Effective SEO harnessing the XML Tags

Though we understand the value of submitting a site map to help Google crawl better into your site, it does not seem as easy as it appears. XML sitemap in SEO has many nuances and digital marketing services consider all these indicators before using the sitemap as an effective way to get the URL recognized by Google. Before we get any further let’s understand what an XML 

sitemap is. It draws a path for Google while crawling, indicating the available content and directing google towards it. Those websites that have several pages that exceed thousands, those that have an intricate website architecture, those that keep adding pages to their present site and content, those that have orphan pages or weak external links and internal links, for them the faster indexation is very important. 

Best SEO Agency in Kolkata

Though the search engine can crawl through your web page without a site map it helps the search engine if you lay down a sitemap to locate quality search pages. Also, let us find out how SEO uses each tag to ensure a visit to the page and content. 

The LOC (location) Tag

Reflecting the site procedure whether the site is http or https or if you have included the www or excluded it are all indicated in this tag. It is also indicated whether your page can incorporate hreflang handling (the flexibility of choosing a foreign language). 

Lastmod (the content that was last modified) Tag

This is an extensively used tag by SEO that communicates to Google when the page content has been last modified with date and time. John Mueller emphasizes this tag saying this is critical as it helps Google understand who the actual publisher of the content is and also updates the content with fresh information provided the change is relevant and meaningful. If there is an attempt to hoodwink Google, you will be fiercely penalized.

Priority Tag

Helping the Search Engine crawler understand the importance of the URL and your scale of 0-1, where 1 has priority over 0. However, if all pages are indicated as one, the search engine will ignore every page. 

digital marketing services Kolkata

Changefreq (Change frequently) Tag

This was considered highly valuable until some time. Frequently changing the site content would draw the attention of the search engine towards the site. However, now it has been observed and verified by Mueller, that this does not make any difference to SEO. 

Conclusion

Digital marketing services are the most reliable authorities to help you get a high rank in the Google Search Engine. They take care of a plethora of indicators that determine your rank on the search engine. If you wish to have your digital objectives recognized Best SEO Agency in Kolkata is your most dependable service provider that will take your business forward setting up the most effective digital techniques for your business. 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s