SEO can no longer cut through the noise alone. To future-proof your business truly, using generative engine optimization can make a difference.

So, let us dive into the techniques of using generative engine optimization strategy to fix website traffic drops but before that a quick snapshot of this procedure.

What Is Generative Engine Optimization?

GEO refers to optimization of your content strategically for generative AI assistants and AI-powered search engines like Search Generative Experience from Google, ChatGPT, and Copilot from Microsoft. Unlike traditional SEO that largely focuses on backlinks, the cornerstone of GEO is content relevance, context, and structured data that the generative engines understand and surface in conversational queries. To put it simply, GEO ensures that your content is cited, chosen, and summarized by AI when users search for information. So, if you have been desperately trying to fix organic visibility issues in vain, GEO might help you sort the issues now.

Here are the traffic recovery tips that GEO brings about for businesses:

Creating Answer-Based And Conversational Content

Generative engines leverage content that directly answers the queries of users. Gone are the days of long and meandering introductions ; now, you have to focus Q & A format, structured headings, along with clear and informative language. For instance, a renewed way of starting content would be providing an accurate answer and then switching to detailed explanations. For Google ranking drop, this would make a preferable start.

Adding Schema Or Structured Data Markup

Structured data or schema markup allow search engines to understand the purpose of the content and helps prevent SEO ranking loss to a great extent. Furthermore, it helps improve visibility in AI summaries and rich results. Some of the schema types are:

• Article
• Product
• FAQ page
• Local business
• How-to

Adding date of publishing the content, the name of the author and review markup helps improve trust and credibility.

Optimizing Or Entities And Not Keywords Only

Generative AI does not rely on keywords solely but on brands, people, and places. That’s why renowned SEO services in Kolkata are focusing on semantic SEO to optimize content.

Renewing Existing Content

Old blog posts and static content might not be visible to generative engines. Therefore, using GEO techniques requires reformatting existing content so that they align with AI and summarizes the data. Here are the traffic recovery tips to follow:

• Update old posts with new stats or insights
• Add FAQs at the end
• Break up large paragraphs with headers, bullet points, and tables
• Include direct answers and quotes AI can lift

Using AI To Your Advantage

Using AI to optimize the content creation process is beneficial when dealing with keyword ranking drop. Here is how:

• Use AI tools like to generate outlines, FAQs, summaries, and schema
• Use AI for content briefs or optimization
• Experiment with voice search and conversational queries

As AI-driven search becomes the norm, sticking to old-school SEO tactics will continue to hurt your visibility. With Generative Engine Optimization tactics, you can future-proof your traffic and put your brand directly into AI-generated answers. Are you struggling with dropping traffic website? Collaborate with Carney Technologies Services, a digital marketing agency in Kolkata to turn things around and bring good results.