Effective SEO harnessing the XML Tags

Though we understand the value of submitting a site map to help Google crawl better into your site, it does not seem as easy as it appears. XML sitemap in SEO has many nuances and digital marketing services consider all these indicators before using the sitemap as an effective way to get the URL recognized by Google. Before we get any further let’s understand what an XML 

sitemap is. It draws a path for Google while crawling, indicating the available content and directing google towards it. Those websites that have several pages that exceed thousands, those that have an intricate website architecture, those that keep adding pages to their present site and content, those that have orphan pages or weak external links and internal links, for them the faster indexation is very important. 

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Though the search engine can crawl through your web page without a site map it helps the search engine if you lay down a sitemap to locate quality search pages. Also, let us find out how SEO uses each tag to ensure a visit to the page and content. 

The LOC (location) Tag

Reflecting the site procedure whether the site is http or https or if you have included the www or excluded it are all indicated in this tag. It is also indicated whether your page can incorporate hreflang handling (the flexibility of choosing a foreign language). 

Lastmod (the content that was last modified) Tag

This is an extensively used tag by SEO that communicates to Google when the page content has been last modified with date and time. John Mueller emphasizes this tag saying this is critical as it helps Google understand who the actual publisher of the content is and also updates the content with fresh information provided the change is relevant and meaningful. If there is an attempt to hoodwink Google, you will be fiercely penalized.

Priority Tag

Helping the Search Engine crawler understand the importance of the URL and your scale of 0-1, where 1 has priority over 0. However, if all pages are indicated as one, the search engine will ignore every page. 

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Changefreq (Change frequently) Tag

This was considered highly valuable until some time. Frequently changing the site content would draw the attention of the search engine towards the site. However, now it has been observed and verified by Mueller, that this does not make any difference to SEO. 


Digital marketing services are the most reliable authorities to help you get a high rank in the Google Search Engine. They take care of a plethora of indicators that determine your rank on the search engine. If you wish to have your digital objectives recognized Best SEO Agency in Kolkata is your most dependable service provider that will take your business forward setting up the most effective digital techniques for your business. 

Eager to Grow Your Brand Digitally?

Looking for your brand to make its presence felt? It is time you must connect to SEO services by skilled professionals who would provide you with all your digital needs under one umbrella. Only an expert can assure you increased organic visibility, quality traffic and sales of your online business. On a hunt for the best SEO agency in Kolkata? Get in touch with Carney Technologies Services to bring your online presence and brand value under spotlight. Contact us on https://www.carneytechnologies.com/ or call up at 9163298336

Three Things SEO Master Will Look Out for in 2020

Growing up, we have all seen how brands leveraged the popularity of television and radio in expanding their reach to the audience. While traditional broadcast and print is still a viable option, the buzzword for the new age audience is digital; and should you wish to survive in this competitive workspace, it has become imperative to have a societal switch to mobile devices. The ever so rising Google culture has opened up a new vista. Today, the client acquisition channels have gone leagues ahead than just the traditional advertising forms and is focusing on search engines.

Being ranked amongst the Best SEO Agency in Kolkata, Carney has in-house experts who know how SEO is far more than just developing content and putting it into websites. There is constant update in the strategies, practices, rules and procedures which has to be followed to yield the best result.  As a leading SEO firm, the expert SEO developers are well versed with the new updates and have been able to send the desired results while keeping up the dynamics and versatility of the brands.

That being said, it is equally true how the changing SEO practices are getting more and more challenging. It takes a lot to master the new techniques and the following three points are the key highlights you cannot ignore in 2020:

  • Capture User Attention Using Snippets

Rich and featured snippets that appear on the front page of the Google help users get the answers they are looking for in a fizz. This has given rise to zero-click searches and the trend is getting popular. In 2020, it is getting necessary to optimize the website information such where it will be featured with many rich snippets.

  • Use UX Design Principles for better SERP rankings

Combining UX with the best SEO practices is one of the most efficient and powerful tools. Proper X include rearranging the site structure that smoothes the navigation and places the essential information on the front.

  • Security is the priority

Security has been the most common concern for 2019 and it is going to thrive in 2020 as well. Many businesses fail to realize the integrity involved in sharing customers’ information. Monitoring for attacks is essential while understanding the how to tackle the automated web scrapers.Carney technologies services is a leading digital marketing agency in Kolkata. From web development to content creation, you can visit https://www.carneytechnologies.com/.