According to a study, Google Ads generates two dollars for advertisers for every dollar spent. So, when you are the owner of a small business, there are numerous things you can spend money on to promote your offerings. You don’t have to spend lump sum amounts to live high on the Google results page. Whatever your budget, you can leverage the power of this advertising tool. As there is no minimum budget, you have to pay only when a user clicks your ads. Google AdWords campaign management isn’t a difficult task if you are aware of the dos and don’ts. So, let’s explore the tips for creating effective Google ads with a limited budget:

1. Come up with a clear objective: You have to think about the big picture before you get specific with your conversion goals. You also need to consider your overall business and advertising goals in this aspect. When you have got clarity on those things, you can frame your actual tactical action plan.
2. Set up a great structure: If you set things up thoroughly from the beginning, you will have higher chance of success. It means you have to give the time to curate everything from campaigns to keywords to ad groups to the targeted location.
3. Get a high-quality score: The best approach to make your small budget go far is to ensure your ads are top-notch. Quality is the prime force here. Google evaluates every ad’s keywords, bid amount, and landing pages, and gives a quality score from one to ten. If your score is higher, the better you will rank and the better will be the chances of conversion. Get in touch with experts offering Google AdWords campaign management services to know more about this aspect.
4. Target long-tail keywords: Long-tail keywords are specific and targeted to one business. A long-tail keyword will target people in your neighborhood in a better fashion than short keywords.
5. Ensure the landing page is optimized: Here, the overall objective is not only to create an ad that someone clicks on. The main purpose is to create an ad someone clicks on and thereafter, find the product or information they were looking for.

Creating Google Ads isn’t a big deal with a small budget. All that you need is the right strategy in hand. If you follow the above tips, you can successfully create a Google Ad campaign that will bring you increased ROI and brand awareness.