Making the right choice when it comes to your next SEO firm can have a significant impact on both your company and your bank account. Choosing between a good and bad SEO professionally may mean the difference between a spike in organic traffic and a drop in Google rankings. However, with the right SEO partner, companies of all sizes can boost revenue while lowering advertisement costs, all while enhancing user experience. Here are five things every entrepreneur should think about before signing a contract with a new SEO agency in Kolkata –
Avoid someone who speaks about SEO abtractly
The method of optimising your website for organic traffic, known as SEO, is complicated, which means it’s sometimes misunderstood. People who pretend to be experts on Google’s algorithms or who overestimate the mystery surrounding SEO are almost always misleading. Shortcuts like purchasing links, keyword stuffing, and cloaking can also cause your website to be demoted by search engines. Since they break the rules of search engines, these methods are referred to as Black Hat SEO.
Be specific about your goals
Employing an SEO firm with the vague goal of “growing organic traffic” is a bad idea. To begin with, there are several different types of organic traffic, which means that growing traffic does not always imply increased revenue. To prevent misunderstandings, you and your team can spell out precisely what you want to achieve with SEO. Do you want to boost product sales by assigning ratings to unique keywords? Are you having difficulty decreasing your website’s bounce rate or rising your conversion rate?
Go by word of mouth
The best SEO experts are too preoccupied with optimising websites for their clients to waste time on their own. Also, don’t believe that every listicle is objective. The businesses on that list have typically charged a premium for their inclusion. Ask people in your professional community — but not direct rivals — who they would suggest instead of using Google. It’s also a good idea to ask other companies in your industry and the programmes they suggest may have already worked in your industry.
Find an SEO company that can provide you with useful metrics
It’s time to make sure that you and the organisation you want to partner with have a straightforward way of charting your progress once you’ve outlined your priorities and narrowed down your options to a few companies. To put it another way, what is the aim of ranking for unique keywords? The SEO agency in Kolkata should have a complete idea about organic session, keyword ranking, crawling mistakes, page load time, and more.
Determine the methods they use
In order to determine an agency’s effectiveness, request to see the statistics for main SEO performance metrics. They will provide some evidence of how good they are at their work, even though they are unable to include all of the information due to customer confidentiality clauses. Professional SEO companies, after all, monitor and evaluate campaign outcomes.
Make sure you understand the budget
Consider your budget before hiring an SEO company. How much money do you have to spend? A monthly non-competitive local service campaign can cost a few hundred dollars, while a more ambitious competitive national offering can cost thousands. Do you have the financial resources to support your SEO campaign for the long term? We should all acknowledge that cost is a major factor to consider when hiring an SEO company.
There are various programs running at the back of a website. However, a sitemap is special and it holds an important place in website ranking and attracting the right audience. Sitemap is important because it helps Google in indexing and crawling a website’s content. Let’s find out more!
What Is a Sitemap?
Consider sitemap as a blueprint of your website. It is designed to help search engines find your website after crawling and indexing your web content and analyzing the target keywords. The sitemap is also responsible to reveal the important pages of your website. If you are still unable to understand, then these four main types of sitemaps will help you understand.
Four main types of sitemaps:
• Normal XML Sitemap: this is one of the most common types of sitemap, which is usually present in the form of XML Sitemap in SEO. It is responsible to link different pages on a particular website.
• Video Sitemap: this sitemap is responsible to handle video content on the website
• News Sitemap: This sitemap hunts down the content from the site and published after approval on Google news.
• Image Sitemap: This sitemap finds all the important images present on the website.
Why are Sitemaps Important?
Most of the search engines like Yahoo, Google, and Bing use your sitemap to locate the different page on your site. It will be easier for Google to crawl on your website if the pages are properly interlinked with one another. This represents the importance of a sitemap and that people can work without them for some time. However, a sitemap is needed because it contributes to the SEO efforts. One wouldn’t even know and the website will see the day when sitemap can come in handy.
Google, for instance, identifies web pages primarily by connections. And if your website is completely new and has only a couple of existing backlinks, a sitemap can help Google locate sites on your website. Or maybe you’re running a 5 million-page e-commerce platform. If you Ideally have an internal connection and have a lot of external connections, Google would have a rough time locating any of those pages. That is when sitemaps come into the picture.
Check your own XML sitemap!
Now, you know how valuable an XML sitemap is to have. Getting one will boost the SEO of your web for the long term. If you apply the correct URLs to it, Google can quickly view the most popular places and articles. Google will now be able to quickly locate updated content, so they know when it is time to crawl a URL again. Finally, adding the XML sitemap to the Google Search Console helps Google to easily locate your sitemap and enables it to find out the sitemap error.
Where do I put an XML sitemap?
The sitemap must be put in the root directory of an HTML server, this is helpful for the crawlers. It must look something like http://example.com/sitemap.xml.
Is sitemap XML important for SEO?
A decent XML sitemap functions as a website guide that guides Google to all of the relevant sites. For SEO, XML sitemaps can be fine, as they help Google to find the important website pages easily, even though the internal connectivity is not flawless. What they are and how they make you rank higher is explained in this post.
What does a Sitemap look like?
A sitemap is a file that includes a list of all the web pages that search engines or users can reach. It can appear like the contents page of a book, except that the links are parts. An HTML Sitemap in SEO is a link-listing web page that helps the Google crawl to do the work. These are usually linked to the website’s most relevant sections and sites.
Content marketing is the most convenient form of marketing that costs little yet brings back rewarding profits. All you need to do is follow a strategy and find your business featuring at the peak of the digital search pages. Although strategies for each business differ and need a lot of intense planning, you can do it yourself with some help from other digital sources or you can depend on a competent Content marketing agency in Kolkata.
Starting with content marketing
The first step in using content marketing for your business is to assess your business model and its suitability to content marketing. Every business is suitable for content marketing, but you must decide what your focus areas would be in the digital communication platforms. What will your channel of communication be and what kind of communication you think would be effective? Content marketing costs less yet it is a long-term strategy and therefore you should see that you have the resource to support this long-term marketing plan.
Businesses are looking for conversion through their products and services. Effective content marketing draws your audience towards your website, which is the next step towards conversion, by building a user-friendly attractive website. Content marketing aims to convince your audience who are following you on the digital platform to take the next step and view your product and service on your website.
Content that reflects on social platforms matter
Coming to how this is done. Content refers to blogs, images, videos, webinars, Vlogs anything that offers interesting and knowledgeable information creating a buzz about your product. It intelligently stages your product on social media and markets them cleverly, relates the information without being direct, subtly making way for the brand to be embedded in the viewer’s mind.
Understanding your audience
Not only does this require a good marketing strategy with advertising acumen, but intense planning is needed so that one is not repetitive. Following competitors and keeping yourself different but not too out of track, reading and following the audience psyche and observing the trends in digital marketing. Using the latest tools introduced by the search engine platforms and applying them in their most exhaustive capacity to bolster your product performance online.
Boosting content on the search engine
Content marketing starts from the search engine and Google, being the leader, offers ample scope of content marketing. Ensuring that your product or service features highly through SEO with the use of strategic keywords, backlinks and other procedures to attract the desired traffic.
Connect with the https://www.carneytechnologies.com/ if you want to succeed with content marketing. They are one of the foremost companies that began marketing with content creation in Kolkata for the digital space. With a huge experience backing them, they have helped companies in Kolkata and around the world to succeed through content marketing. If you are looking for business growth through digital marketing, you know where to reach.
Though we understand the value of submitting a site map to help Google crawl better into your site, it does not seem as easy as it appears. XML sitemap in SEO has many nuances and digital marketing services consider all these indicators before using the sitemap as an effective way to get the URL recognized by Google. Before we get any further let’s understand what an XML
sitemap is. It draws a path for Google while crawling, indicating the available content and directing google towards it. Those websites that have several pages that exceed thousands, those that have an intricate website architecture, those that keep adding pages to their present site and content, those that have orphan pages or weak external links and internal links, for them the faster indexation is very important.
Though the search engine can crawl through your web page without a site map it helps the search engine if you lay down a sitemap to locate quality search pages. Also, let us find out how SEO uses each tag to ensure a visit to the page and content.
The LOC (location) Tag
Reflecting the site procedure whether the site is http or https or if you have included the www or excluded it are all indicated in this tag. It is also indicated whether your page can incorporate hreflang handling (the flexibility of choosing a foreign language).
Lastmod (the content that was last modified) Tag
This is an extensively used tag by SEO that communicates to Google when the page content has been last modified with date and time. John Mueller emphasizes this tag saying this is critical as it helps Google understand who the actual publisher of the content is and also updates the content with fresh information provided the change is relevant and meaningful. If there is an attempt to hoodwink Google, you will be fiercely penalized.
Helping the Search Engine crawler understand the importance of the URL and your scale of 0-1, where 1 has priority over 0. However, if all pages are indicated as one, the search engine will ignore every page.
Changefreq (Change frequently) Tag
This was considered highly valuable until some time. Frequently changing the site content would draw the attention of the search engine towards the site. However, now it has been observed and verified by Mueller, that this does not make any difference to SEO.
Digital marketing services are the most reliable authorities to help you get a high rank in the Google Search Engine. They take care of a plethora of indicators that determine your rank on the search engine. If you wish to have your digital objectives recognized Best SEO Agency in Kolkata is your most dependable service provider that will take your business forward setting up the most effective digital techniques for your business.
The idea behind an underrated strategy is always a thoughtful mind or a skilled organization. If you are looking for some answers about the strategy used by some content marketing agencies, then these principles will help you understand their concept of content marketing.
When you take a close look, you will understand that a content marketing company includes their strategy of research, ideation, strategy, development plans and so on. These services together make the complicated possible and they produce the content in the form of vlogs, blogs, editorials and more. If you are still having a tough time comprehending the ideas, then here are few principles they strictly follow.
It all starts with facts, data and material most go hand-in-hand, and before each conceptual design has a fact-based guideline to test against, a reliable agency doesn’t proceed with the imaginative process. They figure out what the major markets in your business want, and what prospective buyers want to hear most before making a buy. The research work is the basic principles for a successful strategy.
Once a content marketing agency knows what your customer needs, they customize a marketing campaign for your sales demographic that better suits your products and services. They recognize that the ultimate aim of good content is to make great benefit and reach out to the maximum audience, and nothing generates greater ROI for a business but the content with authority.
The creative process continues after the idea analysis and research, with the preparation for the next step. Content is a creativity, and to create the content, the agencies hire appropriate writers. A reliable agency adopts the new writing techniques to curate maximum result, delivering material that reads, entertains, and converts quickly is the key aim of the content marketing agencies.
Without robust editing procedures, nothing crosses the cutting room, removing traditional grammatical errors and ill-advised on-page SEO is a basic editing factor an agency follows. They are focused on creating content, and the product of commitment that sell and leave an impact.
The content itself does not draw attention from the audience. It’s not balancing on two legs of its own, it needs proper distribution and marketing plan. Effective strategy and formulating technique will help it to reach the target audience.
Without proper contemplation, no intervention leads to anything and meditation in content development is equally important. Tracking, reviewing, and expanding on each post, blog entry and document edit. Monthly updates demonstrate the success of the traffic and revenue; while specific indicators help thestaff builds an up-to-date content schedule continuously.
To give you an easy understanding of the strategy of any content marketing agency, it is evident that it is not easy and it takes a lot of comprehending and vision. To have a definite content marketing strategy by a professional team, contact Carney Technologies Services. We will simplify the approach and help your business reach where it belongs. Just visit https://www.carneytechnologies.com or dial 9163298336 to talk to our experts.
Leveling up the marketing strategy during and post the Covid-19 era demands innovative strategies. To optimize your brand’s potential, you need a team that can laser focus on perfecting the online marketing strategy. With more than a decade long experience, Carney is proud to be associated with some of the top names across various industries.
Talking about strategies of search engine optimization, there is no website or business that doesn’t need them. If you are looking forward to make your website to Google’s coveted first page, you must learn how to stand out amidst your competitors.
The point is to make your pages rank higher, and to do that, start with the right SEO. Among all the digital methodologies that work to make your business grow, SEO content is the king. To know about it and to keep yourself updated every day, is a tough challenge. Keeping in mind that Google search is evolving consistently and constantly, the trick is to keep up with the pace and to ensure that you are doing the right things.
To begin with, let’s find out how to write for SEO in 2020.
2020 in SEO content is all about mastering new and exciting opportunities to make your content reachable to a wider audience. As per the last algorithm update by Google, it was not surprising that the search engine giant had prioritized audience-focused content.
The year 2020 in technical SEO Content writing has so far been about putting the user first by creating value-rich content. To make it further effective, add in AI and engaging visuals to have the perfect cocktail for a content that is worth every click.
Tips to create the best SEO content for the year that is running and the years to come:
Ideal Client Avatar
The concept of ICA or Ideal Client Avatar often gets overlooked when it comes to content creation. If you want to create content that would directly interact with your target audience, it is important to figure out who they are, what they are looking up for reading, and what their online search is briefly about. This is crucial for not only your keyword research but also to create content that directs your readers to take action.
It is important to focus on the most favourable characteristics of your customers if you want to create an Ideal Client Avatar. To create highly-targeted content, here are few queries that you must need to answer:
Struggles your audience might be facing right now
Are they taking any actions to overcome these struggles?
Did the solutions work? If not, why?
When it comes to SEO content, what is that one thing they look for?
What, in specific, are they interested in a business?
These questions can be surveyed with the use of Google Forms (or alike) and the answers can be used to inform the keywords you target. That way you can also work on your calls-to-action, and the language you use in your content.
Mapping keywords to search is an important step of content strategy that involves assigning target keywords to your desired pages and posts. In the year 2020, it is extremely important to have search intent at the front and center. This is the most effective way of content creation that finds relevance to mapped keywords.
Another important thing to consider is that you must never shoehorn a keyword into your content just because with an aim for ranking. Instead, take into account what the searchers are trying to find with a certain keyword, and create a tailored content around that.
In 2020, it is all about E-A-T or Expertise, Authoritativeness, Trustworthiness of content. In other words, the focus must be on creating value-packed content. By value, we mean providing solution to your target audience for the things they are looking for in the web. It is a relative term, and takes a topic expert to get it right.
The best way to pen down content is by writing what you know, and that must include everything that is based on a research done well from reliable sources. At times, adding some credentials is likely to add that extra validity and trust to your audience for the content written.
Oftentimes, brand authority can be reached by making guest postings. It is a very effective way to attract high-quality backlinks and is successful in roping in lucrative opportunities. Look for sites with readerships that align with your target audience. Find blogs with high social following to help you generate some traffic for your brand. It is possible that you don’t see any potential for backlinks, but don’t miss out on that.
Hire a ghostwriter who would write expert-level content with the ability to uplift your brand on the map. It must also help you establish you as an authority within your space. Trust us, this has much bigger possibility to generate massive returns, sometimes even better ones that you might get from backlinks.
Omnipresence of content is the best way you can reach out to the maximum number of audience and thereby can generate the maximum buzz for your brand. Well, we ourselves are present everywhere right – Facebook, Instagram, LinkedIn, YouTube, and where not.
It is not possible for any team to work round the clock for circulating content. But then, there are some content marketing strategies that can be followed:
Reduce: Break dense content into bite-size chunks easy to market across multiple channels.
Re-purpose: Reuse of the same piece of content on different platforms.
Re-cycle: Give a revamp to your old content to share with a new audience.
2020 is the year that welcomes stepping up your image game with the right use of custom graphics, photos, and videos to your content. Not only for the engagement it provides, but the possible consequences for sourcing images from the web is also an added advantage and reason why you must utilize this element.
Go for custom images or photos even if it costs you some extra moolah. Go for outsourcing from affordable graphic design from paid sites, or find designers to do the needful. No wonder, the benefits of using SEO-friendly images are well documented.
Content Optimization Tools
Well, a professional content writer always counts to create search engine optimized content. But even if you don’t hire content writers, you can fill in the gaps with content tools that help with better content and a much organized way to create optimized content in the desired way.
Tools like Grammarly, Hemingway Editor, and others are the best to ensure that your content is user-friendly, engaging, and worth getting visitors’ clicks. While these are best for SEO professionals, SEO content writers can use Surfer SEO, Text Tools, and/or PageOptimizer Pro to ensure that you create content that are keyword-rich and optimized.
These content tools are extra-beneficial when it comes to writing audience-friendly content that would rank and score good in traffic on Google.
Audience Input and Feedback
The benefits of value-based content or audience-focused content are known to the SEO pros. An essential part of content writing process is collecting relevant inputs from target audience. It can be done by audience surveys and other ways. The questions that can be included in these surveys include blog post topics they find interesting, the products they like, trends they follow, posts they react and share, and so on.
Conducting surveys does include the use of Google Forms and social media surveys to find out the preference of your audience. You would like to figure out how they like the published content and what suggestions they might have for the future. This helps to find out what posts they consider valuable and whether or not you fit their standard. This is the most humbling approach to ensure that you are providing content that satisfy your readers, and not just what you think they would read.
Isn’t it frustrating to try and rank for a competitive keyword, only to be squeezed out of the SERPs by high-authority sites? But then, can you outrank big-name sites some other ways? Well, you can. Ride the wave of trending topics.
The trick is to stay on top latest trends and to create content, targeting each of those high-traffic keywords. This can be the perfect way to outrank even the biggest sites that are competing with the same keywords.
Trends tend to be short-lived, and that is the reason why you may not generate long-term traffic through this approach. However, trends do ensure a surge in traffic overnight. The key is to put a twist on a trend to make it relevant to your niche and audience. Some of the examples include:
Lawyer: You may review a contract meant for a new NFL player’s where you discuss the importance of contract law.
Writers: Pen down an article on “how to break the internet” with enough marketing strategies followed by Kim Kardashian’s Paper cover.
Marketers: Post about some hit commercials that can teach about marketing.
Travel bloggers: How about posting a travel guide with information on coronavirus advisory that helps people stay safe while travelling.
Upon saying that, it is advisable to mention that it is better to refrain from making posts on political or controversial topics (unless it is directly relevant to your brand). Doing so, you may end up in risk involving unnecessary involvement of your audience with negative reactions.
There are several ways that help email marketing to intensify your SEO results. That includes ability to supplement evergreen post traffic on autopilot. By growing and engaging your email list, you can direct your users towards new content on your site through email automation tools.
Among the most popular ones are Convert Kit and Mailchimp that can successfully help you grow your email list and can also generate more traffic and leads. Another great advantage of investing in email marketing is that you own your list. That means, if anything happens to your site or social media platforms, you can always remarket to your subscribers.
You can also take use of content upgrades namely free checklists, etc to make your readers subscribe. Follow with setting up an email automation platform and then hire an email copywriter to write high-converting email campaigns. This segmentation would help you to nurture set of subscribers till the point they can actually buy the offer that’s most relevant to them.
You are almost there where you know how to create your best SEO content ever this year. While it is always exciting to find what new strategies pop up in 2020 as far as content is concerned. But meanwhile, the above points are the actions to take as of now. You can apply hese data-driven strategies to our content to make the most of them.
Good luck and great going to create high-value, high-converting content that gets your website noticed online.